{"id":"https://openalex.org/W2587860852","doi":null,"title":"Customer relationship management on facebook: The effect of direct appeals on engagement with online news","display_name":"Customer relationship management on facebook: The effect of direct appeals on engagement with online news","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2587860852","mag":"2587860852"},"language":"en","primary_location":{"id":"mag:2587860852","doi":null,"is_oa":false,"landing_page_url":"https://miami.pure.elsevier.com/en/publications/customer-relationship-management-on-facebook-the-effect-of-direct","pdf_url":null,"source":{"id":"https://openalex.org/S4306419962","display_name":"International Conference WWW/Internet","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference WWW/Internet","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025654540","display_name":"Jan Boehmer","orcid":"https://orcid.org/0000-0002-6452-1951","observed_orcids":["https://orcid.org/0000-0002-6452-1951"]},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jan Boehmer","raw_affiliation_strings":["\u2002Michigan State University"],"raw_orcid":"https://orcid.org/0000-0002-6452-1951","affiliations":[{"raw_affiliation_string":"\u2002Michigan State University","institution_ids":["https://openalex.org/I87216513"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025654540"],"corresponding_institution_ids":["https://openalex.org/I87216513"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"51","last_page":"58"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.9980000257492065},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9679999947547913},{"id":"https://openalex.org/keywords/direct-appeal","display_name":"direct appeal","score":0.9049999713897705},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8180000185966492},{"id":"https://openalex.org/keywords/user-engagement","display_name":"user engagement","score":0.4169999957084656}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.6569220423698425},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5096313953399658},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4640665650367737},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.434914767742157},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41932213306427},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.4161560535430908},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3708208501338959},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.26492127776145935},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.20984101295471191}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2587860852","doi":null,"is_oa":false,"landing_page_url":"https://miami.pure.elsevier.com/en/publications/customer-relationship-management-on-facebook-the-effect-of-direct","pdf_url":null,"source":{"id":"https://openalex.org/S4306419962","display_name":"International Conference WWW/Internet","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference WWW/Internet","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W1975915733","https://openalex.org/W1981034536","https://openalex.org/W2002803426","https://openalex.org/W2012897295","https://openalex.org/W2016814418","https://openalex.org/W2017222387","https://openalex.org/W2031794247","https://openalex.org/W2032365241","https://openalex.org/W2037710531","https://openalex.org/W2059918681","https://openalex.org/W2062617022","https://openalex.org/W2068163637","https://openalex.org/W2069688249","https://openalex.org/W2072226443","https://openalex.org/W2073264150","https://openalex.org/W2076111670","https://openalex.org/W2080057505","https://openalex.org/W2082368698","https://openalex.org/W2085123588","https://openalex.org/W2092889035","https://openalex.org/W2104719746","https://openalex.org/W2121542476","https://openalex.org/W2132652356","https://openalex.org/W2137247419","https://openalex.org/W2150180584","https://openalex.org/W2150605459","https://openalex.org/W2153674408","https://openalex.org/W2163762705","https://openalex.org/W3179324013","https://openalex.org/W3189151025"],"related_works":["https://openalex.org/W7036686398","https://openalex.org/W2318293396","https://openalex.org/W2600569535","https://openalex.org/W2607438074","https://openalex.org/W7145828212","https://openalex.org/W4407991736","https://openalex.org/W2911321211","https://openalex.org/W7208329664","https://openalex.org/W3013512981","https://openalex.org/W3199236230"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-02-24T00:00:00"}
