{"id":"https://openalex.org/W2640191554","doi":null,"title":"Advertisement: a Game of Emotions&persuation","display_name":"Advertisement: a Game of Emotions&persuation","publication_year":2013,"publication_date":"2013-08-17","ids":{"openalex":"https://openalex.org/W2640191554","mag":"2640191554"},"language":"en","primary_location":{"id":"mag:2640191554","doi":null,"is_oa":false,"landing_page_url":"https://www.indianresearchjournals.com/pdf/IJMFSMR/2013/July/2.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764837114","display_name":"International journal of marketing, financial services and management research","issn_l":"2277-3622","issn":["2277-3622"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International journal of marketing, financial services and management research","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100730287","display_name":"Ankita Sharma","orcid":"https://orcid.org/0000-0002-1171-838X","observed_orcids":["https://orcid.org/0000-0002-1171-838X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ankita Sharma","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5032805008","display_name":"Rahul Sharma","orcid":"https://orcid.org/0000-0001-8880-7527","observed_orcids":["https://orcid.org/0000-0001-8880-7527"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rahul Sharma","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8880-7527","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":"7","first_page":"11","last_page":"21"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6898999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6898999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.08669999986886978,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.04809999838471413,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/affect","display_name":"affect","score":0.4830000102519989},{"id":"https://openalex.org/keywords/emotions","display_name":"emotions","score":0.578000009059906},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.9929999709129333},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.8939999938011169},{"id":"https://openalex.org/keywords/levels-of-processing","display_name":"levels of processing","score":0.9129999876022339},{"id":"https://openalex.org/keywords/cognitive-neuroscience","display_name":"cognitive neuroscience","score":0.5580000281333923}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.8972623348236084},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.8351646661758423},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6429051160812378},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5976424813270569},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5582495927810669},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.48584553599357605},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3426997661590576},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.09228065609931946},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.06065782904624939},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2640191554","doi":null,"is_oa":false,"landing_page_url":"https://www.indianresearchjournals.com/pdf/IJMFSMR/2013/July/2.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764837114","display_name":"International journal of marketing, financial services and management research","issn_l":"2277-3622","issn":["2277-3622"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International journal of marketing, financial services and management research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W403367343","https://openalex.org/W584649233","https://openalex.org/W621730265","https://openalex.org/W645833402","https://openalex.org/W829958637","https://openalex.org/W1582594879","https://openalex.org/W1923965623","https://openalex.org/W1977077044","https://openalex.org/W1987628946","https://openalex.org/W1991913791","https://openalex.org/W1992130395","https://openalex.org/W1997260947","https://openalex.org/W2004026387","https://openalex.org/W2007281921","https://openalex.org/W2008745693","https://openalex.org/W2010579181","https://openalex.org/W2013163452","https://openalex.org/W2016554629","https://openalex.org/W2017021822","https://openalex.org/W2020484397","https://openalex.org/W2024509488","https://openalex.org/W2026487929","https://openalex.org/W2036389121","https://openalex.org/W2047865541","https://openalex.org/W2069736034","https://openalex.org/W2070685614","https://openalex.org/W2072728992","https://openalex.org/W2074064020","https://openalex.org/W2074259704","https://openalex.org/W2085465914","https://openalex.org/W2087531239","https://openalex.org/W2091327405","https://openalex.org/W2094136133","https://openalex.org/W2094447972","https://openalex.org/W2118936432","https://openalex.org/W2145937362","https://openalex.org/W2179515507","https://openalex.org/W2257538532","https://openalex.org/W2315443876","https://openalex.org/W2317380849","https://openalex.org/W2333584940","https://openalex.org/W2412100420","https://openalex.org/W2418397454","https://openalex.org/W2486741449","https://openalex.org/W2784329687","https://openalex.org/W2897932572","https://openalex.org/W2898939512","https://openalex.org/W2911079845","https://openalex.org/W2954411470","https://openalex.org/W3036361035","https://openalex.org/W4255042497"],"related_works":["https://openalex.org/W2414822968","https://openalex.org/W7097133668","https://openalex.org/W2080852250","https://openalex.org/W2615159314","https://openalex.org/W2967278970","https://openalex.org/W6990855978","https://openalex.org/W3159318654","https://openalex.org/W2263222530","https://openalex.org/W2027277761","https://openalex.org/W198406729"],"abstract_inverted_index":{"Emotion":[0],"and":[1,9,28,41,55],"persuasion":[2],"is":[3,53],"an":[4,59],"old":[5],"topic":[6],"in":[7,35,58],"psychology":[8],"a":[10,29],"difficult":[11],"one":[12],"to":[13,15,19],"apply":[14],"advertising.":[16],"Affect":[17],"appears":[18],"have":[20],"four":[21],"possible":[22],"effects":[23],"on":[24,32],"learning":[25],"from":[26],"advertising":[27,33],"direct":[30],"effect":[31,50],"effectiveness":[34],"low":[36],"depth-of-processing":[37],"situations.":[38],"But":[39],"understanding":[40],"measurement":[42],"of":[43,48,51],"the":[44,49],"cognitive":[45],"neuro-psychological":[46],"underpinnings":[47],"affect":[52],"incomplete":[54],"often":[56],"applied":[57],"over":[60],"simplistic":[61],"way.":[62]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-06-30T00:00:00"}