{"id":"https://openalex.org/W2614310596","doi":"https://doi.org/10.1515/vjes-2017-0006","title":"Improving Communication and Relationship with Customers using Models to Measure their Value","display_name":"Improving Communication and Relationship with Customers using Models to Measure their Value","publication_year":2017,"publication_date":"2017-04-01","ids":{"openalex":"https://openalex.org/W2614310596","doi":"https://doi.org/10.1515/vjes-2017-0006","mag":"2614310596"},"language":"en","primary_location":{"id":"doi:10.1515/vjes-2017-0006","doi":"https://doi.org/10.1515/vjes-2017-0006","is_oa":true,"landing_page_url":"https://doi.org/10.1515/vjes-2017-0006","pdf_url":null,"source":{"id":"https://openalex.org/S2737205148","display_name":"Valahian Journal of Economic Studies","issn_l":"2067-9440","issn":["2067-9440","2344-4924"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314651","host_organization_name":"Valahia University of T\u00e2rgovi\u0219te","host_organization_lineage":["https://openalex.org/P4310314651"],"host_organization_lineage_names":["Valahia University of T\u00e2rgovi\u0219te"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Valahian Journal of Economic Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1515/vjes-2017-0006","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023399226","display_name":"Nicoleta Valentina Florea","orcid":"https://orcid.org/0000-0002-1154-7744","observed_orcids":["https://orcid.org/0000-0002-1154-7744"]},"institutions":[{"id":"https://openalex.org/I4210100492","display_name":"Valahia University of Targoviste","ror":"https://ror.org/00ywqar95","country_code":"RO","type":"education","lineage":["https://openalex.org/I4210100492"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Nicoleta Valentina Florea","raw_affiliation_strings":["Valahia University of Targoviste, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Valahia University of Targoviste, Romania","institution_ids":["https://openalex.org/I4210100492"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065737032","display_name":"Ani\u015foara Duic\u0103","orcid":"https://orcid.org/0000-0003-1457-5764","observed_orcids":["https://orcid.org/0000-0003-1457-5764"]},"institutions":[{"id":"https://openalex.org/I4210100492","display_name":"Valahia University of Targoviste","ror":"https://ror.org/00ywqar95","country_code":"RO","type":"education","lineage":["https://openalex.org/I4210100492"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Anisoara Duica","raw_affiliation_strings":["University of Targoviste, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Targoviste, Romania","institution_ids":["https://openalex.org/I4210100492"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210100492"],"apc_list":null,"apc_paid":null,"fwci":2.9679,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.92515393,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"8","issue":"1","first_page":"47","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.8184000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.8184000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.17990000545978546,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-value-measurement","display_name":"customer value measurement","score":0.7990000247955322},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.953000009059906},{"id":"https://openalex.org/keywords/customer-typology","display_name":"customer typology","score":0.7839999794960022},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8870000243186951},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.656000018119812},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9309999942779541},{"id":"https://openalex.org/keywords/customer-communication","display_name":"customer communication","score":0.6740000247955322}],"concepts":[{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.7319649457931519},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.6646519303321838},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6345875263214111},{"id":"https://openalex.org/C2780009758","wikidata":"https://www.wikidata.org/wiki/Q6804172","display_name":"Measure (data warehouse)","level":2,"score":0.6130453944206238},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5510761737823486},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5147733688354492},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5008978843688965},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5004210472106934},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.42451030015945435},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.4182116389274597},{"id":"https://openalex.org/C2778519782","wikidata":"https://www.wikidata.org/wiki/Q1974060","display_name":"Need