{"id":"https://openalex.org/W2610278097","doi":"https://doi.org/10.21609/jsi.v13i1.525","title":"Customer Segmentation for Customer Relationship Management on Retail Company: Case Study PT Gramedia Asri Media","display_name":"Customer Segmentation for Customer Relationship Management on Retail Company: Case Study PT Gramedia Asri Media","publication_year":2017,"publication_date":"2017-05-01","ids":{"openalex":"https://openalex.org/W2610278097","doi":"https://doi.org/10.21609/jsi.v13i1.525","mag":"2610278097"},"language":"en","primary_location":{"id":"doi:10.21609/jsi.v13i1.525","doi":"https://doi.org/10.21609/jsi.v13i1.525","is_oa":true,"landing_page_url":"https://doi.org/10.21609/jsi.v13i1.525","pdf_url":"https://jsi.cs.ui.ac.id/index.php/jsi/article/download/525/339","source":{"id":"https://openalex.org/S4210216747","display_name":"Jurnal Sistem Informasi","issn_l":"2088-7043","issn":["2088-7043","2502-6631"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1"],"host_organization":"https://openalex.org/P4310315272","host_organization_name":"University of Indonesia","host_organization_lineage":["https://openalex.org/P4310315272"],"host_organization_lineage_names":["University of Indonesia"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sistem Informasi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jsi.cs.ui.ac.id/index.php/jsi/article/download/525/339","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036302192","display_name":"Christina Deni Rumiarti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Christina Deni Rumiarti","raw_affiliation_strings":["Universitas Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indonesia","institution_ids":["https://openalex.org/I29617571"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030671873","display_name":"Indra Darmawan Budi","orcid":"https://orcid.org/0000-0002-2107-6552","observed_orcids":["https://orcid.org/0000-0002-2107-6552"]},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Indra Budi","raw_affiliation_strings":["Universitas Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indonesia","institution_ids":["https://openalex.org/I29617571"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I29617571"],"apc_list":null,"apc_paid":null,"fwci":2.3845,"has_fulltext":true,"cited_by_count":20,"citation_normalized_percentile":{"value":0.90820933,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"13","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":1.0},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":1.0},{"id":"https://openalex.org/keywords/book-retail","display_name":"bookselling","score":0.9100000262260437},{"id":"https://openalex.org/keywords/rfm-analysis","display_name":"RFM analysis","score":0.8999999761581421},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"K-means clustering","score":0.9300000071525574},{"id":"https://openalex.org/keywords/hierarchical-clustering","display_name":"hierarchical clustering","score":0.9829999804496765},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.4090000092983246}],"concepts":[{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.7001224756240845},{"id":"https://openalex.org/C75949130","wikidata":"https://www.wikidata.org/wiki/Q848010","display_name":"Database transaction","level":2,"score":0.577446699142456},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5599387288093567},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.5202547311782837},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5186747312545776},{"id":"https://openalex.org/C127722929","wikidata":"https://www.wikidata.org/wiki/Q7833714","display_name":"Transaction data","level":3,"score":0.4984288215637207},{"id":"https://openalex.org/C2985066332","wikidata":"https://www.wikidata.org/wiki/Q556441","display_name":"Customer value","level":3,"score":0.4761222004890442},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.4609634578227997},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4458497166633606},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44473764300346375},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.44429776072502136},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.4378669261932373},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3722774386405945},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.20479783415794373},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1745224893093109},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.09748983383178711},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.07946702837944031},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.21609/jsi.v13i1.525","doi":"https://doi.org/10.21609/jsi.v13i1.525","is_oa":true,"landing_page_url":"https://doi.org/10.21609/jsi.v13i1.525","pdf_url":"https://jsi.cs.ui.ac.id/index.php/jsi/article/download/525/339","source":{"id":"https://openalex.org/S4210216747","display_name":"Jurnal Sistem Informasi","issn_l":"2088-7043","issn":["2088-7043","2502-6631"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1"],"host_organization":"https://openalex.org/P4310315272","host_organization_name":"University of