{"id":"https://openalex.org/W2732484870","doi":null,"title":"Social Media Influence: Metrics Matter","display_name":"Social Media Influence: Metrics Matter","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2732484870","mag":"2732484870"},"language":"en","primary_location":{"id":"pmh:oai:digitalcommons.bryant.edu:honors_marketing-1020","doi":null,"is_oa":true,"landing_page_url":"https://digitalcommons.bryant.edu/honors_marketing/21","pdf_url":"https://digitalcommons.bryant.edu/honors_marketing/21","source":{"id":"https://openalex.org/S4377196672","display_name":"Bryant Digital Repository (Bryant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I178712713","host_organization_name":"Bryant University","host_organization_lineage":["https://openalex.org/I178712713"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Honors Projects in Marketing","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://digitalcommons.bryant.edu/honors_marketing/21","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019426136","display_name":"Juliana Houldcroft","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Juliana Houldcroft","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5019426136"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8569999933242798},{"id":"https://openalex.org/keywords/perceived-source-credibility","display_name":"perceived source credibility","score":0.7699999809265137},{"id":"https://openalex.org/keywords/perceived-information-usefulness","display_name":"perceived information usefulness","score":0.7960000038146973},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.765999972820282},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.7960000038146973},{"id":"https://openalex.org/keywords/likes-comments-and-shares","display_name":"likes, comments and shares","score":0.9559999704360962},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9129999876022339},{"id":"https://openalex.org/keywords/social-media-influence","display_name":"social media influence","score":0.5559999942779541}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5751993656158447},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4129316806793213},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.187544584274292}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:digitalcommons.bryant.edu:honors_marketing-1020","doi":null,"is_oa":true,"landing_page_url":"https://digitalcommons.bryant.edu/honors_marketing/21","pdf_url":"https://digitalcommons.bryant.edu/honors_marketing/21","source":{"id":"https://openalex.org/S4377196672","display_name":"Bryant Digital Repository (Bryant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I178712713","host_organization_name":"Bryant University","host_organization_lineage":["https://openalex.org/I178712713"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Honors Projects in Marketing","raw_type":"text"},{"id":"mag:2732484870","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.bryant.edu/cgi/viewcontent.cgi?article=1020&context=honors_marketing","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:digitalcommons.bryant.edu:honors_marketing-1020","doi":null,"is_oa":true,"landing_page_url":"https://digitalcommons.bryant.edu/honors_marketing/21","pdf_url":"https://digitalcommons.bryant.edu/honors_marketing/21","source":{"id":"https://openalex.org/S4377196672","display_name":"Bryant Digital Repository (Bryant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I178712713","host_organization_name":"Bryant University","host_organization_lineage":["https://openalex.org/I178712713"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Honors Projects in Marketing","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2732484870.pdf","grobid_xml":"https://content.openalex.org/works/W2732484870.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W172797803","https://openalex.org/W1563304593","https://openalex.org/W1589025345","https://openalex.org/W1655970240","https://openalex.org/W1662240627","https://openalex.org/W1984487086","https://openalex.org/W2006620598","https://openalex.org/W2027968480","https://openalex.org/W2034892959","https://openalex.org/W2034922135","https://openalex.org/W2040924390","https://openalex.org/W2058559948","https://openalex.org/W2058837212","https://openalex.org/W2063139645","https://openalex.org/W2076576373","https://openalex.org/W2084399600","https://openalex.org/W2094207039","https://openalex.org/W2117586946","https://openalex.org/W2137910577","https://openalex.org/W2147329770","https://openalex.org/W2600544634"],"related_works":["https://openalex.org/W4379179864","https://openalex.org/W2890176684","https://openalex.org/W2972279849","https://openalex.org/W3199113419","https://openalex.org/W4245868124","https://openalex.org/W2790408805","https://openalex.org/W2183820998","https://openalex.org/W2775281307","https://openalex.org/W1986418191","https://openalex.org/W2051566071"],"abstract_inverted_index":{"It":[0],"is":[1,110],"imperative":[2],"for":[3],"companies":[4],"to":[5,53,112,145,171,183,200,225],"engage":[6],"in":[7,39,103,175,198],"social":[8,34,58,75],"media":[9,35,59,76],"marketing":[10,60],"as":[11,185],"consumers":[12,26],"are":[13,181],"often":[14],"dependent":[15],"on":[16,33,71,97,142,168,194,217],"online":[17],"information":[18,152],"and":[19,62,80,118,123,140,151,166,207,215],"electronic":[20],"word-of-mouth.":[21],"Past":[22],"literature":[23],"claims":[24],"that":[25,82,125,133,159],"evaluate":[27],"the":[28,45,48,72,104,156,188,210,221],"influence":[29,61,68,94],"of":[30,44,47,57,67,74,93,101,116,120,137,148,163,190,204,212],"communications":[31],"differently":[32],"than":[36],"they":[37,186],"would":[38],"a":[40,84,98,127,134,160,176],"traditional":[41],"environment":[42],"because":[43],"nature":[46],"internet.":[49],"This":[50],"study":[51,88],"aims":[52],"analyze":[54],"user\u2019s":[55,65,99],"perceptions":[56,92,147],"determines":[63],"if":[64,91],"perception":[66],"changes":[69],"based":[70],"number":[73,136,162],"metrics":[77],"(likes,":[78],"comments,":[79,122,139,165,206,214],"shares)":[81],"accompany":[83,126],"Facebook":[85,128,143,169,196,218],"post.":[86,129],"The":[87,130],"also":[89],"investigates":[90],"vary":[95],"depending":[96],"level":[100,115],"involvement":[102,117],"situation.":[105,178],"A":[106],"2x2":[107],"factorial":[108],"design":[109],"utilized":[111],"manipulate":[113],"both":[114],"amount":[119,211],"likes,":[121,138,164,205,213],"shares":[124,141,167,216],"results":[131,157,180],"contend":[132],"high":[135,161,202],"leads":[144,170],"increased":[146,172],"source":[149],"credibility":[150],"usefulness.":[153],"In":[154],"particular,":[155],"prove":[158,187],"purchase":[173],"intention":[174],"low-involvement":[177],"These":[179],"essential":[182],"marketers":[184],"importance":[189],"curating":[191],"engaging":[192],"content":[193],"company\u2019s":[195],"pages":[197],"order":[199],"generate":[201],"amounts":[203],"shares.":[208],"Increasing":[209],"will":[219],"make":[220],"post":[222],"more":[223],"influential":[224],"users.":[226]},"counts_by_year":[],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2017-07-14T00:00:00"}
