{"id":"https://openalex.org/W2607100863","doi":"https://doi.org/10.17605/osf.io/ax5v3","title":"Pengaruh Promosi dan Brand Image (Citra Produk) Terhadap Loyalitas Pembelian Produk Pepsodent di Ramayana Plaza, Jalan Aksara, Medan","display_name":"Pengaruh Promosi dan Brand Image (Citra Produk) Terhadap Loyalitas Pembelian Produk Pepsodent di Ramayana Plaza, Jalan Aksara, Medan","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2607100863","doi":"https://doi.org/10.17605/osf.io/ax5v3","mag":"2607100863"},"language":"en","primary_location":{"id":"pmh:oai:share.osf.io:44349610-6dd0-4000-aeff-9d48d6f1e865","doi":null,"is_oa":true,"landing_page_url":"https://osf.io/ax5v3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401127","display_name":"OSF Preprints (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Project"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://osf.io/ax5v3","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035077490","display_name":"Dita Amanah","orcid":"https://orcid.org/0000-0001-5106-0618","observed_orcids":["https://orcid.org/0000-0001-5106-0618"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Amanah, Dita","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5035077490"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9760000109672546},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-loyalty","display_name":"purchase loyalty","score":0.8799999952316284},{"id":"https://openalex.org/keywords/pepsodent","display_name":"Pepsodent","score":0.9520000219345093},{"id":"https://openalex.org/keywords/toothpaste","display_name":"toothpaste","score":0.8450000286102295},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8830000162124634},{"id":"https://openalex.org/keywords/retail-store-customers","display_name":"retail store customers","score":0.4779999852180481}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.625309407711029},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.597421407699585},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.584152102470398},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5578092932701111},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5315231084823608},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5091165900230408},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.49241316318511963},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4693494737148285},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.41952741146087646},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.37394794821739197},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34435945749282837},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.17858657240867615},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12758159637451172},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.11352729797363281},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0909731388092041},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07895338535308838},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:share.osf.io:44349610-6dd0-4000-aeff-9d48d6f1e865","doi":null,"is_oa":true,"landing_page_url":"https://osf.io/ax5v3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401127","display_name":"OSF Preprints (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Project"},{"id":"pmh:oai:share.osf.io:E01A4-39F-A2F","doi":null,"is_oa":false,"landing_page_url":"http://api.osf.io/v2/nodes/ax5v3/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401127","display_name":"OSF Preprints (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"project"},{"id":"doi:10.17605/osf.io/ax5v3","doi":"https://doi.org/10.17605/osf.io/ax5v3","is_oa":true,"landing_page_url":"https://doi.org/10.17605/osf.io/ax5v3","pdf_url":null,"source":{"id":"https://openalex.org/S7407050956","display_name":"Open Science Framework","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"pmh:oai:share.osf.io:44349610-6dd0-4000-aeff-9d48d6f1e865","doi":null,"is_oa":true,"landing_page_url":"https://osf.io/ax5v3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401127","display_name":"OSF Preprints (OSF Preprints)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2799848540","host_organization_name":"Center for Open Science","host_organization_lineage":["https://openalex.org/I2799848540"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Project"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7014497967","https://openalex.org/W2337480935","https://openalex.org/W1573632771","https://openalex.org/W7220503985","https://openalex.org/W3021105549","https://openalex.org/W7216370421","https://openalex.org/W4286271393","https://openalex.org/W4391238031","https://openalex.org/W4246625610","https://openalex.org/W4404493736"],"abstract_inverted_index":{"The":[0,29,48,87,97],"objective":[1],"of":[2,12,19,50,83,99,146,155,162,169,176,184,189,203,210,220,227,252],"this":[3,32,54,164,239],"study":[4,33,55],"is":[5,56,95,102,111,126,157,180,191,205,222,244],"to":[6],"determine":[7,143],"how":[8],"big":[9],"the":[10,43,81,109,112,122,144,150,153,160,167,182,187,194,199,201,208,216,218,225,236],"influence":[11,168,246],"promotion":[13,73,170],"and":[14,42,59,80,171,186,214,230,249],"brand":[15,76,172,231,250],"image":[16,77,173,232,251],"on":[17,149,174,255],"Loyality":[18,175],"Purchasing":[20,177],"Pepsodent":[21,178,256],"Items":[22],"in":[23,31,36,53,181,207,224,238,258],"Ramayana":[24,37,259],"Plaza,":[25,38,260],"Aksara":[26,261],"street,":[27,40,262],"Medan.":[28,263],"population":[30],"were":[34,45],"visitors":[35],"aksara":[39],"Medan":[41],"sample":[44],"100":[46],"respondents.":[47],"technique":[49,71,98],"data":[51,100,123],"colection":[52],"by":[57,66,103,193],"observation":[58],"questionnaire":[60],"(questionnaire).":[61],"Questionnaire":[62],"reliability":[63],"was":[64],"tested":[65],"using":[67,104],"product":[68,179,257],"moment":[69],"correlation":[70],"for":[72,92,215],"(0765>":[74],"0.1996),":[75],"(0809>":[78],"0.1996)":[79],"loyality":[82],"purchasing":[84],"(0861>":[85],"0.1996).":[86],"validity":[88],"question":[89],"test":[90,198,202,219],"result":[91],"each":[93],"item":[94],"valid.":[96],"analysis":[101],"multiple":[105,128],"linear":[106,129],"regression":[107,130],"formula,":[108],"following":[110],"formula:":[113],"Y":[114,134],"=":[115,135],"a":[116],"+":[117,119,138,140],"b1X1":[118],"b2X2":[120],"from":[121],"analysis,":[124],"it":[125],"obtained":[127],"equation,":[131],"that":[132,166,242],"is:":[133],"13":[136],"525":[137],"0.201X1":[139],"0.298X2.":[141],"To":[142,197],"contribution":[145],"independent":[147],"variables":[148],"dependent":[151],"variable,":[152],"coefficient":[154],"determination":[156],"used":[158],"with":[159],"results":[161],"13.6%.":[163],"shows":[165],"amount":[183,209,226],"13.6%,":[185],"rest":[188],"86.4%":[190],"influenced":[192],"other":[195],"factors.":[196],"hypothesis,":[200],"Fcount":[204],"used,":[206,223],"7615":[211],">":[212],"3:09,":[213],"promotion,":[217],"tcount":[221],"(2294>":[228],"1984),":[229],"(3178>":[233],"1984).":[234],"Thus":[235],"hypothesis":[237],"st":[240],"accepted":[241],"there":[243],"an":[245],"between":[247],"promotions":[248],"loyalty":[253],"purchase":[254]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2025-10-10T00:00:00"}