{"id":"https://openalex.org/W2613670804","doi":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","title":"Consumerism in rural India: A study on buying behaviour for consumer durables","display_name":"Consumerism in rural India: A study on buying behaviour for consumer durables","publication_year":2015,"publication_date":"2015-04-15","ids":{"openalex":"https://openalex.org/W2613670804","doi":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","mag":"2613670804"},"language":"en","primary_location":{"id":"doi:10.15740/has/ijcbm/8.1/120-125","doi":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","is_oa":true,"landing_page_url":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","pdf_url":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","source":{"id":"https://openalex.org/S2764953716","display_name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","issn_l":"0974-2646","issn":["0974-2646","0976-7940"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4360969289","host_organization_name":"Hind Agri-Horticultural Society","host_organization_lineage":["https://openalex.org/P4360969289"],"host_organization_lineage_names":["Hind Agri-Horticultural Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087140598","display_name":"Sanjay Kumar Joshi","orcid":"https://orcid.org/0000-0003-2890-1014","observed_orcids":["https://orcid.org/0000-0003-2890-1014"]},"institutions":[{"id":"https://openalex.org/I20632288","display_name":"Indira Gandhi Agricultural University","ror":"https://ror.org/00mcwq335","country_code":"IN","type":"education","lineage":["https://openalex.org/I20632288"]},{"id":"https://openalex.org/I252758333","display_name":"Govind Ballabh Pant University of Agriculture and Technology","ror":"https://ror.org/02msjvh03","country_code":"IN","type":"education","lineage":["https://openalex.org/I252758333"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"SANJAY KUMAR JOSHI","raw_affiliation_strings":["Departement of Agri-Business and Rural Management, College of Agriculture, Indira Gandhi Krishi Vishwavidylaya, RAIPUR (C.G.) INDIA","Pant University of Agriculture and Technology, PANTNAGAR (UTTARAKHAND) INDIA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Departement of Agri-Business and Rural Management, College of Agriculture, Indira Gandhi Krishi Vishwavidylaya, RAIPUR (C.G.) INDIA","institution_ids":["https://openalex.org/I20632288"]},{"raw_affiliation_string":"Pant University of Agriculture and Technology, PANTNAGAR (UTTARAKHAND) INDIA","institution_ids":["https://openalex.org/I252758333"]}]},{"author_position":"last","author":{"id":null,"display_name":"SATISH CHANDRA PANT","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I20632288","display_name":"Indira Gandhi Agricultural University","ror":"https://ror.org/00mcwq335","country_code":"IN","type":"education","lineage":["https://openalex.org/I20632288"]},{"id":"https://openalex.org/I252758333","display_name":"Govind Ballabh Pant University of Agriculture and Technology","ror":"https://ror.org/02msjvh03","country_code":"IN","type":"education","lineage":["https://openalex.org/I252758333"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"SATISH CHANDRA PANT","raw_affiliation_strings":["Departement of Agri-Business and Rural Management, College of Agriculture, Indira Gandhi Krishi Vishwavidylaya, RAIPUR (C.G.) INDIA","Pant University of Agriculture and Technology, PANTNAGAR (UTTARAKHAND) INDIA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Departement of Agri-Business and Rural Management, College of Agriculture, Indira Gandhi Krishi Vishwavidylaya, RAIPUR (C.G.) INDIA","institution_ids":["https://openalex.org/I20632288"]},{"raw_affiliation_string":"Pant University of Agriculture and Technology, PANTNAGAR (UTTARAKHAND) INDIA","institution_ids":["https://openalex.org/I252758333"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"8","issue":"1","first_page":"120","last_page":"125"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8560000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8560000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.061500001698732376,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.048700001090765,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.6669999957084656},{"id":"https://openalex.org/keywords/rural-india","display_name":"rural India","score":0.7770000100135803},{"id":"https://openalex.org/keywords/rural-markets","display_name":"rural markets","score":0.5630000233650208},{"id":"https://openalex.org/keywords/consumer-buying-behaviour","display_name":"consumer buying behaviour","score":0.7580000162124634},{"id":"https://openalex.org/keywords/durable-goods","display_name":"durable goods","score":0.9980000257492065},{"id":"https://openalex.org/keywords/rural-marketing","display_name":"rural marketing","score":0.9800000190734863},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.4099999964237213},{"id":"https://openalex.org/keywords/communication-strategies","display_name":"communication strategies","score":0.48500001430511475}],"concepts":[{"id":"https://openalex.org/C2781385186","wikidata":"https://www.wikidata.org/wiki/Q89640","display_name":"Consumerism","level":2,"score":0.8848119974136353},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5529112815856934},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.504705548286438},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4510738253593445},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.43933361768722534},{"id":"https://openalex.org/C48824518","wikidata":"https://www.wikidata.org/wiki/Q396340","display_name":"Agricultural