{"id":"https://openalex.org/W2593774597","doi":"https://doi.org/10.6007/ijarbss/v7-i1/2557","title":"Consumer Preferences for the Attributes of Sunflower Oil: An Exploratory Study with Conjoint Analysis","display_name":"Consumer Preferences for the Attributes of Sunflower Oil: An Exploratory Study with Conjoint Analysis","publication_year":2017,"publication_date":"2017-01-04","ids":{"openalex":"https://openalex.org/W2593774597","doi":"https://doi.org/10.6007/ijarbss/v7-i1/2557","mag":"2593774597"},"language":"en","primary_location":{"id":"doi:10.6007/ijarbss/v7-i1/2557","doi":"https://doi.org/10.6007/ijarbss/v7-i1/2557","is_oa":true,"landing_page_url":"https://doi.org/10.6007/ijarbss/v7-i1/2557","pdf_url":null,"source":{"id":"https://openalex.org/S4210209736","display_name":"International Journal of Academic Research in Business and Social Sciences","issn_l":"2222-6990","issn":["2222-6990","2308-3816"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":"https://openalex.org/P4322696514","host_organization_name":"Human Resource Management Academic Research Society","host_organization_lineage":["https://openalex.org/P4322696514"],"host_organization_lineage_names":["Human Resource Management Academic Research Society"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Academic Research in Business and Social Sciences","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W2593774597"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.6007/ijarbss/v7-i1/2557","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019000049","display_name":"\u0130smail Tamer Toklu","orcid":"https://orcid.org/0000-0001-7848-4867","observed_orcids":["https://orcid.org/0000-0001-7848-4867"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ismail Tamer Toklu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5019000049"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2411,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.55524739,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"7","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.3562000095844269,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.3562000095844269,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.21719999611377716,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1509000062942505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sunflower-oil","display_name":"sunflower oil","score":1.0},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.9620000123977661},{"id":"https://openalex.org/keywords/product-attributes","display_name":"product attributes","score":0.7059999704360962},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.7670000195503235},{"id":"https://openalex.org/keywords/organic-production","display_name":"organic production","score":0.8579999804496765},{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.902999997138977},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.6370000243186951},{"id":"https://openalex.org/keywords/vegetable-oils","display_name":"vegetable oils","score":0.7200000286102295},{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.5090000033378601},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"product differentiation","score":0.5830000042915344},{"id":"https://openalex.org/keywords/turkish-consumers","display_name":"Turkish consumers","score":0.49000000953674316}],"concepts":[{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6269990801811218},{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.6225749254226685},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.6164432764053345},{"id":"https://openalex.org/C2780556605","wikidata":"https://www.wikidata.org/wiki/Q94787","display_name":"Sunflower oil","level":2,"score":0.5964969396591187},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5569601655006409},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5485140681266785},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5444120764732361},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5238257050514221},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.4893571734428406},{"id":"https://openalex.org/C2991848437","wikidata":"https://www.wikidata.org/wiki/Q165647","display_name":"Organic production","level":4,"score":0.4182770848274231},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.39504486322402954},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3354945778846741},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.28906118869781494},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.21462923288345337},{"id":"https://openalex.org/C118817206","wikidata":"https://www.wikidata.org/wiki/Q165647","display_name":"Organic farming","level":3,"score":0.14207512140274048},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.11822718381881714},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.10347411036491394},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.10239353775978088},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0759899914264679},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.6007/ijarbss/v7-i1/2557","doi":"https://doi.org/10.6007/ijarbss/v7-i1/2557","is_oa":true,"landing_page_url":"https://doi.org/10.6007/ijarbss/v7-i1/2557","pdf_url":null,"source":{"id":"https://openalex.org/S4210209736","display_name":"International Journal of Academic Research in Business and Social Sciences","issn_l":"2222-6990","issn":["2222-6990","2308-3816"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":"https://openalex.org/P4322696514","host_organization_name":"Human Resource Management Academic Research Society","host_organization_lineage":["https://openalex.org/P4322696514"],"host_organization_lineage_names":["Human Resource Management Academic Research Society"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Academic Research in Business and Social Sciences","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:hur:ijarbs:v:7:y:2017:i:1:p:39-60","doi":null,"is_oa":false,"landing_page_url":"http://hrmars.com/hrmars_papers/Consumer_Preferences_R1.pdf","pdf_url":"http://hrmars.com/hrmars_papers/Consumer_Preferences_R1.