{"id":"https://openalex.org/W2736686396","doi":null,"title":"FATORES ASSOCIADOS \u00c0 INTEN\u00c7\u00c3O DE COMPRAS EM FRANQUIAS","display_name":"FATORES ASSOCIADOS \u00c0 INTEN\u00c7\u00c3O DE COMPRAS EM FRANQUIAS","publication_year":2017,"publication_date":"2017-06-04","ids":{"openalex":"https://openalex.org/W2736686396","mag":"2736686396"},"language":"pt","primary_location":{"id":"mag:2736686396","doi":null,"is_oa":true,"landing_page_url":"https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/article/download/71/76","pdf_url":null,"source":{"id":"https://openalex.org/S2739439162","display_name":"Caderno Profissional de Marketing","issn_l":"2317-6466","issn":["2317-6466"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312307","host_organization_name":"Methodist University of Piracicaba","host_organization_lineage":["https://openalex.org/P4310312307"],"host_organization_lineage_names":["Methodist University of Piracicaba"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Caderno Profissional de Marketing","raw_type":null},"parent_works":[],"lineage":["https://openalex.org/W2736686396"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/article/download/71/76","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006300581","display_name":"C\u00e9sar Henrique Souza Lima","orcid":"https://orcid.org/0000-0002-4302-3785","observed_orcids":["https://orcid.org/0000-0002-4302-3785"]},"institutions":[{"id":"https://openalex.org/I4210147816","display_name":"Instituto Federal do Maranh\u00e3o","ror":"https://ror.org/05rm1p636","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210147816"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"C\u00e9sar Henrique Souza Lima","raw_affiliation_strings":["Instituto Federal de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia do Maranh\u00e3o/IFMA"],"raw_orcid":"https://orcid.org/0009-0001-6299-8780","affiliations":[{"raw_affiliation_string":"Instituto Federal de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia do Maranh\u00e3o/IFMA","institution_ids":["https://openalex.org/I4210147816"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042155676","display_name":"Silvestre Paix\u00e3o J\u00fanior","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210147816","display_name":"Instituto Federal do Maranh\u00e3o","ror":"https://ror.org/05rm1p636","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210147816"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Silvestre Paix\u00e3o J\u00fanior","raw_affiliation_strings":["Instituto Federal de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia do Maranh\u00e3o/IFMA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Instituto Federal de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia do Maranh\u00e3o/IFMA","institution_ids":["https://openalex.org/I4210147816"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031125573","display_name":"Thayara Ferreira Coimbra Lima","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210147816","display_name":"Instituto Federal do Maranh\u00e3o","ror":"https://ror.org/05rm1p636","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210147816"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Thayara Ferreira Lima","raw_affiliation_strings":["Instituto Federal de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia do Maranh\u00e3o/IFMA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Instituto Federal de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia do Maranh\u00e3o/IFMA","institution_ids":["https://openalex.org/I4210147816"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210147816"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"1","first_page":"56","last_page":"75"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.9351000189781189,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","score":0.9351000189781189,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.039900001138448715,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.009700000286102295,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/franchise","display_name":"franchise","score":0.7310000061988831},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9959999918937683},{"id":"https://openalex.org/keywords/product-quality-perception","display_name":"perceived product quality","score":0.875},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.8289999961853027},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.8190000057220459},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8759999871253967}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4504186511039734},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3336677551269531}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2736686396","doi":null,"is_oa":true,"landing_page_url":"https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/article/download/71/76","pdf_url":null,"source":{"id":"https://openalex.org/S2739439162","display_name":"Caderno Profissional de Marketing","issn_l":"2317-6466","issn":["2317-6466"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312307","host_organization_name":"Methodist University of Piracicaba","host_organization_lineage":["https://openalex.org/P4310312307"],"host_organization_lineage_names":["Methodist University of Piracicaba"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Caderno Profissional de Marketing","raw_type":null}],"best_oa_location":{"id":"mag:2736686396","doi":null,"is_oa":true,"landing_page_url":"https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/article/download/71/76","pdf_url":null,"source":{"id":"https://openalex.org/S2739439162","display_name":"Caderno Profissional de Marketing","issn_l":"2317-6466","issn":["2317-6466"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310312307","host_organization_name":"Methodist University of Piracicaba","host_organization_lineage":["https://openalex.org/P4310312307"],"host_organization_lineage_names":["Methodist University of Piracicaba"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Caderno Profissional de Marketing","raw_type":null},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2988238572","https://openalex.org/W7045085134","https://openalex.org/W3018627579","https://openalex.org/W7215654518","https://openalex.org/W1548970935","https://openalex.org/W2549069572","https://openalex.org/W4249995758","https://openalex.org/W1855450529","https://openalex.org/W2567300242","https://openalex.org/W4391760569"],"abstract_inverted_index":{"No":[0],"intuito":[1],"de":[2,28,40,57,73,82,92,99,154,165],"enfrentar":[3],"as":[4,134],"adversidades":[5],"do":[6,80,112,151],"mercado,":[7],"a":[8,16,27,55,64,71,90,97,108,117,130,132,137],"tendencia":[9],"no":[10],"mundo":[11],"dos":[12,34],"negocios":[13],"vem":[14,31],"sendo":[15],"busca":[17],"por":[18],"parcerias.":[19],"Nesse":[20],"sentido,":[21],"uma":[22],"das":[23],"estrategias":[24],"adotadas":[25],"e":[26,84,115,119,139,159],"franquias,":[29],"que":[30,129],"ao":[32],"longo":[33],"ultimos":[35],"anos":[36],"alcancando":[37],"um":[38],"lugar":[39],"destaque":[41],"na":[42],"vida":[43],"economica":[44],"brasileira.":[45],"O":[46],"referido":[47],"artigo":[48],"tem":[49],"como":[50],"objetivo":[51],"identificar":[52,93],"fatores":[53,68,95,155],"associados":[54,70,96],"intencao":[56,72,98,164],"compra":[58],"em":[59,75,101,123],"franquias.":[60,102],"Para":[61],"isso,":[62],"formulou-se":[63],"seguinte":[65],"problematica:":[66],"Quais":[67],"estao":[69],"compras":[74,100],"franquias?":[76],"Sendo":[77],"assim,":[78],"utilizando-se":[79],"questionario":[81],"Murad":[83],"Torres":[85],"(2008),":[86],"foram":[87],"realizados":[88],"testes":[89],"fim":[91],"os":[94,105],"Foram":[103],"estudados":[104],"construtos:":[106],"lealdade":[107,131],"marca,":[109,133],"qualidade":[110,168],"percebida":[111],"produto,":[113],"lembrancas":[114,135],"associacoes":[116],"marca":[118,122,138,143],"valor":[120,141],"da":[121,142],"geral.":[124],"Apos":[125],"este":[126],"estudo":[127],"percebeu-se":[128],"associadas":[136],"o":[140,149],"apontaram":[144],"relacao":[145],"estatisticamente":[146],"significativas,":[147],"considerando":[148],"comportamento":[150],"consumidor":[152],"diante":[153],"psicologicos,":[156],"sociais,":[157],"culturais":[158],"pessoais.":[160],"Palavras-chave:":[162],"franquias;":[163],"compras;":[166],"marca;":[167],"percebida.":[169]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2017-07-31T00:00:00"}