{"id":"https://openalex.org/W2588023472","doi":"https://doi.org/10.18276/sip.2016.43/2-30","title":"Digital purchaser and effective marketing activities. Selected aspects","display_name":"Digital purchaser and effective marketing activities. Selected aspects","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2588023472","doi":"https://doi.org/10.18276/sip.2016.43/2-30","mag":"2588023472"},"language":"en","primary_location":{"id":"doi:10.18276/sip.2016.43/2-30","doi":"https://doi.org/10.18276/sip.2016.43/2-30","is_oa":true,"landing_page_url":"https://doi.org/10.18276/sip.2016.43/2-30","pdf_url":"https://wnus.usz.edu.pl/sip/file/article/view/1963.pdf","source":{"id":"https://openalex.org/S4210227780","display_name":"Studia i Prace WNEiZ","issn_l":"2080-4881","issn":["2080-4881","2300-4096"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studia i Prace WNEiZ","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://wnus.usz.edu.pl/sip/file/article/view/1963.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014298124","display_name":"Beata Tarczyd\u0142o","orcid":"https://orcid.org/0000-0003-1249-9972","observed_orcids":["https://orcid.org/0000-0003-1249-9972"]},"institutions":[{"id":"https://openalex.org/I686019","display_name":"AGH University of Krakow","ror":"https://ror.org/00bas1c41","country_code":"PL","type":"education","lineage":["https://openalex.org/I686019"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Beata Tarczyd\u0142o","raw_affiliation_strings":["AGH Akademia G\u00f3rniczo-Hutnicza"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"AGH Akademia G\u00f3rniczo-Hutnicza","institution_ids":["https://openalex.org/I686019"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5014298124"],"corresponding_institution_ids":["https://openalex.org/I686019"],"apc_list":null,"apc_paid":null,"fwci":0.953,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.86988803,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"43","issue":null,"first_page":"317","last_page":"326"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8184000253677368,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8184000253677368,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.12309999763965607,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03460000082850456,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-consumers","display_name":"digital consumers","score":0.8370000123977661},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8450000286102295},{"id":"https://openalex.org/keywords/purchasing-behavior","display_name":"purchasing behavior","score":0.6549999713897705},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.4359999895095825},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.8460000157356262},{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.7639999985694885},{"id":"https://openalex.org/keywords/holistic-marketing","display_name":"holistic marketing","score":0.9089999794960022},{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.9639999866485596},{"id":"https://openalex.org/keywords/customer-expectations","display_name":"customer expectations","score":0.41999998688697815}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.4935497045516968},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4194612503051758},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.3679192066192627},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.33291906118392944},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2719765901565552},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.07229655981063843}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/sip.2016.43/2-30","doi":"https://doi.org/10.18276/sip.2016.43/2-30","is_oa":true,"landing_page_url":"https://doi.org/10.18276/sip.2016.43/2-30","pdf_url":"https://wnus.usz.edu.pl/sip/file/article/view/1963.pdf","source":{"id":"https://openalex.org/S4210227780","display_name":"Studia i Prace WNEiZ","issn_l":"2080-4881","issn":["2080-4881","2300-4096"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studia i Prace WNEiZ","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/sip.2016.43/2-30","doi":"https://doi.org/10.18276/sip.2016.43/2-30","is_oa":true,"landing_page_url":"https://doi.org/10.18276/sip.2016.43/2-30","pdf_url":"https://wnus.usz.edu.pl/sip/file/article/view/1963.pdf","source":{"id":"https://openalex.org/S4210227780","display_name":"Studia i Prace WNEiZ","issn_l":"2080-4881","issn":["2080-4881","2300-4096"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studia i Prace WNEiZ","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2588023472.pdf","grobid_xml":"https://content.openalex.org/works/W2588023472.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W1578528574","https://openalex.org/W2536258881","https://openalex.org/W2538073678","https://openalex.org/W2921417143","https://openalex.org/W4256513093","https://openalex.org/W6729027781","https://openalex.org/W6756144359"],"related_works":["https://openalex.org/W2342845081","https://openalex.org/W2739670872","https://openalex.org/W7215022052","https://openalex.org/W7124953642","https://openalex.org/W6963925744","https://openalex.org/W7014116396","https://openalex.org/W3184523535","https://openalex.org/W7215307125","https://openalex.org/W7135859119","https://openalex.org/W4408422023"],"abstract_inverted_index":{"Celem":[0],"opracowania":[1,39],"by\u0142o":[2],"podj\u0119cie":[3],"pr\u00f3by":[4],"wskazania":[5],"obecnych":[6],"kierunk\u00f3w":[7,48],"dzia\u0142a\u0144":[8,35,51],"marketingowych":[9],"dostosowanych":[10],"do":[11,75],"zachowa\u0144":[12],"nabywc\u00f3w":[13,77],"digitalnych.":[14,78],"Wychodz\u0105c":[15],"od":[16],"definicji":[17],"nabywcy":[18],"digitalnego,":[19],"om\u00f3wiono":[20],"jego":[21,30],"zachowania,":[22],"w":[23,27,53],"tym":[24,54],"zakupowe,":[25],"i":[26,63],"rezultacie":[28],"sporz\u0105dzono":[29],"profil":[31],"na":[32],"potrzeby":[33],"skutecznych":[34],"marketingowych.":[36],"Dla":[37],"potrzeb":[38],"przeprowadzono":[40],"badania":[41],"empiryczne,":[42],"a":[43],"uzyskane":[44],"wyniki":[45],"umo\u017cliwi\u0142y":[46],"wskazanie":[47],"po\u017c\u0105danych":[49],"obecnie":[50],"marketingowych,":[52],"m.in.":[55],"z":[56],"zakresu":[57],"marketingu":[58],"internetowego,":[59],"do\u015bwiadcze\u0144,":[60],"spo\u0142ecznego,":[61],"holistycznego":[62],"neuromarketingu.":[64],"W":[65],"opracowaniu":[66],"sformu\u0142owano":[67],"zalecenia":[68],"dla":[69],"przedsi\u0119biorc\u00f3w":[70],"zainteresowanych":[71],"dzia\u0142aniami":[72],"marketingowymi":[73],"dostosowanymi":[74],"oczekiwa\u0144":[76]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-09-12T09:15:50.089291","created_date":"2017-02-24T00:00:00"}