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.6007/ijarbss/v7-i1/2557","doi":"https://doi.org/10.6007/ijarbss/v7-i1/2557","is_oa":true,"landing_page_url":"https://doi.org/10.6007/ijarbss/v7-i1/2557","pdf_url":null,"source":{"id":"https://openalex.org/S4210209736","display_name":"International Journal of Academic Research in Business and Social Sciences","issn_l":"2222-6990","issn":["2222-6990","2308-3816"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":"https://openalex.org/P4322696514","host_organization_name":"Human Resource Management Academic Research Society","host_organization_lineage":["https://openalex.org/P4322696514"],"host_organization_lineage_names":["Human Resource Management Academic Research Society"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Academic Research in Business and Social Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.5666999816894531,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W248319538","https://openalex.org/W640680730","https://openalex.org/W1485232466","https://openalex.org/W1515836307","https://openalex.org/W1571053849","https://openalex.org/W1592080430","https://openalex.org/W1965598144","https://openalex.org/W1967112591","https://openalex.org/W1968467946","https://openalex.org/W1969007852","https://openalex.org/W1977630593","https://openalex.org/W1978720109","https://openalex.org/W1979249874","https://openalex.org/W1982966615","https://openalex.org/W1990529481","https://openalex.org/W1992144275","https://openalex.org/W1996344987","https://openalex.org/W1998095340","https://openalex.org/W2002521130","https://openalex.org/W2004484246","https://openalex.org/W2016527570","https://openalex.org/W2019819919","https://openalex.org/W2021393498","https://openalex.org/W2022247505","https://openalex.org/W2022294077","https://openalex.org/W2023008569","https://openalex.org/W2023474473","https://openalex.org/W2026357871","https://openalex.org/W2031842379","https://openalex.org/W2034144744","https://openalex.org/W2041164768","https://openalex.org/W2042776540","https://openalex.org/W2042797439","https://openalex.org/W2044760419","https://openalex.org/W2045381679","https://openalex.org/W2045965956","https://openalex.org/W2050216959","https://openalex.org/W2060287326","https://openalex.org/W2060333636","https://openalex.org/W2061695977","https://openalex.org/W2061783166","https://openalex.org/W2069759660","https://openalex.org/W2071562692","https://openalex.org/W2073553280","https://openalex.org/W2078666525","https://openalex.org/W2085321272","https://openalex.org/W2085868644","https://openalex.org/W2086479955","https://openalex.org/W2119022535","https://openalex.org/W2123276132","https://openalex.org/W2126805079","https://openalex.org/W2126966202","https://openalex.org/W2131052315","https://openalex.org/W2135874135","https://openalex.org/W2140516901","https://openalex.org/W2174122102","https://openalex.org/W2185719278","https://openalex.org/W2317216277","https://openalex.org/W2330643193","https://openalex.org/W2407252892","https://openalex.org/W2591212272","https://openalex.org/W3015634246"],"related_works":["https://openalex.org/W2036343484","https://openalex.org/W4412919173","https://openalex.org/W3213837774","https://openalex.org/W2742109602","https://openalex.org/W2599205968","https://openalex.org/W2133026446","https://openalex.org/W7099785601","https://openalex.org/W4205368915","https://openalex.org/W2135761343"],"abstract_inverted_index":{"Sunflower":[0],"oil":[1,8,28,132],"is":[2,18,128,145],"the":[3,21,44,126,157,160],"most":[4],"preferred":[5],"liquid":[6],"vegetable":[7],"by":[9,95],"consumers":[10,87],"in":[11,133,159,163],"Turkey.":[12],"The":[13,77,98],"purpose":[14],"of":[15,23,35,67,101,115,135,151],"this":[16],"study":[17,144],"to":[19,82,147,153,156],"reveal":[20],"order":[22,100],"important":[24],"attributes,":[25],"affecting":[26],"sunflower":[27,131],"preference,":[29],"namely":[30],"brand,":[31,53],"production":[32,59,121],"method,":[33,60],"country":[34,66],"origin":[36,68],"and":[37,49,55,62,69,105,122],"price.":[38],"Different":[39],"levels":[40,51,57,64,73,107],"were":[41,93],"defined":[42],"for":[43,52,58,65,74,117],"attributes":[45,104],"such":[46],"as":[47,110],"manufacturer":[48,123],"cooperative":[50],"organic":[54,120],"conventional":[56],"domestic":[61,112],"foreign":[63],"?21,":[70],"?26,":[71],"?32":[72],"price":[75,114],"attribute.":[76],"data":[78],"obtained":[79],"from":[80],"face":[81,83],"interview":[84],"with":[85],"211":[86],"selected":[88],"through":[89],"convenience":[90],"sampling":[91],"method":[92],"evaluated":[94],"conjoint":[96],"analysis.":[97],"preference":[99],"these":[102],"four":[103],"their":[106],"are":[108],"listed":[109],"follows:":[111],"origin,":[113],"?21":[116],"5":[118],"litre,":[119],"brand.":[124],"Although":[125],"topic":[127],"very":[129],"important,":[130],"term":[134],"marketing":[136],"concept":[137],"has":[138],"not":[139],"been":[140],"studied":[141],"sufficiently.":[142],"This":[143],"expected":[146],"present":[148],"a":[149],"point":[150],"view":[152],"differentiate":[154],"products":[155],"players":[158],"sector":[161],"living":[162],"an":[164],"intense":[165],"competition.":[166]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2017-03-16T00:00:00"}