economics","level":1,"score":0.3514380156993866},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.34857216477394104},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.1955755054950714}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15740/has/ijcbm/8.1/120-125","doi":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","is_oa":true,"landing_page_url":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","pdf_url":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","source":{"id":"https://openalex.org/S2764953716","display_name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","issn_l":"0974-2646","issn":["0974-2646","0976-7940"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4360969289","host_organization_name":"Hind Agri-Horticultural Society","host_organization_lineage":["https://openalex.org/P4360969289"],"host_organization_lineage_names":["Hind Agri-Horticultural Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15740/has/ijcbm/8.1/120-125","doi":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","is_oa":true,"landing_page_url":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","pdf_url":"https://doi.org/10.15740/has/ijcbm/8.1/120-125","source":{"id":"https://openalex.org/S2764953716","display_name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","issn_l":"0974-2646","issn":["0974-2646","0976-7940"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4360969289","host_organization_name":"Hind Agri-Horticultural Society","host_organization_lineage":["https://openalex.org/P4360969289"],"host_organization_lineage_names":["Hind Agri-Horticultural Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2613670804.pdf","grobid_xml":"https://content.openalex.org/works/W2613670804.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2314952240","https://openalex.org/W2332992541"],"related_works":["https://openalex.org/W2780276159","https://openalex.org/W4312182476","https://openalex.org/W6912032280","https://openalex.org/W7106568406","https://openalex.org/W4292619569","https://openalex.org/W1516900733","https://openalex.org/W3178331970","https://openalex.org/W6999328164","https://openalex.org/W2956929845","https://openalex.org/W6968288530"],"abstract_inverted_index":{"The":[0,56],"purpose":[1],"of":[2,28,111,129,135,162,166,175,248],"the":[3,8,17,21,29,37,97,127,143,208,246,272],"investigation":[4],"was":[5],"to":[6,65,138,157,186,191,206,225,237,275,280],"study":[7],"buying":[9,194],"behaviour":[10,195],"for":[11,33,54,63,78,107,197,202,300],"consumer":[12,89],"durales":[13],"in":[14,219,245,298],"rural":[15,22,45,58,98,140,232,249,277],"India.Over":[16],"past":[18],"few":[19],"years,":[20],"markets":[23,32,59,99,106],"have":[24,42,241,269],"emerged":[25,73],"as":[26,74,84,109,213,252,264,274],"one":[27],"most":[30],"lucrative":[31],"Indian":[34,57],"companies.":[35],"In":[36,93],"recent":[38],"past,":[39],"many":[40],"organizations":[41,64],"forayed":[43],"into":[44],"areas":[46],"and":[47,52,67,81,91,228,255,258,267,293],"this":[48,117],"has":[49,72,119,125,150],"proved":[50],"fruitful":[51],"beneficial":[53],"them.":[55],"provide":[60],"abundant":[61],"opportunities":[62],"enter":[66],"operate":[68],"profitably.":[69],"Rural":[70,291],"India":[71,148,233,292],"a":[75,199,234],"large":[76],"market":[77],"numerous":[79],"goods":[80],"services":[82],"such":[83,212,251,263],"financial":[85],"services,":[86],"FMCG,":[87],"healthcare,":[88],"durables":[90],"telecommunications.":[92],"today's":[94],"competitive":[95],"scenario,":[96],"are":[100,174],"even":[101,270],"more":[102,151,168],"vital":[103],"than":[104,152,169,179],"urban":[105],"marketers":[108],"part":[110],"their":[112,193],"green":[113],"ocean":[114],"strategy.":[115],"But":[116],"journey":[118],"not":[120],"been":[121,126],"so":[122,229],"easy.":[123],"It":[124],"effort":[128],"continuous":[130],"positioning":[131],"with":[132],"innovative":[133],"methods":[134],"promotions":[136],"designed":[137],"suit":[139],"masses.":[141],"Still":[142,239],"road":[144],"is":[145,288],"less":[146,178],"travelled.":[147],"still":[149],"6":[153],"lac":[154],"villages":[155,173],"contributing":[156],"almost":[158],"60":[159],"per":[160,171],"cent":[161,172],"India's":[163],"population.":[164],"Out":[165],"these":[167,203],"50":[170],"population":[176],"spread":[177],"500.":[180],"This":[181,282],"makes":[182,231,283],"them":[183],"very":[184],"difficult":[185],"trace":[187],"when":[188],"it":[189,284,299],"comes":[190],"know":[192],"or":[196],"designing":[198],"communication":[200,216],"strategy":[201],"people.":[204],"Not":[205],"mention":[207],"age":[209],"old":[210],"hurdles":[211],"poorly":[214],"developed":[215],"channels,":[217],"difficulty":[218],"direct":[220],"distribution,":[221],"erratic":[222],"monsoons":[223],"resulting":[224],"fluctuating":[226],"incomes":[227],"on":[230,290,296],"tough":[235],"target":[236],"achieve.":[238],"we":[240],"got":[242],"successful":[243],"examples":[244],"area":[247],"marketing":[250],"HUL,":[253],"P":[254],"G,":[256],"Marico":[257],"Godrej":[259],"etc.":[260],"Some":[261],"telecoms":[262],"DOCOMO,":[265],"MTS,":[266],"UNINOR":[268],"reversed":[271],"formula":[273],"go":[276],"first":[278],"then":[279],"urban.":[281],"clear":[285],"that":[286],"everyone":[287],"betting":[289],"will":[294],"keep":[295],"investing":[297],"better":[301],"future":[302],"prospects.":[303]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2017-05-19T00:00:00"}
