{"id":"https://openalex.org/W2620073423","doi":null,"title":"User Acceptance of Multimedia Mobile Internet in Thailand","display_name":"User Acceptance of Multimedia Mobile Internet in Thailand","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W2620073423","mag":"2620073423"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.486.7469","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.486.7469","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.journal.au.edu/ijcim/2008/dec2008/pp3-IJCIM-V16-N3.pdf","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090040043","display_name":"Dulyalak Phuangthong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dulyalak Phuangthong","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5087878727","display_name":"Settapong Malisuwan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Settapong Malisuwan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9267,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.79261303,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"16","issue":"3","first_page":"22","last_page":"33"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/user-acceptance","display_name":"user acceptance","score":0.7300000190734863},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.8270000219345093},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.984000027179718},{"id":"https://openalex.org/keywords/diffusion-of-innovations","display_name":"diffusion of innovations","score":0.9049999713897705},{"id":"https://openalex.org/keywords/personal-factors","display_name":"personal factors","score":0.6890000104904175},{"id":"https://openalex.org/keywords/mobile-internet-services","display_name":"mobile web services","score":0.7310000061988831},{"id":"https://openalex.org/keywords/thailand","display_name":"Thailand","score":0.6549999713897705}],"concepts":[{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.8494073748588562},{"id":"https://openalex.org/C2985706004","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile internet","level":3,"score":0.6868520975112915},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6294147372245789},{"id":"https://openalex.org/C3017618536","wikidata":"https://www.wikidata.org/wiki/Q304994","display_name":"Innovation diffusion","level":2,"score":0.626988410949707},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4786294996738434},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4782675504684448},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.42056822776794434},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.38645973801612854},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.33675289154052734},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3277483582496643},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.2629384994506836},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.19442635774612427},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.15880176424980164}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.486.7469","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.486.7469","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.journal.au.edu/ijcim/2008/dec2008/pp3-IJCIM-V16-N3.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.493.1415","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.493.1415","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.ijcim.th.org/past_editions/2008V16N3/pp3-22-33-Mobile_Multimedia_adoption- IJCIM-V16-N3.pdf","raw_type":"text"},{"id":"mag:2620073423","doi":null,"is_oa":false,"landing_page_url":"http://ijcim.th.org/past_editions/2008V16N3/pp3-22-33-Mobile_Multimedia_adoption-%20IJCIM-V16-N3.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764813651","display_name":"The International Journal of the Computer, the Internet and Management","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"The International Journal of the Computer, the Internet and Management","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W47594971","https://openalex.org/W1487725643","https://openalex.org/W1491644571","https://openalex.org/W1503436739","https://openalex.org/W1515402129","https://openalex.org/W1533217779","https://openalex.org/W1548408014","https://openalex.org/W1644620247","https://openalex.org/W1791587663","https://openalex.org/W1963520761","https://openalex.org/W1974108202","https://openalex.org/W1978616753","https://openalex.org/W1987198869","https://openalex.org/W1987387136","https://openalex.org/W1990513740","https://openalex.org/W1993358844","https://openalex.org/W2001827205","https://openalex.org/W2008441192","https://openalex.org/W2033943395","https://openalex.org/W2064625023","https://openalex.org/W2065502371","https://openalex.org/W2073980903","https://openalex.org/W2078518420","https://openalex.org/W2091502773","https://openalex.org/W2092259073","https://openalex.org/W2099697766","https://openalex.org/W2100408980","https://openalex.org/W2102352610","https://openalex.org/W2106090893","https://openalex.org/W2119184665","https://openalex.org/W2130801612","https://openalex.org/W2131639346","https://openalex.org/W2162061662","https://openalex.org/W2168569455","https://openalex.org/W2214060170","https://openalex.org/W2404770365"],"related_works":["https://openalex.org/W7099432966","https://openalex.org/W2617472076","https://openalex.org/W7100512687","https://openalex.org/W7096179157","https://openalex.org/W2051681117","https://openalex.org/W2063470511","https://openalex.org/W2158421514","https://openalex.org/W2317556575","https://openalex.org/W4385885142","https://openalex.org/W2011618936"],"abstract_inverted_index":{"As":[0],"Mobile":[1,39],"Internet":[2,40],"service":[3],"has":[4],"been":[5],"launched":[6],"in":[7,89],"Thailand,":[8],"there":[9],"are":[10],"only":[11],"a":[12],"few":[13],"papers":[14],"studying":[15],"the":[16,19,31,35,63],"factors":[17,33],"affecting":[18,34],"acceptance":[20,44,71],"of":[21,37,49,62,66,75],"this":[22,25],"service.":[23],"In":[24],"research,":[26],"it":[27],"aims":[28],"to":[29,53,83],"examine":[30],"individual-level":[32],"adoption":[36,64],"Multimedia":[38],"by":[41,68],"integrating":[42],"technology":[43,70],"model":[45,51,72],"(TAM)":[46],"and":[47,73,87],"diffusion":[48,74],"innovation":[50,76],"(DOI)":[52],"explain.":[54],"This":[55],"research":[56,82],"also":[57],"provides":[58],"an":[59],"extensive":[60],"review":[61],"behavior":[65],"individuals":[67],"incorporating":[69],"theory.":[77],"The":[78],"findings":[79],"enable":[80],"future":[81],"account":[84],"for":[85],"TAM":[86],"DOI":[88],"further":[90],"investigating":[91],"user":[92],"adoption.":[93]},"counts_by_year":[{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-06-05T00:00:00"}