Indonesia","host_organization_lineage":["https://openalex.org/P4310315272"],"host_organization_lineage_names":["University of Indonesia"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sistem Informasi","raw_type":"journal-article"},{"id":"pmh:oai:jsi.cs.ui.ac.id:article/525","doi":null,"is_oa":true,"landing_page_url":"http://jsi.cs.ui.ac.id/index.php/jsi/article/view/525","pdf_url":"http://jsi.cs.ui.ac.id/index.php/jsi/article/view/525","source":{"id":"https://openalex.org/S4306401958","display_name":"Journal of Information Systems (University of Indonesia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I29617571","host_organization_name":"University of Indonesia","host_organization_lineage":["https://openalex.org/I29617571"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Sistem Informasi; Vol 13, No 1 (2017): Jurnal Sistem Informasi (Journal of Information System); 1-10","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:65f9e645759546069433a0cbd3c44c37","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/65f9e645759546069433a0cbd3c44c37","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Sistem Informasi, Vol 13, Iss 1 (2017)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:8369625a0ed743aab6f144d7adc588f0","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/8369625a0ed743aab6f144d7adc588f0","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Sistem Informasi, Vol 13, Iss 1 (2017)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21609/jsi.v13i1.525","doi":"https://doi.org/10.21609/jsi.v13i1.525","is_oa":true,"landing_page_url":"https://doi.org/10.21609/jsi.v13i1.525","pdf_url":"https://jsi.cs.ui.ac.id/index.php/jsi/article/download/525/339","source":{"id":"https://openalex.org/S4210216747","display_name":"Jurnal Sistem Informasi","issn_l":"2088-7043","issn":["2088-7043","2502-6631"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1"],"host_organization":"https://openalex.org/P4310315272","host_organization_name":"University of Indonesia","host_organization_lineage":["https://openalex.org/P4310315272"],"host_organization_lineage_names":["University of Indonesia"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sistem Informasi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2610278097.pdf","grobid_xml":"https://content.openalex.org/works/W2610278097.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W37871253","https://openalex.org/W70896479","https://openalex.org/W640202566","https://openalex.org/W939300247","https://openalex.org/W2113586398","https://openalex.org/W2189625117","https://openalex.org/W2479915852","https://openalex.org/W3033418738"],"related_works":["https://openalex.org/W4312832787","https://openalex.org/W4320060626","https://openalex.org/W7099271611","https://openalex.org/W2893801087","https://openalex.org/W3018825249","https://openalex.org/W4407354434","https://openalex.org/W4412677049","https://openalex.org/W4409961868","https://openalex.org/W3203678283","https://openalex.org/W4400410950"],"abstract_inverted_index":{"Advances":[0],"in":[1,9,17,34,48,83],"information":[2,11],"technology":[3],"produces":[4],"wide":[5],"range":[6],"of":[7,20,29,44,74,114,120,158,160,196],"choices":[8],"accessing":[10],"including":[12],"reading":[13],"books.":[14],"The":[15],"increase":[16,71,193],"the":[18,35,118,141,156,180,187,194],"number":[19,119,157,195],"readers":[21],"who":[22],"turning":[23],"to":[24,70,178,185],"electronic":[25],"books":[26,31,121,161,197],"making":[27],"sales":[28],"printed":[30],"has":[32,66],"decreased":[33],"recent":[36],"years.":[37],"PT":[38,86],"Gramedia":[39,50,60,87],"Asri":[40,88],"Media":[41],"is":[42,93,124,176],"one":[43],"book":[45,72],"retail":[46],"company":[47,181,191],"Indonesia.":[49],"implement":[51],"CRM":[52,84],"by":[53,95],"launching":[54],"a":[55],"member":[56],"card":[57],"named":[58],"Kompas":[59],"Value":[61],"Card":[62],"(KGVC).":[63],"Promotion":[64],"given":[65],"not":[67],"been":[68],"able":[69],"transaction":[73],"KGVC":[75,183],"members.This":[76],"research":[77],"focus":[78],"on":[79,104,117,126,140,155],"make":[80],"customer":[81],"segmentation":[82,113,138,153],"at":[85],"Media.":[89],"Data":[90],"mining":[91],"process":[92],"done":[94,125],"clustering":[96,110],"using":[97,129],"K-means":[98],"algorithm":[99],"for":[100,112],"segmenting":[101],"customers":[102,115,148],"based":[103,116,139,154],"RFM,":[105],"as":[106,108],"well":[107],"hierarchical":[109],"algorithms":[111],"type.":[122],"Evaluation":[123],"cluster":[127],"result":[128],"elbow":[130],"method,":[131,133],"silhouette":[132],"and":[134,149,170],"Calinski-Harabasz":[135],"index.":[136],"Customer":[137,152],"RFM":[142],"produce":[143,163],"two":[144],"optimal":[145,165],"clusters,":[146],"occasional":[147],"dormant":[150],"customers.":[151],"types":[159],"purchased":[162],"3":[164],"cluster,":[166],"namely":[167],"low,":[168],"medium,":[169],"high.":[171],"With":[172],"these":[173],"results,":[174],"it":[175],"expected":[177],"help":[179],"classifying":[182],"members":[184],"determine":[186],"appropriate":[188],"strategies,":[189],"so":[190],"can":[192],"transactions.":[198]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2017-05-12T00:00:00"}