{"id":"https://openalex.org/W2603561110","doi":null,"title":"Marketing Plan for Finnish Food Oy","display_name":"Marketing Plan for Finnish Food Oy","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2603561110","mag":"2603561110"},"language":"en","primary_location":{"id":"pmh:oai:www.theseus.fi:10024/31731","doi":null,"is_oa":true,"landing_page_url":"http://www.theseus.fi/handle/10024/31731","pdf_url":"http://www.theseus.fi/handle/10024/31731","source":{"id":"https://openalex.org/S4306400928","display_name":"Theseus (Ammattikorkeakoulujen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=AMK-opinn\u00e4ytety\u00f6|sv=YH-examensarbete|en=Bachelor's thesis|"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://www.theseus.fi/handle/10024/31731","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067610006","display_name":"Elena Maria Vimpari","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Elena Maria Vimpari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5067610006"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8270999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8270999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.1315000057220459,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.024000000208616257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-plan","display_name":"marketing plan","score":0.7300000190734863},{"id":"https://openalex.org/keywords/market-entry","display_name":"market entry","score":0.6940000057220459},{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"competitor analysis","score":0.6970000267028809},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9269999861717224},{"id":"https://openalex.org/keywords/bottled-water-market","display_name":"bottled water market","score":0.609000027179718},{"id":"https://openalex.org/keywords/fortified-beverages","display_name":"fortified beverages","score":0.8220000267028809},{"id":"https://openalex.org/keywords/brand-launch","display_name":"brand launch","score":0.6129999756813049},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.4560000002384186},{"id":"https://openalex.org/keywords/price-range","display_name":"price range","score":0.36000001430511475},{"id":"https://openalex.org/keywords/finland","display_name":"Finland","score":0.3540000021457672},{"id":"https://openalex.org/keywords/sweden","display_name":"Sweden","score":0.9980000257492065}],"concepts":[{"id":"https://openalex.org/C2776829468","wikidata":"https://www.wikidata.org/wiki/Q580529","display_name":"Marketing plan","level":2,"score":0.6733024716377258},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6125177145004272},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5552181005477905},{"id":"https://openalex.org/C2778320157","wikidata":"https://www.wikidata.org/wiki/Q208034","display_name":"Business plan","level":2,"score":0.5255400538444519},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.4777882993221283},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3493107557296753},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.19961974024772644},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:www.theseus.fi:10024/31731","doi":null,"is_oa":true,"landing_page_url":"http://www.theseus.fi/handle/10024/31731","pdf_url":"http://www.theseus.fi/handle/10024/31731","source":{"id":"https://openalex.org/S4306400928","display_name":"Theseus (Ammattikorkeakoulujen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=AMK-opinn\u00e4ytety\u00f6|sv=YH-examensarbete|en=Bachelor's thesis|"},{"id":"mag:2603561110","doi":null,"is_oa":false,"landing_page_url":"https://www.theseus.fi/handle/10024/31731","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:www.theseus.fi:10024/31731","doi":null,"is_oa":true,"landing_page_url":"http://www.theseus.fi/handle/10024/31731","pdf_url":"http://www.theseus.fi/handle/10024/31731","source":{"id":"https://openalex.org/S4306400928","display_name":"Theseus (Ammattikorkeakoulujen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=AMK-opinn\u00e4ytety\u00f6|sv=YH-examensarbete|en=Bachelor's thesis|"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2603561110.pdf","grobid_xml":"https://content.openalex.org/works/W2603561110.