{"id":"https://openalex.org/W2640293204","doi":null,"title":"Price effects on vertical brand extensions: A conceptual framework","display_name":"Price effects on vertical brand extensions: A conceptual framework","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W2640293204","mag":"2640293204"},"language":"en","primary_location":{"id":"pmh:oai:eprints.qut.edu.au:101555","doi":null,"is_oa":true,"landing_page_url":"https://eprints.qut.edu.au/101555/1/Tuesday_priceandbrandingII_Jevon.pdf","pdf_url":"https://eprints.qut.edu.au/101555/1/Tuesday_priceandbrandingII_Jevon.pdf","source":{"id":"https://openalex.org/S4306402607","display_name":"QUT ePrints (Queensland University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I160993911","host_organization_name":"Queensland University of Technology","host_organization_lineage":["https://openalex.org/I160993911"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"6thThought Leaders International Conference in Brand Management","raw_type":"Contribution to conference"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://eprints.qut.edu.au/101555/1/Tuesday_priceandbrandingII_Jevon.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044576969","display_name":"Nicolas Pontes","orcid":"https://orcid.org/0000-0002-7391-0908","observed_orcids":["https://orcid.org/0000-0002-7391-0908"]},"institutions":[{"id":"https://openalex.org/I56590836","display_name":"Monash University","ror":"https://ror.org/02bfwt286","country_code":"AU","type":"education","lineage":["https://openalex.org/I56590836"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Nicolas Pontes","raw_affiliation_strings":["Monash#N#        University"],"raw_orcid":"https://orcid.org/0000-0002-7391-0908","affiliations":[{"raw_affiliation_string":"Monash#N#        University","institution_ids":["https://openalex.org/I56590836"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071892225","display_name":"Colin Jevons","orcid":"https://orcid.org/0000-0002-4214-5377","observed_orcids":["https://orcid.org/0000-0002-4214-5377"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Colin Jevons","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4214-5377","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8310999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8310999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.1639000028371811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.6449999809265137},{"id":"https://openalex.org/keywords/social-judgment-theory","display_name":"social judgment theory","score":0.9800000190734863},{"id":"https://openalex.org/keywords/step-size","display_name":"step size","score":0.7749999761581421},{"id":"https://openalex.org/keywords/extension-direction","display_name":"extension direction","score":0.8119999766349792},{"id":"https://openalex.org/keywords/consumer-evaluation","display_name":"consumer evaluation","score":0.47699999809265137}],"concepts":[{"id":"https://openalex.org/C2776548248","wikidata":"https://www.wikidata.org/wiki/Q12621536","display_name":"Judgement","level":2,"score":0.6889525651931763},{"id":"https://openalex.org/C2778029271","wikidata":"https://www.wikidata.org/wiki/Q5421931","display_name":"Extension (predicate logic)","level":2,"score":0.667335033416748},{"id":"https://openalex.org/C188353592","wikidata":"https://www.wikidata.org/wiki/Q450586","display_name":"Expectancy theory","level":2,"score":0.660800039768219},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.5657739639282227},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.5060235857963562},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4781573712825775},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4638550281524658},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.4491448700428009},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.3877095878124237},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3803722858428955},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3403674364089966},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30106356739997864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2978142499923706},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22496634721755981},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.16189870238304138},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1569877564907074},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10855913162231445},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:eprints.qut.edu.au:101555","doi":null,"is_oa":true,"landing_page_url":"https://eprints.qut.edu.au/101555/1/Tuesday_priceandbrandingII_Jevon.pdf","pdf_url":"https://eprints.qut.edu.au/101555/1/Tuesday_priceandbrandingII_Jevon.pdf","source":{"id":"https://openalex.org/S4306402607","display_name":"QUT