{"id":"https://openalex.org/W2587032908","doi":"https://doi.org/10.1080/15295036.2017.1286024","title":"Ancillary academia: video shorts and the production of university paratexts","display_name":"Ancillary academia: video shorts and the production of university paratexts","publication_year":2017,"publication_date":"2017-02-05","ids":{"openalex":"https://openalex.org/W2587032908","doi":"https://doi.org/10.1080/15295036.2017.1286024","mag":"2587032908"},"language":"en","primary_location":{"id":"doi:10.1080/15295036.2017.1286024","doi":"https://doi.org/10.1080/15295036.2017.1286024","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15295036.2017.1286024","pdf_url":null,"source":{"id":"https://openalex.org/S4318504","display_name":"Critical Studies in Media Communication","issn_l":"1479-5809","issn":["1479-5809","1529-5036"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Critical Studies in Media Communication","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://eprints.nottingham.ac.uk/40499/","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019488325","display_name":"Paul Grainge","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I142263535","display_name":"University of Nottingham","ror":"https://ror.org/01ee9ar58","country_code":"GB","type":"education","lineage":["https://openalex.org/I142263535"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Paul Grainge","raw_affiliation_strings":["Department of Culture, Film and Media, University of Nottingham, Nottingham, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Culture, Film and Media, University of Nottingham, Nottingham, UK","institution_ids":["https://openalex.org/I142263535"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5019488325"],"corresponding_institution_ids":["https://openalex.org/I142263535"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.01634955,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"34","issue":"2","first_page":"184","last_page":"192"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.8125,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.8125,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03739999979734421,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.03700000047683716,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/paratext","display_name":"paratext","score":0.8840000033378601},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.7910000085830688},{"id":"https://openalex.org/keywords/institutional-identity","display_name":"institutional identity","score":0.8970000147819519},{"id":"https://openalex.org/keywords/higher-education-promotion","display_name":"higher education promotion","score":0.5},{"id":"https://openalex.org/keywords/production-studies","display_name":"production studies","score":0.6349999904632568}],"concepts":[{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.7372294664382935},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.681477963924408},{"id":"https://openalex.org/C166142869","wikidata":"https://www.wikidata.org/wiki/Q60061622","display_name":"Video production","level":2,"score":0.6662397980690002},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5656298398971558},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5034303069114685},{"id":"https://openalex.org/C139569457","wikidata":"https://www.wikidata.org/wiki/Q1666223","display_name":"Intermediary","level":2,"score":0.4853150248527527},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4726380705833435},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.45517590641975403},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41104739904403687},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.40522050857543945},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39130350947380066},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.22866511344909668},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22253495454788208},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.17914986610412598},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.13483884930610657},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.128702312707901},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.09264364838600159},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.0755351185798645},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/15295036.2017.1286024","doi":"https://doi.org/10.1080/15295036.2017.1286024","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15295036.2017.1286024","pdf_url":null,"source":{"id":"https://openalex.org/S4318504","display_name":"Critical Studies in Media Communication","issn_l":"1479-5809","issn":["1479-5809","1529-5036"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Critical Studies in Media Communication","raw_type":"journal-article"},{"id":"pmh:oai:eprints.nottingham.ac.uk:40499","doi":null,"is_oa":true,"landing_page_url":"http://eprints.nottingham.ac.uk/40499/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402014","display_name":"Nottingham ePrints (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:nottingham-repository.worktribe.com:847636","doi":null,"is_oa":true,"landing_page_url":"https://nottingham-repository.worktribe.com/output/847636","pdf_url":null,"source":{"id":"https://openalex.org/S4306402483","display_name":"Repository@Nottingham (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"}],"best_oa_location":{"id":"pmh:oai:eprints.nottingham.ac.uk:40499","doi":null,"is_oa":true,"landing_page_url":"http://eprints.nottingham.ac.uk/40499/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402014","display_name":"Nottingham ePrints (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.4156000018119812}],"study_designs":[],"awards":[{"id":"https://openalex.org/G6838141691","display_name":"TV and Digital Promotion: Agile Strategies for a New Media Ecology","funder_award_id":"AH/J006475/1","funder_id":"https://openalex.org/F4320334609","funder_display_name":"Arts and Humanities Research Council"}],"funders":[{"id":"https://openalex.org/F4320320324","display_name":"University of Nottingham","ror":"https://ror.org/01ee9ar58"},{"id":"https://openalex.org/F4320334609","display_name":"Arts and Humanities Research Council","ror":"https://ror.org/0505m1554"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W19743949","https://openalex.org/W2153860701","https://openalex.org/W2158361195","https://openalex.org/W2619078767","https://openalex.org/W2889634789","https://openalex.org/W2897640518","https://openalex.org/W2906682068","https://openalex.org/W3185073591","https://openalex.org/W4255959053","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W4386934317","https://openalex.org/W7028091130","https://openalex.org/W6996409788","https://openalex.org/W3120291611","https://openalex.org/W2237759972","https://openalex.org/W4406278563","https://openalex.org/W4405821180","https://openalex.org/W7145375621","https://openalex.org/W7028215449","https://openalex.org/W4413202676"],"abstract_inverted_index":{"This":[0],"article":[1,46],"considers":[2],"the":[3,9,12,18,27,35,45,48,55,64,74],"production":[4,42],"of":[5,11,20,37,50,57,66],"media":[6],"paratexts":[7],"beyond":[8],"bounds":[10],"entertainment":[13],"industry.":[14],"Specifically,":[15],"it":[16],"examines":[17],"development":[19,56],"video":[21,31,58,71],"content":[22,59],"strategy":[23],"by":[24,53,60],"universities,":[25],"and":[26,63],"paratextual":[28,51],"function":[29],"that":[30],"shorts":[32],"serve":[33],"in":[34,69],"construction":[36],"institutional":[38],"identity.":[39],"Taking":[40],"a":[41],"studies":[43],"approach,":[44],"expands":[47],"scope":[49],"analysis":[52],"exploring":[54],"university":[61],"marketers,":[62],"role":[65],"promotional":[67],"intermediaries":[68],"selling":[70],"expertise":[72],"to":[73],"education":[75],"market.":[76]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2017-02-17T00:00:00"}
