{"id":"https://openalex.org/W2591636627","doi":"https://doi.org/10.1080/15228916.2017.1278669","title":"Positioning Strategies of Retail Firms in Ghana","display_name":"Positioning Strategies of Retail Firms in Ghana","publication_year":2017,"publication_date":"2017-03-06","ids":{"openalex":"https://openalex.org/W2591636627","doi":"https://doi.org/10.1080/15228916.2017.1278669","mag":"2591636627"},"language":"en","primary_location":{"id":"doi:10.1080/15228916.2017.1278669","doi":"https://doi.org/10.1080/15228916.2017.1278669","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15228916.2017.1278669","pdf_url":null,"source":{"id":"https://openalex.org/S114724389","display_name":"Journal of African Business","issn_l":"1522-8916","issn":["1522-8916","1522-9076"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of African Business","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022220547","display_name":"Faustin Apeletey Adokou","orcid":"https://orcid.org/0000-0003-0883-6489","observed_orcids":["https://orcid.org/0000-0003-0883-6489"]},"institutions":[{"id":"https://openalex.org/I2803198","display_name":"Ho Technical University","ror":"https://ror.org/00j7bab93","country_code":"GH","type":"education","lineage":["https://openalex.org/I2803198"]}],"countries":["GH"],"is_corresponding":true,"raw_author_name":"Faustin Apeletey Adokou","raw_affiliation_strings":["Department of Marketing, Ho Technical University, Ho, Ghana"],"raw_orcid":"https://orcid.org/0000-0003-0883-6489","affiliations":[{"raw_affiliation_string":"Department of Marketing, Ho Technical University, Ho, Ghana","institution_ids":["https://openalex.org/I2803198"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075428589","display_name":"Eric Kyereh-Diabour","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210120882","display_name":"Ghana Christian University College","ror":"https://ror.org/02rbr5948","country_code":"GH","type":"education","lineage":["https://openalex.org/I4210120882"]},{"id":"https://openalex.org/I4210157515","display_name":"Ghana Meteorological Agency","ror":"https://ror.org/05m0qr140","country_code":"GH","type":"government","lineage":["https://openalex.org/I4210157515"]},{"id":"https://openalex.org/I4387155091","display_name":"Ghana Standards Authority","ror":"https://ror.org/0084fbz83","country_code":"GH","type":"government","lineage":["https://openalex.org/I4387155091"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Eric Kyere-Diabour","raw_affiliation_strings":["National Investment Bank (NIB), Accra, Ghana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Investment Bank (NIB), Accra, Ghana","institution_ids":["https://openalex.org/I4210120882","https://openalex.org/I4210157515","https://openalex.org/I4387155091"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5022220547"],"corresponding_institution_ids":["https://openalex.org/I2803198"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"18","issue":"2","first_page":"221","last_page":"237"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7289999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7289999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.21240000426769257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03370000049471855,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/retail-companies","display_name":"retail companies","score":0.8479999899864197},{"id":"https://openalex.org/keywords/service-orientation","display_name":"service orientation","score":0.6179999709129333},{"id":"https://openalex.org/keywords/value-for-money","display_name":"value for money","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-names","display_name":"brand names","score":0.9319999814033508},{"id":"https://openalex.org/keywords/reliability","display_name":"reliability","score":0.5230000019073486},{"id":"https://openalex.org/keywords/selectivity","display_name":"selectivity","score":0.5879999995231628},{"id":"https://openalex.org/keywords/attractiveness","display_name":"attractiveness","score":0.5490000247955322}],"concepts":[{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.7468929290771484},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7311652302742004},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6901066899299622},{"id":"https://openalex.org/C2992968740","wikidata":"https://www.wikidata.org/wiki/Q868257","display_name":"Value