to know","level":2,"score":0.41483819484710693},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.39242255687713623},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39208632707595825},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1515/vjes-2017-0006","doi":"https://doi.org/10.1515/vjes-2017-0006","is_oa":true,"landing_page_url":"https://doi.org/10.1515/vjes-2017-0006","pdf_url":null,"source":{"id":"https://openalex.org/S2737205148","display_name":"Valahian Journal of Economic Studies","issn_l":"2067-9440","issn":["2067-9440","2344-4924"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314651","host_organization_name":"Valahia University of T\u00e2rgovi\u0219te","host_organization_lineage":["https://openalex.org/P4310314651"],"host_organization_lineage_names":["Valahia University of T\u00e2rgovi\u0219te"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Valahian Journal of Economic Studies","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1515/vjes-2017-0006","doi":"https://doi.org/10.1515/vjes-2017-0006","is_oa":true,"landing_page_url":"https://doi.org/10.1515/vjes-2017-0006","pdf_url":null,"source":{"id":"https://openalex.org/S2737205148","display_name":"Valahian Journal of Economic Studies","issn_l":"2067-9440","issn":["2067-9440","2344-4924"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314651","host_organization_name":"Valahia University of T\u00e2rgovi\u0219te","host_organization_lineage":["https://openalex.org/P4310314651"],"host_organization_lineage_names":["Valahia University of T\u00e2rgovi\u0219te"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Valahian Journal of Economic Studies","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.47999998927116394}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W54022830","https://openalex.org/W78876396","https://openalex.org/W392435464","https://openalex.org/W649756595","https://openalex.org/W653272598","https://openalex.org/W1596933750","https://openalex.org/W2072585621","https://openalex.org/W2491072457","https://openalex.org/W3045124787","https://openalex.org/W3142410034","https://openalex.org/W4249581448"],"related_works":["https://openalex.org/W1553270494","https://openalex.org/W4400845391","https://openalex.org/W3023480035","https://openalex.org/W7011426586","https://openalex.org/W7015055091","https://openalex.org/W1536689309","https://openalex.org/W2355992867","https://openalex.org/W322189933","https://openalex.org/W28909097","https://openalex.org/W2189561280"],"abstract_inverted_index":{"Abstract":[0],"If":[1],"we":[2,12,30,112,139],"could":[3],"know":[4,14,33,70],"what":[5,15],"is":[6,80],"in":[7,65,87,98,109,129,151],"the":[8,38,60,73,116,121,136,143],"mind":[9],"of":[10,23,123,145],"consumers,":[11],"would":[13],"to":[16,37,57,63,69,82,89,100,114,119,131,141,153],"offer":[17,90],"them":[18,84,128],"with":[19,85,127,160],"a":[20],"minimum":[21],"consumption":[22],"resources":[24],"and":[25,68,76,93,96,104,125,156,162],"maximum":[26],"profitability;":[27],"but":[28],"because":[29],"do":[31],"not":[32],"these":[34,158],"aspects,":[35],"related":[36],"clients\u2019":[39,117],"desires,":[40],"their":[41,133],"needs,":[42],"which":[43,71],"are":[44,72],"changing":[45],"continuously,":[46],"then":[47],"organizations":[48,56],"can":[49,54],"implement":[50],"certain":[51,146],"models":[52,147],"that":[53],"help":[55],"measure":[58],"value,":[59],"value":[61],"required":[62],"invest":[64],"this":[66],"relationship":[67,126],"most":[74],"valuable":[75],"loyal":[77],"consumers.":[78],"This":[79],"necessary":[81],"provide":[83],"information,":[86],"order":[88,99,130,152],"discounts,":[91],"deals":[92],"new":[94,102],"products":[95],"services,":[97],"attract":[101],"clients":[103],"retain":[105,155],"existing":[106],"ones.":[107],"Thus,":[108],"our":[110],"article":[111],"intend":[113],"analyze":[115,120],"typology,":[118],"process":[122],"communication":[124],"determine":[132],"value.":[134],"At":[135],"same":[137],"time,":[138],"aim":[140],"present":[142],"importance":[144],"used":[148],"by":[149],"specialists":[150],"attract,":[154],"develop":[157],"relationships":[159],"current":[161],"prospective":[163],"clients.":[164]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2017-05-26T00:00:00"}