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2471547322","https://openalex.org/W2970164168"],"related_works":["https://openalex.org/W2598407695","https://openalex.org/W6959600300","https://openalex.org/W2260545064","https://openalex.org/W3178916946","https://openalex.org/W6922322969","https://openalex.org/W2269733076","https://openalex.org/W2558245705","https://openalex.org/W2287642281","https://openalex.org/W562345378","https://openalex.org/W3186615507"],"abstract_inverted_index":{"This":[0,130],"study":[1,123,162,224,242,261],"was":[2,53,187,225,313],"commissioned":[3,39],"by":[4,25,71],"Finnish":[5,32,183,280],"Food":[6],"Oy,":[7],"in":[8,30,98,157,171,176,182,270,284,329,345],"order":[9,99,346],"to":[10,21,56,100,230,292,300,347],"research":[11],"the":[12,18,31,37,49,68,85,93,105,119,125,133,143,152,158,191,195,202,236,241,257,264,297,316,321,327,330,351],"functional":[13,86,265,317],"bottled":[14,87,108,266,318,331],"water":[15,88,267,319,332],"market,":[16,89,333],"for":[17,189,201,279,364],"company":[19,38,298],"wishes":[20],"enter":[22],"this":[23,122],"market":[24,51,69,196,268],"launching":[26],"a":[27,40,58,148,179,198,246,276,335,357,361],"new":[28],"brand":[29],"and":[33,103,111,114,139,173,185,197,217,238,245,273,305,339,367],"Swedish":[34],"markets.":[35],"Initially":[36],"business":[41],"plan":[42,302],"but":[43,286,360],"since":[44,288],"they":[45],"lacked":[46],"knowledge":[47],"about":[48],"target":[50,106],"it":[52],"decided":[54],"instead":[55],"craft":[57],"marketing":[59,338,358],"plan,":[60],"where":[61],"special":[62],"emphasis":[63],"would":[64,250],"be":[65,343],"put":[66],"on":[67,151,165,254],"itself,":[70],"analyzing":[72],"competitors,":[73],"key":[74],"players,":[75],"level":[76,154],"of":[77,118,121,127,135,155,240,256],"competition,":[78],"etc.":[79],"\\n":[80,160,222,259],"\\nThis":[81],"thesis":[82],"covered":[83],"only":[84,283,356],"however":[90,178],"elements":[91],"from":[92,168,209,227],"following":[94],"markets":[95],"were":[96,243],"used":[97,188],"better":[101,247],"situate":[102],"understand":[104],"market:":[107],"water,":[109],"health":[110],"wellness":[112],"beverages":[113],"fortified/functional":[115],"beverages.":[116],"One":[117],"limits":[120],"is":[124,269,310,320,324,354],"lack":[126],"financial":[128],"figures.":[129],"fact":[131],"limited":[132],"possibility":[134],"making":[136],"accurate":[137],"sales":[138],"profit":[140],"forecasts,":[141],"thus":[142,274],"figures":[144],"presented":[145],"are":[146,290],"just":[147],"suggestion":[149],"based":[150],"current":[153],"prices":[156],"market.":[159],"\\nThe":[161,223,260],"primarily":[163],"focused":[164],"data":[166],"gathered":[167],"secondary":[169],"sources":[170],"general":[172],"Euromonitor":[174],"International":[175],"particular,":[177],"field":[180],"observation":[181],"stores":[184],"supermarkets":[186],"establishing":[190],"price":[192],"range":[193],"within":[194],"preliminary":[199],"segmentation":[200,304],"commissioning":[203],"company.":[204],"The":[205],"main":[206],"literature":[207],"came":[208],"M.":[210,218],"Wood":[211],"Burk,":[212],"D.":[213],"Lynch,":[214],"P.":[215],"Kotler":[216],"Solomon":[219],"et":[220],"al.":[221],"carried-out":[226],"November":[228],"2010":[229],"May":[231],"2011.":[232],"Several":[233],"drawbacks":[234],"concerning":[235],"organization":[237],"contents":[239],"encountered":[244],"time":[248],"management":[249],"have":[251],"been":[252],"suitable":[253],"behalf":[255],"author.":[258],"concluded":[262],"that":[263,315,323,350],"full":[271],"expansion":[272],"represents":[275],"great":[277],"opportunity":[278],"Food,":[281],"not":[282,355],"Scandinavia":[285],"glob-ally":[287],"consumers":[289,349],"turning":[291],"healthier":[293],"lifestyles":[294],"alternatives,":[295],"nonetheless":[296],"needs":[299],"carefully":[301],"its":[303],"act":[306],"accordingly":[307],"as":[308],"competition":[309],"fierce.":[311],"It":[312],"noted":[314],"category":[322],"currently":[325],"pushing":[326],"growth":[328],"however,":[334],"well":[336],"founded":[337],"promotional":[340],"strategy":[341],"will":[342],"paramount":[344],"convince":[348],"product":[352,363],"offered":[353],"gimmick":[359],"beneficial":[362],"both":[365],"body":[366],"mind.":[368]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2017-04-07T00:00:00"}