for money","level":2,"score":0.5450047850608826},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.5035545229911804},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.45146772265434265},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4235348701477051},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4201009273529053},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18367183208465576},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C100001284","wikidata":"https://www.wikidata.org/wiki/Q2248246","display_name":"Public economics","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/15228916.2017.1278669","doi":"https://doi.org/10.1080/15228916.2017.1278669","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15228916.2017.1278669","pdf_url":null,"source":{"id":"https://openalex.org/S114724389","display_name":"Journal of African Business","issn_l":"1522-8916","issn":["1522-8916","1522-9076"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of African Business","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:wjabxx:v:18:y:2017:i:2:p:221-237","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/15228916.2017.1278669","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W132649341","https://openalex.org/W176795401","https://openalex.org/W584758146","https://openalex.org/W596240304","https://openalex.org/W1004584821","https://openalex.org/W1503159956","https://openalex.org/W1562891728","https://openalex.org/W1570640121","https://openalex.org/W1963989982","https://openalex.org/W1966979902","https://openalex.org/W1973899060","https://openalex.org/W1974941932","https://openalex.org/W1980588948","https://openalex.org/W1981242782","https://openalex.org/W1982049822","https://openalex.org/W1984241184","https://openalex.org/W2015622833","https://openalex.org/W2031657061","https://openalex.org/W2032018061","https://openalex.org/W2034011606","https://openalex.org/W2037955071","https://openalex.org/W2048360697","https://openalex.org/W2055774525","https://openalex.org/W2070895696","https://openalex.org/W2086352738","https://openalex.org/W2086923445","https://openalex.org/W2087614666","https://openalex.org/W2097985573","https://openalex.org/W2106960936","https://openalex.org/W2110120778","https://openalex.org/W2111578026","https://openalex.org/W2154134996","https://openalex.org/W2160311551","https://openalex.org/W2316180794","https://openalex.org/W2318347494","https://openalex.org/W2334626268","https://openalex.org/W2483425664","https://openalex.org/W2484003327","https://openalex.org/W2617827929","https://openalex.org/W2619961748","https://openalex.org/W2754200699","https://openalex.org/W3033920315","https://openalex.org/W4243967519","https://openalex.org/W4253536347","https://openalex.org/W4300471567","https://openalex.org/W4383905198","https://openalex.org/W4400997369"],"related_works":["https://openalex.org/W2495007803","https://openalex.org/W1981242782","https://openalex.org/W2604689757","https://openalex.org/W2774877410","https://openalex.org/W2782072518","https://openalex.org/W2979598385","https://openalex.org/W1966979902","https://openalex.org/W2070895696","https://openalex.org/W2077817266","https://openalex.org/W1607190860"],"abstract_inverted_index":{"This":[0],"paper":[1],"assesses":[2],"how":[3],"retail":[4,33],"firms":[5,30],"in":[6,31],"Ghana":[7],"pursue":[8],"positioning":[9,27,45,80],"activities.":[10],"Overt":[11],"observations,":[12],"face-to-face":[13],"interviews":[14],"with":[15],"staff,":[16],"managers":[17],"and":[18,40,70],"mall":[19],"intercept":[20],"methods":[21],"provide":[22],"an":[23,37],"insight":[24],"into":[25],"the":[26,32,49,55,67],"strategies":[28,46,57,81],"of":[29,44,66,78],"sector.":[34],"We":[35],"adopt":[36],"empirically":[38],"based":[39],"generic":[41],"consumer-derived":[42],"typology":[43],"to":[47,85],"obtain":[48],"results.":[50],"The":[51,73],"findings":[52],"revealed":[53],"that":[54],"dominant":[56],"are":[58],"\u201cservice,\u201d":[59],"\u201cvalue":[60],"for":[61],"money,\u201d":[62],"\u201cattractiveness,\u201d":[63],"\u201creliability,\u201d":[64],"\u201ctop":[65],"range,\u201d":[68],"selectivity,":[69],"\u201cbrand":[71],"name.\u201d":[72],"emphasis":[74],"placed":[75],"on":[76],"each":[77],"these":[79],"varies":[82],"from":[83],"firm":[84],"firm.":[86]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2017-03-16T00:00:00"}