{"id":"https://openalex.org/W2587294229","doi":null,"title":"Interracial Advertising: A Comparative Analysis on YouTube Comments on a Controversial Interracial Commercial","display_name":"Interracial Advertising: A Comparative Analysis on YouTube Comments on a Controversial Interracial Commercial","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2587294229","mag":"2587294229"},"language":"en","primary_location":{"id":"pmh:oai:scholarworks.rit.edu:theses-10474","doi":null,"is_oa":true,"landing_page_url":"https://scholarworks.rit.edu/theses/9297","pdf_url":"https://scholarworks.rit.edu/theses/9297","source":{"id":"https://openalex.org/S4306402456","display_name":"RIT Scholar Works (Rochester Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I155173764","host_organization_name":"Rochester Institute of Technology","host_organization_lineage":["https://openalex.org/I155173764"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Theses","raw_type":"text"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholarworks.rit.edu/theses/9297","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045548737","display_name":"Jeannine Alsous","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jeannine Alsous","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5045548737"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.012199999764561653,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/youtube-comments","display_name":"YouTube comments","score":0.8640000224113464},{"id":"https://openalex.org/keywords/audience-reception","display_name":"audience reception","score":0.4909999966621399},{"id":"https://openalex.org/keywords/racial-stereotypes","display_name":"racial stereotypes","score":0.3840000033378601},{"id":"https://openalex.org/keywords/racism","display_name":"racism","score":0.5009999871253967},{"id":"https://openalex.org/keywords/hatred","display_name":"hatred","score":0.4519999921321869},{"id":"https://openalex.org/keywords/symbolic-interactionism","display_name":"symbolic interactionism","score":0.6909999847412109},{"id":"https://openalex.org/keywords/critical-race-theory","display_name":"critical race theory","score":0.9990000128746033},{"id":"https://openalex.org/keywords/value-co-creation","display_name":"value co-creation","score":0.9860000014305115},{"id":"https://openalex.org/keywords/interracial-families","display_name":"interracial families","score":0.4320000112056732}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6918752193450928},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4004887640476227},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2754269242286682},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21565306186676025}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:scholarworks.rit.edu:theses-10474","doi":null,"is_oa":true,"landing_page_url":"https://scholarworks.rit.edu/theses/9297","pdf_url":"https://scholarworks.rit.edu/theses/9297","source":{"id":"https://openalex.org/S4306402456","display_name":"RIT Scholar Works (Rochester Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I155173764","host_organization_name":"Rochester Institute of Technology","host_organization_lineage":["https://openalex.org/I155173764"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Theses","raw_type":"text"},{"id":"pmh:oai:repository.rit.edu:theses-10474","doi":null,"is_oa":false,"landing_page_url":"https://repository.rit.edu/theses/9297","pdf_url":null,"source":{"id":"https://openalex.org/S4306402456","display_name":"RIT Scholar Works (Rochester Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I155173764","host_organization_name":"Rochester Institute of Technology","host_organization_lineage":["https://openalex.org/I155173764"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Theses","raw_type":"text"},{"id":"mag:2587294229","doi":null,"is_oa":false,"landing_page_url":"https://scholarworks.rit.edu/cgi/viewcontent.cgi?article=10474&context=theses","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholarworks.rit.edu:theses-10474","doi":null,"is_oa":true,"landing_page_url":"https://scholarworks.rit.edu/theses/9297","pdf_url":"https://scholarworks.rit.edu/theses/9297","source":{"id":"https://openalex.org/S4306402456","display_name":"RIT Scholar Works (Rochester Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I155173764","host_organization_name":"Rochester Institute of Technology","host_organization_lineage":["https://openalex.org/I155173764"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Theses","raw_type":"text"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/10","score":0.4000000059604645,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2587294229.pdf","grobid_xml":"https://content.openalex.org/works/W2587294229.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W1946856403","https://openalex.org/W1970741390","https://openalex.org/W1994434576","https://openalex.org/W1998618053","https://openalex.org/W2002146422","https://openalex.org/W2025061889","https://openalex.org/W2029226243","https://openalex.org/W2058909967","https://openalex.org/W2069109089","https://openalex.org/W2087703491","https://openalex.org/W2096044147","https://openalex.org/W2098450328","https://openalex.org/W2108912568","https://openalex.org/W2317974638","https://openalex.org/W2415793862"],"related_works":["https://openalex.org/W7217080817","https://openalex.org/W2038311825","https://openalex.org/W2883862371","https://openalex.org/W2773119657","https://openalex.org/W2009502507","https://openalex.org/W2799925590","https://openalex.org/W2794447909","https://openalex.org/W2923701648","https://openalex.org/W4404512361","https://openalex.org/W3017441163"],"abstract_inverted_index":{"This":[0],"paper":[1],"examines":[2],"online":[3,12,43],"comments":[4,44,51,65,87,98,103,140,155,160,180],"to":[5,78,117,133],"an":[6,20],"interracial":[7,144],"family":[8],"portrayed":[9],"in":[10,104,121,138,161],"two":[11,191],"commercials":[13],"for":[14],"Cheerios.":[15],"The":[16,64,128],"study":[17],"focused":[18],"on":[19],"in-depth":[21],"review":[22],"of":[23,25,35,42,96,130,136,152,157,207],"literature":[24],"history,":[26],"symbolic":[27],"interaction":[28],"theory,":[29],"critical":[30],"race":[31],"theory":[32],"and":[33,45,59,80,84,156,169,181,187],"co-creation":[34],"value,":[36],"followed":[37],"by":[38,68],"comparative":[39,93],"content":[40,94],"analysis":[41,95],"intercoder":[46,108],"reliability":[47,109],"test.":[48],"Four-hundred":[49],"total":[50],"were":[52,66,148,171,189,211],"analyzed;":[53],"100":[54,60],"positive":[55,154,179],"from":[56,62,88],"each":[57],"commercial":[58],"negative":[61,159,198],"each.":[63,89],"chosen":[67],"a":[69,92],"filtering":[70],"method":[71],"the":[72,82,97,102,119,122,139,153,158,172,178,190,197,205],"social":[73],"media":[74],"site":[75],"YouTube":[76],"has":[77],"select":[79],"analyze":[81],"top":[83],"most":[85,173,192],"popular":[86],"After":[90],"collection,":[91],"was":[99,111,203],"conducted,":[100,204],"classifying":[101],"different":[105],"categories.":[106],"An":[107],"test":[110],"then":[112],"conducted":[113],"with":[114],"three":[115,209],"volunteers":[116],"categorize":[118],"comment":[120],"section":[123],"they":[124],"best":[125],"saw":[126],"fit.":[127],"importance":[129],"this":[131],"is":[132],"find":[134],"trends":[135],"similarities":[137],"posted":[141],"targeting":[142],"these":[143],"commercials.":[145],"Several":[146],"themes":[147,176,195],"common":[149],"among":[150,177,196],"all":[151,208],"both":[162,182],"videos.":[163],"Both":[164],"videos":[165,183],"concluded":[166,184],"that":[167,185],"Supportive":[168],"Defensive":[170],"commonly":[174,193],"selected":[175,194],"Racism":[186],"Hate":[188],"comments.":[199],"Surprisingly":[200],"after":[201],"research":[202],"answers":[206],"coders":[210],"very":[212],"similar.":[213]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-02-17T00:00:00"}