{"id":"https://openalex.org/W2621095970","doi":"https://doi.org/10.21831/jim.v12i1.11744","title":"PENGARUH VARIASI PRODUK, HARGA, DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN ULANG ROTI BREADTALK YOGYAKARTA","display_name":"PENGARUH VARIASI PRODUK, HARGA, DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN ULANG ROTI BREADTALK YOGYAKARTA","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2621095970","doi":"https://doi.org/10.21831/jim.v12i1.11744","mag":"2621095970"},"language":"id","primary_location":{"id":"doi:10.21831/jim.v12i1.11744","doi":"https://doi.org/10.21831/jim.v12i1.11744","is_oa":true,"landing_page_url":"https://doi.org/10.21831/jim.v12i1.11744","pdf_url":"https://journal.uny.ac.id/index.php/jim/article/download/11744/8428","source":{"id":"https://openalex.org/S4210205216","display_name":"JURNAL ILMU MANAJEMEN","issn_l":"1693-7910","issn":["1693-7910","2549-0206"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314918","host_organization_name":"Univerisitas Negeri Yogyakarta","host_organization_lineage":["https://openalex.org/P4310314918"],"host_organization_lineage_names":["Univerisitas Negeri Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ILMU MANAJEMEN","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.uny.ac.id/index.php/jim/article/download/11744/8428","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079814170","display_name":"Penny Rahmawaty","orcid":"https://orcid.org/0000-0003-0834-5233","observed_orcids":["https://orcid.org/0000-0003-0834-5233"]},"institutions":[{"id":"https://openalex.org/I127859547","display_name":"Yogyakarta State University","ror":"https://ror.org/05fryw881","country_code":"ID","type":"education","lineage":["https://openalex.org/I127859547"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Penny Rahmawaty","raw_affiliation_strings":["Jenis penelitian menggunakan alat analisis regresi linier berganda","Jurusan Manajemen Fakultas Ekonomi, Universitas Negeri Yogyakarta ABSTRAK","Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Negeri Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jenis penelitian menggunakan alat analisis regresi linier berganda","institution_ids":[]},{"raw_affiliation_string":"Jurusan Manajemen Fakultas Ekonomi, Universitas Negeri Yogyakarta ABSTRAK","institution_ids":["https://openalex.org/I127859547"]},{"raw_affiliation_string":"Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Negeri Yogyakarta","institution_ids":["https://openalex.org/I127859547"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5079814170"],"corresponding_institution_ids":["https://openalex.org/I127859547"],"apc_list":null,"apc_paid":null,"fwci":0.8286,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.88403445,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"12","issue":"1","first_page":"89","last_page":"98"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bread","display_name":"bread","score":0.7269999980926514},{"id":"https://openalex.org/keywords/product-variety","display_name":"product variety","score":0.8259999752044678},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.8610000014305115},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":1.0},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.8479999899864197},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7279999852180481},{"id":"https://openalex.org/keywords/food-product-innovation","display_name":"food product innovation","score":0.6740000247955322},{"id":"https://openalex.org/keywords/yogyakarta","display_name":"Yogyakarta","score":0.8270000219345093}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6323455572128296},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.34668558835983276}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21831/jim.v12i1.11744","doi":"https://doi.org/10.21831/jim.v12i1.11744","is_oa":true,"landing_page_url":"https://doi.org/10.21831/jim.v12i1.11744","pdf_url":"https://journal.uny.ac.id/index.php/jim/article/download/11744/8428","source":{"id":"https://openalex.org/S4210205216","display_name":"JURNAL ILMU MANAJEMEN","issn_l":"1693-7910","issn":["1693-7910","2549-0206"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314918","host_organization_name":"Univerisitas Negeri