{"id":"https://openalex.org/W263998232","doi":"https://doi.org/10.1080/01633392.1980.10505292","title":"Defining and Measuring Deception in Advertising: A Review and Evaluation","display_name":"Defining and Measuring Deception in Advertising: A Review and Evaluation","publication_year":1980,"publication_date":"1980-03-01","ids":{"openalex":"https://openalex.org/W263998232","doi":"https://doi.org/10.1080/01633392.1980.10505292","mag":"263998232"},"language":"en","primary_location":{"id":"doi:10.1080/01633392.1980.10505292","doi":"https://doi.org/10.1080/01633392.1980.10505292","is_oa":true,"landing_page_url":"https://doi.org/10.1080/01633392.1980.10505292","pdf_url":null,"source":{"id":"https://openalex.org/S2764642065","display_name":"Current Issues and Research in Advertising","issn_l":"0163-3392","issn":["0163-3392","2165-820X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Current Issues and Research in Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1080/01633392.1980.10505292","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Gary M. Armstrong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gary M. Armstrong","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082303714","display_name":"Metin \u039d. G\u00fcrol","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Metin N. Gurol","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5043957869","display_name":"Frederick A. Russ","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Frederick A. Russ","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.06951103,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"3","issue":"1","first_page":"17","last_page":"39"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.4133000075817108,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.4133000075817108,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.23999999463558197,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12268","display_name":"Deception detection and forensic psychology","score":0.093299999833107,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/deceptive-advertising","display_name":"misleading advertising","score":0.9210000038146973},{"id":"https://openalex.org/keywords/consumer-protection","display_name":"consumer protection","score":0.46000000834465027}],"concepts":[{"id":"https://openalex.org/C2779267917","wikidata":"https://www.wikidata.org/wiki/Q170028","display_name":"Deception","level":2,"score":0.9834051132202148},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6051461100578308},{"id":"https://openalex.org/C503426891","wikidata":"https://www.wikidata.org/wiki/Q1371586","display_name":"False advertising","level":2,"score":0.571325421333313},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45577526092529297},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.339846670627594},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.330341637134552},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2665185332298279},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24728789925575256}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/01633392.1980.10505292","doi":"https://doi.org/10.1080/01633392.1980.10505292","is_oa":true,"landing_page_url":"https://doi.org/10.1080/01633392.1980.10505292","pdf_url":null,"source":{"id":"https://openalex.org/S2764642065","display_name":"Current Issues and Research in Advertising","issn_l":"0163-3392","issn":["0163-3392","2165-820X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Current Issues and Research in Advertising","raw_type":"journal-article"},{"id":"mag:263998232","doi":null,"is_oa":false,"landing_page_url":"https://www.tandfonline.com/doi/abs/10.1080/01633392.1980.10505292","pdf_url":null,"source":{"id":"https://openalex.org/S2764642065","display_name":"Current Issues and Research in Advertising","issn_l":"0163-3392","issn":["0163-3392","2165-820X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Current Issues and Research in Advertising","raw_type":null}],"best_oa_location":{"id":"doi:10.1080/01633392.1980.10505292","doi":"https://doi.org/10.1080/01633392.1980.10505292","is_oa":true,"landing_page_url":"https://doi.org/10.1080/01633392.1980.10505292","pdf_url":null,"source":{"id":"https://openalex.org/S2764642065","display_name":"Current Issues and Research in Advertising","issn_l":"0163-3392","issn":["0163-3392","2165-820X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Current Issues and Research in Advertising","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W33486494","https://openalex.org/W407443667","https://openalex.org/W784076088","https://openalex.org/W1524440347","https://openalex.org/W1533142548","https://openalex.org/W1542065492","https://openalex.org/W1546122333","https://openalex.org/W1992109305","https://openalex.org/W2011489242","https://openalex.org/W2015901091","https://openalex.org/W2137099017","https://openalex.org/W2144870042","https://openalex.org/W2314332154","https://openalex.org/W2314535975","https://openalex.org/W2319180662","https://openalex.org/W2324579107","https://openalex.org/W2325309782","https://openalex.org/W2329478058","https://openalex.org/W2330259537","https://openalex.org/W2331317414","https://openalex.org/W2332850438","https://openalex.org/W2410254633","https://openalex.org/W2413182228","https://openalex.org/W2419545107","https://openalex.org/W2899058880","https://openalex.org/W3143084320","https://openalex.org/W4240685804","https://openalex.org/W4414080418"],"related_works":["https://openalex.org/W3161794059","https://openalex.org/W1989317169","https://openalex.org/W7065362630","https://openalex.org/W1991224537","https://openalex.org/W2105484370","https://openalex.org/W2137099017","https://openalex.org/W2405198206","https://openalex.org/W7125475179","https://openalex.org/W2034582960","https://openalex.org/W2560228959"],"abstract_inverted_index":{"Abstract":[0],"This":[1],"article":[2],"reviews":[3],"and":[4,12,25],"evaluates":[5],"the":[6],"growing":[7],"marketing":[8],"literature":[9],"on":[10],"defining":[11],"measuring":[13],"deception":[14,22,40],"in":[15,34],"advertising.":[16],"It":[17],"develops":[18],"criteria":[19],"for":[20],"evaluating":[21],"measurement":[23],"techniques":[24],"applies":[26],"them":[27],"to":[28],"methods":[29],"which":[30],"have":[31],"been":[32],"used":[33],"empirical":[35],"studies.":[36],"The":[37],"issue":[38],"of":[39],"standards":[41],"is":[42],"also":[43],"discussed.":[44]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
