{"id":"https://openalex.org/W2598691690","doi":"https://doi.org/10.22146/gamaijb.5408","title":"The Consumption Paradigm in Marketing","display_name":"The Consumption Paradigm in Marketing","publication_year":2003,"publication_date":"2003-08-12","ids":{"openalex":"https://openalex.org/W2598691690","doi":"https://doi.org/10.22146/gamaijb.5408","mag":"2598691690"},"language":"en","primary_location":{"id":"doi:10.22146/gamaijb.5408","doi":"https://doi.org/10.22146/gamaijb.5408","is_oa":true,"landing_page_url":"https://doi.org/10.22146/gamaijb.5408","pdf_url":"https://jurnal.ugm.ac.id/gamaijb/article/download/5408/4404","source":{"id":"https://openalex.org/S2765057965","display_name":"Gadjah Mada International Journal of Business","issn_l":"1411-1128","issn":["1411-1128","2338-7238"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["abdc-c","doaj","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310314959","host_organization_name":"Gadjah Mada University","host_organization_lineage":["https://openalex.org/P4310314959"],"host_organization_lineage_names":["Gadjah Mada University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gadjah Mada International Journal of Business","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.ugm.ac.id/gamaijb/article/download/5408/4404","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017680456","display_name":"Eka Ardianto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4400573250","display_name":"Universitas Prasetiya Mulya","ror":"https://ror.org/01wsc1g26","country_code":"ID","type":"education","lineage":["https://openalex.org/I4400573250"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Eka Ardianto","raw_affiliation_strings":["Prasetiya Mulya Graduate School of Management, Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prasetiya Mulya Graduate School of Management, Jakarta","institution_ids":["https://openalex.org/I4400573250"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5017680456"],"corresponding_institution_ids":["https://openalex.org/I4400573250"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"5","issue":"2","first_page":"189","last_page":"189"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.7523999810218811,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.7523999810218811,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.15489999949932098,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.04439999908208847,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumption","display_name":"consumption","score":0.43799999356269836},{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.8009999990463257},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.4740000069141388},{"id":"https://openalex.org/keywords/marketing-practice","display_name":"marketing practice","score":0.6970000267028809}],"concepts":[{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.7741489410400391},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7076746225357056},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6604966521263123},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4686535894870758},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.45675593614578247},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4317753314971924},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3233867883682251},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.278433233499527},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2554628252983093},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15450814366340637},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.07681968808174133},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.22146/gamaijb.5408","doi":"https://doi.org/10.22146/gamaijb.5408","is_oa":true,"landing_page_url":"https://doi.org/10.22146/gamaijb.5408","pdf_url":"https://jurnal.ugm.ac.id/gamaijb/article/download/5408/4404","source":{"id":"https://openalex.org/S2765057965","display_name":"Gadjah Mada International Journal of Business","issn_l":"1411-1128","issn":["1411-1128","2338-7238"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["abdc-c","doaj","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310314959","host_organization_name":"Gadjah Mada University","host_organization_lineage":["https://openalex.org/P4310314959"],"host_organization_lineage_names":["Gadjah Mada University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gadjah Mada International Journal of Business","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:30d829b523d644cca8ac47cc585f51e8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/30d829b523d644cca8ac47cc585f51e8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Gadjah Mada International Journal of Business, Vol 5, Iss 2, Pp 189-206 (2003)","raw_type":"article"},{"id":"pmh:oai:journal.ugm.ac.id:article/5408","doi":null,"is_oa":true,"landing_page_url":"https://journal.ugm.ac.id/gamaijb/article/view/5408","pdf_url":null,"source":{"id":"https://openalex.org/S4306400707","display_name":"Indonesian Journal of Biotechnology (Universitas Gadjah Mada)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165230279","host_organization_name":"Universitas Gadjah Mada","host_organization_lineage":["https://openalex.org/I165230279"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"1411-1128","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:jurnal.ugm.ac.id:article/5408","doi":null,"is_oa":true,"landing_page_url":"http://journal.ugm.ac.id/gamaijb/article/view/5408","pdf_url":null,"source":{"id":"https://openalex.org/S4306401517","display_name":"Jurnal Perlindungan Tanaman Indonesia (Universitas Gadjah Mada)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165230279","host_organization_name":"Universitas Gadjah Mada","host_organization_lineage":["https://openalex.org/I165230279"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Gadjah Mada International Journal of Business; Vol 5, No 2 (2003): May-August; 189-206","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:ugm.ac.id:inherent/8675","doi":null,"is_oa":false,"landing_page_url":"http://i-lib.ugm.ac.id/jurnal/detail.php?dataId=8675","pdf_url":null,"source":{"id":"https://openalex.org/S4377196601","display_name":"Gadjah Mada University Library (Gadjah Mada University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165230279","host_organization_name":"Universitas Gadjah Mada","host_organization_lineage":["https://openalex.org/I165230279"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:1566721356","doi":null,"is_oa":true,"landing_page_url":"http://i-lib.ugm.ac.id/jurnal/detail.php?dataId=8675","pdf_url":null,"source":{"id":"https://openalex.org/S2765057965","display_name":"Gadjah Mada International Journal of Business","issn_l":"1411-1128","issn":["1411-1128","2338-7238"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["abdc-c","doaj","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310314959","host_organization_name":"Gadjah Mada University","host_organization_lineage":["https://openalex.org/P4310314959"],"host_organization_lineage_names":["Gadjah Mada University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Gadjah Mada International Journal of Business","raw_type":null}],"best_oa_location":{"id":"doi:10.22146/gamaijb.5408","doi":"https://doi.org/10.22146/gamaijb.5408","is_oa":true,"landing_page_url":"https://doi.org/10.22146/gamaijb.5408","pdf_url":"https://jurnal.ugm.ac.id/gamaijb/article/download/5408/4404","source":{"id":"https://openalex.org/S2765057965","display_name":"Gadjah Mada International Journal of Business","issn_l":"1411-1128","issn":["1411-1128","2338-7238"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["abdc-c","doaj","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310314959","host_organization_name":"Gadjah Mada University","host_organization_lineage":["https://openalex.org/P4310314959"],"host_organization_lineage_names":["Gadjah Mada University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Gadjah Mada International Journal of Business","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2598691690.pdf"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1566721356","https://openalex.org/W4248871362","https://openalex.org/W2116152173","https://openalex.org/W2151534090","https://openalex.org/W2486884762","https://openalex.org/W2071861981","https://openalex.org/W3127134259","https://openalex.org/W2610231255","https://openalex.org/W6903720026","https://openalex.org/W2161625194"],"abstract_inverted_index":{"This":[0],"article":[1,34,47],"elaborates":[2],"consumption":[3,29,42,54],"paradigm":[4,55],"in":[5,56],"marketing.":[6],"In":[7,21,31,44],"background,":[8],"this":[9,23,33],"paper":[10],"reviews":[11],"different":[12],"perspectives":[13],"of":[14,52,64],"consumption:":[15],"economic":[16],"perspective":[17],"and":[18],"marketing":[19,50,65],"perspective.":[20],"ontology,":[22],"work":[24],"describes":[25,48],"various":[26],"issues":[27],"regarding":[28],"view.":[30],"epistemology,":[32],"demonstrates":[35],"how":[36],"marketers":[37],"especially":[38],"researches":[39],"explore":[40],"the":[41,46],"phenomena.":[43],"methodology,":[45],"experiential":[49],"\u2013one":[51],"applied":[53],"marketing,":[57],"which":[58],"could":[59],"be":[60],"an":[61],"alternative":[62],"choice":[63],"practices.":[66]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-04-07T00:00:00"}
