{"id":"https://openalex.org/W2596280401","doi":null,"title":"The Marketing Management Experience","display_name":"The Marketing Management Experience","publication_year":2014,"publication_date":"2014-03-04","ids":{"openalex":"https://openalex.org/W2596280401","mag":"2596280401"},"language":"en","primary_location":{"id":"mag:2596280401","doi":null,"is_oa":false,"landing_page_url":"https://journals.tdl.org/absel/index.php/absel/article/view/910","pdf_url":null,"source":{"id":"https://openalex.org/S4306507857","display_name":"Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"John R. Dickinson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John R. Dickinson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":13.1389,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.98880597,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"27","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.008799999952316284,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12978","display_name":"Innovative Teaching Methodologies in Social Sciences","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/simulation-games","display_name":"simulation games","score":0.5609999895095825},{"id":"https://openalex.org/keywords/experiential-learning","display_name":"experiential learning","score":0.9010000228881836},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.6629999876022339},{"id":"https://openalex.org/keywords/design-for-usability","display_name":"user-friendly design","score":0.6850000023841858}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5794710516929626},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5202121138572693},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5013165473937988},{"id":"https://openalex.org/C61437842","wikidata":"https://www.wikidata.org/wiki/Q281291","display_name":"User Friendly","level":2,"score":0.49131813645362854},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3586127460002899},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.08418342471122742}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2596280401","doi":null,"is_oa":false,"landing_page_url":"https://journals.tdl.org/absel/index.php/absel/article/view/910","pdf_url":null,"source":{"id":"https://openalex.org/S4306507857","display_name":"Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2595206402","https://openalex.org/W7098443513","https://openalex.org/W2596800998","https://openalex.org/W2606557145","https://openalex.org/W2596390256","https://openalex.org/W2604864366","https://openalex.org/W7135581666","https://openalex.org/W2598868698","https://openalex.org/W2604428621","https://openalex.org/W2598996472"],"abstract_inverted_index":{"The":[0],"Marketing":[1],"Management":[2],"ExperienceTM":[3],"is":[4],"a":[5],"modern":[6],"marketing":[7],"management":[8],"simulation":[9],"game,":[10],"running":[11],"on":[12],"the":[13,22,27,31],"Windows":[14],"98":[15],"operating":[16],"system":[17],"platform.":[18],"This":[19],"paper":[20],"and":[21,33,36],"accompanying":[23],"demonstration":[24],"highlight":[25],"both":[26],"substantive":[28],"content":[29],"of":[30],"MME":[32],"its":[34],"learning-friendly":[35],"user-friendly":[37],"features.":[38]},"counts_by_year":[{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":6}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2017-03-23T00:00:00"}