ePrints (Queensland University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I160993911","host_organization_name":"Queensland University of Technology","host_organization_lineage":["https://openalex.org/I160993911"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"6thThought Leaders International Conference in Brand Management","raw_type":"Contribution to conference"},{"id":"mag:3169511018","doi":null,"is_oa":false,"landing_page_url":"https://eprints.qut.edu.au/101555/","pdf_url":null,"source":{"id":"https://openalex.org/S4306525247","display_name":"QUT Business School","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"QUT Business School","raw_type":null}],"best_oa_location":{"id":"pmh:oai:eprints.qut.edu.au:101555","doi":null,"is_oa":true,"landing_page_url":"https://eprints.qut.edu.au/101555/1/Tuesday_priceandbrandingII_Jevon.pdf","pdf_url":"https://eprints.qut.edu.au/101555/1/Tuesday_priceandbrandingII_Jevon.pdf","source":{"id":"https://openalex.org/S4306402607","display_name":"QUT ePrints (Queensland University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I160993911","host_organization_name":"Queensland University of Technology","host_organization_lineage":["https://openalex.org/I160993911"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"6thThought Leaders International Conference in Brand Management","raw_type":"Contribution to conference"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2640293204.pdf","grobid_xml":"https://content.openalex.org/works/W2640293204.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W155798781","https://openalex.org/W1600280887","https://openalex.org/W1976586632","https://openalex.org/W1983298715","https://openalex.org/W1998980592","https://openalex.org/W2000299494","https://openalex.org/W2001311610","https://openalex.org/W2017014894","https://openalex.org/W2017679397","https://openalex.org/W2030874315","https://openalex.org/W2040074555","https://openalex.org/W2046994974","https://openalex.org/W2056168091","https://openalex.org/W2057023890","https://openalex.org/W2059501504","https://openalex.org/W2062996239","https://openalex.org/W2072787037","https://openalex.org/W2073694928","https://openalex.org/W2093373777","https://openalex.org/W2093390568","https://openalex.org/W2093920788","https://openalex.org/W2103517563","https://openalex.org/W2105103608","https://openalex.org/W2167005376","https://openalex.org/W2170747268","https://openalex.org/W2314273588","https://openalex.org/W2324361039","https://openalex.org/W2402811117","https://openalex.org/W2413065404","https://openalex.org/W2413861414","https://openalex.org/W2992522965","https://openalex.org/W3121914670","https://openalex.org/W3123020128","https://openalex.org/W4239517556"],"related_works":["https://openalex.org/W2320482367","https://openalex.org/W2735693181","https://openalex.org/W7097468377","https://openalex.org/W2522428898","https://openalex.org/W2546502920","https://openalex.org/W2590848143","https://openalex.org/W2027616536","https://openalex.org/W243721680","https://openalex.org/W157613810","https://openalex.org/W2366144226"],"abstract_inverted_index":{"Brand":[0],"extension":[1,48,88],"has":[2,16,24],"been":[3,25],"extensively":[4],"discussed":[5],"during":[6],"the":[7,14,53,71,87,106,124],"past":[8],"two":[9],"decades,":[10],"however,":[11],"most":[12],"of":[13,34,73,86,105],"work":[15],"focused":[17],"on":[18,77],"horizontal":[19],"extensions":[20],"and":[21,60,103],"little":[22],"attention":[23],"paid":[26],"to":[27,114,119],"vertical":[28],"extensions.":[29],"To":[30],"address":[31],"this":[32,40,95],"imbalance":[33],"existing":[35,46],"knowledge,":[36],"we":[37,64],"propose":[38,65],"in":[39,82,123],"article":[41],"aconceptual":[42],"framework":[43],"that":[44,69,93],"integrates":[45],"brand":[47,75],"knowledge":[49],"with":[50],"insights":[51],"from":[52,57],"pricing":[54],"literature.":[55],"Drawing":[56],"reference":[58],"price":[59,76,79],"social":[61],"judgement":[62],"theories":[63],"a":[66],"conceptual":[67,109],"model":[68,110],"illustrates":[70],"effects":[72],"core":[74],"consumers\u2019":[78],"expectancy":[80],"which":[81],"turn":[83],"affect":[84],"evaluations":[85],"perceived":[89],"quality.":[90],"Moderating":[91],"factors":[92],"influence":[94],"relationship":[96],"are":[97],"also":[98],"identified,":[99],"namely":[100],"step":[101],"size":[102],"direction":[104],"extension.":[107],"The":[108],"is":[111],"subsequently":[112],"used":[113],"develop":[115],"concrete":[116],"research":[117,122],"propositions":[118],"guide":[120],"further":[121],"area.":[125]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2017-06-30T00:00:00"}