Yogyakarta","host_organization_lineage":["https://openalex.org/P4310314918"],"host_organization_lineage_names":["Univerisitas Negeri Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ILMU MANAJEMEN","raw_type":"journal-article"},{"id":"pmh:oai:neliti.com:100138","doi":null,"is_oa":true,"landing_page_url":"https://www.neliti.com/publications/100138/pengaruh-variasi-produk-harga-dan-customer-experience-terhadap-keputusan-pembeli","pdf_url":"https://media.neliti.com/media/publications/100138-ID-none.pdf","source":{"id":"https://openalex.org/S7407055263","display_name":"Neliti","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu Manajemen UNY","raw_type":"Journal:eArticle"}],"best_oa_location":{"id":"doi:10.21831/jim.v12i1.11744","doi":"https://doi.org/10.21831/jim.v12i1.11744","is_oa":true,"landing_page_url":"https://doi.org/10.21831/jim.v12i1.11744","pdf_url":"https://journal.uny.ac.id/index.php/jim/article/download/11744/8428","source":{"id":"https://openalex.org/S4210205216","display_name":"JURNAL ILMU MANAJEMEN","issn_l":"1693-7910","issn":["1693-7910","2549-0206"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314918","host_organization_name":"Univerisitas Negeri Yogyakarta","host_organization_lineage":["https://openalex.org/P4310314918"],"host_organization_lineage_names":["Univerisitas Negeri Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ILMU MANAJEMEN","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.40450000762939453,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2621095970.pdf","grobid_xml":"https://content.openalex.org/works/W2621095970.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W1535782578","https://openalex.org/W2988137667"],"related_works":["https://openalex.org/W7070123970","https://openalex.org/W4250592780","https://openalex.org/W3126674536","https://openalex.org/W3127659531","https://openalex.org/W1550164175","https://openalex.org/W7216574591","https://openalex.org/W4416891726","https://openalex.org/W7147153237","https://openalex.org/W4377822584","https://openalex.org/W1020323808"],"abstract_inverted_index":{"Perubahan":[0],"dan":[1,26,61,99,160,165],"perkembangan":[2],"masyarakat":[3,5],"mengakibatkan":[4],"lebih":[6,172],"menginginkan":[7],"sesuatu":[8,28],"yang":[9,16,29,47,56,65,70,77,82,88],"praktis":[10],"dalam":[11,53,126],"segala":[12],"hal,":[13],"termasuk":[14,41],"makanan":[15,24],"akan":[17],"dikonsumsi.":[18],"Masyarakat":[19],"kadang":[20],"jenuh":[21],"dengan":[22,115],"konsumsi":[23],"sehari-hari":[25],"mengiginkan":[27],"berbeda.Hal":[30],"ini":[31,91,128],"dilihat":[32],"dari":[33,137],"sisi":[34],"bisnis":[35],"oleh":[36,67],"para":[37],"produsen":[38,46,68],"produk":[39,43,49,87,106],"makanan,":[40],"untuk":[42,93],"roti.":[44],"Beberapa":[45],"menciptakan":[48],"roti":[50,55,69,108,154],"banyak":[51],"bermunculan":[52],"pasar,":[54],"mempunyai":[57],"ciri":[58],"khas":[59],"rasa":[60],"bentuk":[62],"masing-masing":[63],"seperti":[64],"dihasilkan":[66],"terkenal":[71],"di":[72],"Yogyakarta.Khususnya":[73],"Breadtalk":[74,157],"menampilkan":[75],"inovasi":[76],"diharapkan":[78],"mampu":[79],"menarik":[80],"konsumen/pasar":[81],"dituju":[83],"supaya":[84],"bersedia":[85],"membeli":[86],"ditawarkannya.":[89],"Penelitian":[90],"bertujuan":[92],"mengetahui":[94],"pengaruh":[95],"keragaman":[96,162],"produk(X1),":[97],"harga(X2),":[98],"customer":[100,147,166],"experience":[101,148,167],"(X3)":[102],"terhadap":[103,151],"pembelian":[104,152,169],"ulang":[105,153,170],"(Y)":[107],"Breadtalk.":[109,155],"Analisis":[110],"data":[111],"menggunakan":[112,119],"metode":[113],"kuantitatif":[114],"SPSS.":[116],"Jenis":[117],"penelitian":[118,127,144],"alat":[120],"analisis":[121],"regresi":[122],"linier":[123],"berganda.":[124],"Populasi":[125],"adalah":[129],"seluruh":[130],"mahasiswa":[131,138],"Universitas":[132],"Negeri":[133],"Yogyakarta.":[134],"Sampel":[135],"diambil":[136],"fakultas":[139],"ekonomi":[140],"sebanyak":[141],"100":[142],"responden.Hasil":[143],"menunjukkan":[145],"bahwa":[146],"berpengruh":[149],"positif":[150],"Manajemen":[156],"sebaiknya":[158],"mempertahankan":[159],"meningkatkan":[161],"produk,":[163],"harga":[164],"sehingga":[168],"konsumen":[171],"meningkat":[173],"lagi.":[174]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-06-09T00:00:00"}