{"id":"https://openalex.org/W2593710079","doi":"https://doi.org/10.12737/2543","title":"The Results of a Marketing and Belles-and-Design Analysis of Outer Maternity Wear","display_name":"The Results of a Marketing and Belles-and-Design Analysis of Outer Maternity Wear","publication_year":2014,"publication_date":"2014-01-20","ids":{"openalex":"https://openalex.org/W2593710079","doi":"https://doi.org/10.12737/2543","mag":"2593710079"},"language":"en","primary_location":{"id":"doi:10.12737/2543","doi":"https://doi.org/10.12737/2543","is_oa":false,"landing_page_url":"https://doi.org/10.12737/2543","pdf_url":null,"source":{"id":"https://openalex.org/S4306540188","display_name":"\u0421\u0435\u0440\u0432\u0438\u0441 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0437\u0430 \u0440\u0443\u0431\u0435\u0436\u043e\u043c","issn_l":"1995-042X","issn":["1995-042X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Services in Russia and abroad","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013961673","display_name":"\u041d\u0430\u0442\u0430\u043b\u044c\u044f \u041a\u0440\u044e\u043a\u043e\u0432\u0430","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u041d\u0430\u0442\u0430\u043b\u044c\u044f \u041a\u0440\u044e\u043a\u043e\u0432\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Natalya Kryukova","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Natalya Kryukova","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014738018","display_name":"\u041b\u0435\u0432\u0446\u043e\u0432\u0430 \u041d\u0430\u0442\u0430\u043b\u044c\u044f \u0411\u043e\u0440\u0438\u0441\u043e\u0432\u043d\u0430","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u041d\u0430\u0442\u0430\u043b\u044c\u044f \u041b\u0435\u0432\u0446\u043e\u0432\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5007656057","display_name":"Natalya Levtsova","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Natalya Levtsova","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.59268728,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"1","first_page":"4","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.6000999808311462,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.6000999808311462,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.2533999979496002,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.03869999945163727,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/maternity-wear","display_name":"maternity wear","score":0.9670000076293945},{"id":"https://openalex.org/keywords/outerwear","display_name":"outerwear","score":0.8889999985694885},{"id":"https://openalex.org/keywords/step-analysis","display_name":"STEP analysis","score":0.6309999823570251}],"concepts":[{"id":"https://openalex.org/C204036174","wikidata":"https://www.wikidata.org/wiki/Q909380","display_name":"Stock (firearms)","level":2,"score":0.5889646410942078},{"id":"https://openalex.org/C151637689","wikidata":"https://www.wikidata.org/wiki/Q5318064","display_name":"Dwell time","level":2,"score":0.5073804259300232},{"id":"https://openalex.org/C2780299701","wikidata":"https://www.wikidata.org/wiki/Q475000","display_name":"Stock market","level":3,"score":0.41703009605407715},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37418442964553833},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3636157512664795},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29680153727531433},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.24447855353355408},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22138866782188416},{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.1910364329814911},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.16096234321594238},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.07331210374832153},{"id":"https://openalex.org/C70410870","wikidata":"https://www.wikidata.org/wiki/Q199906","display_name":"Clinical psychology","level":1,"score":0.0},{"id":"https://openalex.org/C2780762169","wikidata":"https://www.wikidata.org/wiki/Q5905368","display_name":"Horse","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.12737/2543","doi":"https://doi.org/10.12737/2543","is_oa":false,"landing_page_url":"https://doi.org/10.12737/2543","pdf_url":null,"source":{"id":"https://openalex.org/S4306540188","display_name":"\u0421\u0435\u0440\u0432\u0438\u0441 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0437\u0430 \u0440\u0443\u0431\u0435\u0436\u043e\u043c","issn_l":"1995-042X","issn":["1995-042X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Services in Russia and abroad","raw_type":"journal-article"},{"id":"mag:2498550109","doi":null,"is_oa":false,"landing_page_url":"https://cyberleninka.ru/article/n/rezultaty-marketingovogo-i-hudozhestvenno-konstruktivnogo-analiza-verhney-odezhdy-dlya-beremennyh-zhenschin/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306540188","display_name":"\u0421\u0435\u0440\u0432\u0438\u0441 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0437\u0430 \u0440\u0443\u0431\u0435\u0436\u043e\u043c","issn_l":"1995-042X","issn":["1995-042X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0421\u0435\u0440\u0432\u0438\u0441 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0437\u0430 \u0440\u0443\u0431\u0435\u0436\u043e\u043c","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2498550109","https://openalex.org/W3148188456","https://openalex.org/W1986124997","https://openalex.org/W2749147268","https://openalex.org/W3095677436","https://openalex.org/W2492282295","https://openalex.org/W2776756197","https://openalex.org/W7207529380","https://openalex.org/W3156719770","https://openalex.org/W2254456876"],"abstract_inverted_index":{"The":[0,32],"article":[1],"presents":[2],"the":[3,9,15,21,25,36,39,46,49],"results":[4,37],"of":[5,8,28,38,48],"a":[6],"STEP-analysis":[7],"Russian":[10],"maternity":[11,30,53],"wear":[12],"market,":[13],"outlines":[14],"target":[16],"audience":[17],"characteristics,":[18],"and":[19],"provides":[20],"data":[22],"obtained":[23],"through":[24],"belles-and-design":[26],"analysis":[27],"outer":[29],"wear.":[31],"authors":[33],"dwell":[34],"on":[35],"empirical":[40],"research":[41],"carried":[42],"out":[43],"to":[44],"substantiate":[45],"priority":[47],"loose-fitting":[50],"design":[51],"in":[52],"overcoat":[54],"stock.":[55]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-03-16T00:00:00"}