{"id":"https://openalex.org/W2596987945","doi":null,"title":"Strategie marketingowe w instytucjach kultury","display_name":"Strategie marketingowe w instytucjach kultury","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2596987945","mag":"2596987945"},"language":"pl","primary_location":{"id":"mag:2596987945","doi":null,"is_oa":false,"landing_page_url":"https://ruj.uj.edu.pl/xmlui/handle/item/27176","pdf_url":null,"source":{"id":"https://openalex.org/S4306535800","display_name":"Zeszyty Naukowe Towarzystwa Doktorant\u00f3w Uniwersytetu Jagiello\u0144skiego. Nauki Spo\u0142eczne","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Zeszyty Naukowe Towarzystwa Doktorant\u00f3w Uniwersytetu Jagiello\u0144skiego. Nauki Spo\u0142eczne","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048255225","display_name":"\u0141ukasz Krzysztof Wr\u00f3blewski","orcid":"https://orcid.org/0000-0002-4465-0107","observed_orcids":["https://orcid.org/0000-0002-4465-0107"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u0141ukasz Wr\u00f3blewski","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4465-0107","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5048255225"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.9308,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.97825309,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8695999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8695999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.050700001418590546,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.011900000274181366,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8090000152587891},{"id":"https://openalex.org/keywords/cultural-institutions","display_name":"cultural institutions","score":0.9919999837875366},{"id":"https://openalex.org/keywords/cultural-marketing","display_name":"cultural marketing","score":0.7260000109672546}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3101266920566559}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2596987945","doi":null,"is_oa":false,"landing_page_url":"https://ruj.uj.edu.pl/xmlui/handle/item/27176","pdf_url":null,"source":{"id":"https://openalex.org/S4306535800","display_name":"Zeszyty Naukowe Towarzystwa Doktorant\u00f3w Uniwersytetu Jagiello\u0144skiego. Nauki Spo\u0142eczne","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Zeszyty Naukowe Towarzystwa Doktorant\u00f3w Uniwersytetu Jagiello\u0144skiego. Nauki Spo\u0142eczne","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3010123317","https://openalex.org/W1985023153","https://openalex.org/W1468883597","https://openalex.org/W900111595","https://openalex.org/W7062265180","https://openalex.org/W7006266215","https://openalex.org/W7018797332","https://openalex.org/W7015368442","https://openalex.org/W7061509508","https://openalex.org/W900535476"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-03-23T00:00:00"}