{"id":"https://openalex.org/W2601608192","doi":"https://doi.org/10.1504/ijwbc.2017.084417","title":"The Pok\u00e9monisation of the first moment of truth","display_name":"The Pok\u00e9monisation of the first moment of truth","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2601608192","doi":"https://doi.org/10.1504/ijwbc.2017.084417","mag":"2601608192"},"language":"en","primary_location":{"id":"doi:10.1504/ijwbc.2017.084417","doi":"https://doi.org/10.1504/ijwbc.2017.084417","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijwbc.2017.084417","pdf_url":null,"source":{"id":"https://openalex.org/S179721971","display_name":"International Journal of Web Based Communities","issn_l":"1477-8394","issn":["1477-8394","1741-8216"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Based Communities","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004289260","display_name":"Zahy Bashir Ramadan","orcid":"https://orcid.org/0000-0001-8368-3617","observed_orcids":["https://orcid.org/0000-0001-8368-3617"]},"institutions":[{"id":"https://openalex.org/I56306041","display_name":"Lebanese American University","ror":"https://ror.org/00hqkan37","country_code":"LB","type":"education","lineage":["https://openalex.org/I56306041"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Zahy B. Ramadan","raw_affiliation_strings":["Lebanese American University, P.O. Box 13-5053, Chouran, Beirut 1102-2801, Lebanon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lebanese American University, P.O. Box 13-5053, Chouran, Beirut 1102-2801, Lebanon","institution_ids":["https://openalex.org/I56306041"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051934495","display_name":"Maya F. Farah","orcid":"https://orcid.org/0000-0002-6251-4096","observed_orcids":["https://orcid.org/0000-0002-6251-4096"]},"institutions":[{"id":"https://openalex.org/I56306041","display_name":"Lebanese American University","ror":"https://ror.org/00hqkan37","country_code":"LB","type":"education","lineage":["https://openalex.org/I56306041"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Maya F. Farah","raw_affiliation_strings":["Lebanese American University, P.O. Box 13-5053, Chouran, Beirut 1102-2801, Lebanon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lebanese American University, P.O. Box 13-5053, Chouran, Beirut 1102-2801, Lebanon","institution_ids":["https://openalex.org/I56306041"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I56306041"],"apc_list":null,"apc_paid":null,"fwci":2.9679,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.92374295,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"13","issue":"2","first_page":"262","last_page":"262"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7035999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7035999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.07320000231266022,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.06419999897480011,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pokemon-go","display_name":"Pok\u00e9mon Go","score":0.9649999737739563},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"augmented reality","score":0.8009999990463257},{"id":"https://openalex.org/keywords/gamification","display_name":"gamification","score":0.8330000042915344},{"id":"https://openalex.org/keywords/retail-trade","display_name":"retail trade","score":0.7960000038146973},{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":0.6420000195503235},{"id":"https://openalex.org/keywords/commodification","display_name":"commodification","score":0.6240000128746033},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.46399998664855957},{"id":"https://openalex.org/keywords/mobile-games","display_name":"mobile games","score":0.3019999861717224}],"concepts":[{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.7810683250427246},{"id":"https://openalex.org/C2777855551","wikidata":"https://www.wikidata.org/wiki/Q12310021","display_name":"Subject (documents)","level":2,"score":0.5932979583740234},{"id":"https://openalex.org/C179254644","wikidata":"https://www.wikidata.org/wiki/Q13222844","display_name":"Moment (physics)","level":2,"score":0.529576301574707},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.49993062019348145},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.44772204756736755},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.44411855936050415},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3810749351978302},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3574807643890381},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35369566082954407},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34539008140563965},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3345189690589905},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2889265716075897},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.14056351780891418},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10464733839035034},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.09708714485168457},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.06600990891456604},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C74650414","wikidata":"https://www.wikidata.org/wiki/Q11397","display_name":"Classical mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijwbc.2017.084417","doi":"https://doi.org/10.1504/ijwbc.2017.084417","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijwbc.2017.084417","pdf_url":null,"source":{"id":"https://openalex.org/S179721971","display_name":"International Journal of Web Based Communities","issn_l":"1477-8394","issn":["1477-8394","1741-8216"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Based Communities","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W83441736","https://openalex.org/W1488089342","https://openalex.org/W1488307717","https://openalex.org/W1549087351","https://openalex.org/W1584883541","https://openalex.org/W1953953490","https://openalex.org/W1965839560","https://openalex.org/W1973634074","https://openalex.org/W1978515875","https://openalex.org/W1979249398","https://openalex.org/W1980432277","https://openalex.org/W1996558793","https://openalex.org/W1998576372","https://openalex.org/W2028885942","https://openalex.org/W2028936041","https://openalex.org/W2035102340","https://openalex.org/W2040148252","https://openalex.org/W2048963405","https://openalex.org/W2060256948","https://openalex.org/W2065882304","https://openalex.org/W2066921984","https://openalex.org/W2068605025","https://openalex.org/W2075023796","https://openalex.org/W2079266495","https://openalex.org/W2088857143","https://openalex.org/W2094694112","https://openalex.org/W2100190134","https://openalex.org/W2111294207","https://openalex.org/W2118493502","https://openalex.org/W2129461529","https://openalex.org/W2132946114","https://openalex.org/W2149003305","https://openalex.org/W2149142441","https://openalex.org/W2150411610","https://openalex.org/W2159289164","https://openalex.org/W2161870571","https://openalex.org/W2162174765","https://openalex.org/W2165582919","https://openalex.org/W2214985554","https://openalex.org/W2262159168","https://openalex.org/W2331858655","https://openalex.org/W2346377858","https://openalex.org/W2530600265","https://openalex.org/W2599075276","https://openalex.org/W3122498049","https://openalex.org/W3146248460","https://openalex.org/W3214601026","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W4246674811","https://openalex.org/W2803771813","https://openalex.org/W7047297828","https://openalex.org/W2508866178","https://openalex.org/W7062714648","https://openalex.org/W3154251049","https://openalex.org/W7215263518","https://openalex.org/W7113227653","https://openalex.org/W2897841014","https://openalex.org/W2532804296"],"abstract_inverted_index":{"The":[0],"gamification":[1,66],"of":[2,9,19,30,47,67,91,94,122,155],"retail,":[3],"helped":[4],"essentially":[5],"by":[6],"the":[7,17,25,31,44,60,64,84,87,92,107,115,131,138,152],"development":[8],"augmented":[10,34,68,95],"reality,":[11],"is":[12,38],"hailed":[13],"today":[14],"as":[15,146],"being":[16],"reverser":[18],"declining":[20],"retail":[21],"sales":[22],"trends.":[23],"With":[24],"rapid":[26],"expansion":[27],"and":[28,53,82,119],"adoption":[29],"Pok\u00e9mon":[32,147],"Go":[33,148],"reality":[35,69],"game,":[36],"there":[37],"a":[39,134],"dire":[40],"need":[41],"to":[42,63],"understand":[43],"true":[45],"implications":[46,90,141],"this":[48,73,80,112],"game":[49],"app":[50],"on":[51,59,79,86,98,137,151],"brands":[52],"retailers":[54],"alike.":[55],"Given":[56],"that":[57,142],"studies":[58],"risks":[61],"attributed":[62],"actual":[65],"are":[70],"still":[71],"scarce,":[72],"paper":[74],"establishes":[75],"an":[76,99],"early":[77],"understanding":[78,121],"subject":[81],"expands":[83],"discussion":[85],"potential":[88],"negative":[89,140],"commoditisation":[93],"reality.":[96],"Based":[97],"exploratory":[100],"qualitative":[101],"design":[102],"whereby":[103],"24":[104],"experts":[105],"in":[106],"marketing":[108],"field":[109],"were":[110],"interviewed,":[111],"study":[113,132],"develops":[114],"currently":[116],"narrow":[117],"theoretical":[118],"practical":[120],"how":[123],"these":[124],"apps":[125],"could":[126,149],"affect":[127],"retailers.":[128],"In":[129],"sum,":[130],"proposes":[133],"pioneering":[135],"direction":[136],"likely":[139],"gaming":[143],"platforms":[144],"such":[145],"have":[150],"first":[153],"moment":[154],"truth.":[156]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-04-07T00:00:00"}