{"id":"https://openalex.org/W2586819481","doi":null,"title":"the impact of a product-harm crisis on marketing effectiveness","display_name":"the impact of a product-harm crisis on marketing effectiveness","publication_year":2006,"publication_date":"2006-01-01","ids":{"openalex":"https://openalex.org/W2586819481","mag":"2586819481"},"language":"en","primary_location":{"id":"pmh:oai:tilburguniversity.edu:openaire_cris_publications/ba155da5-7c05-4ab2-9fa4-03e43b974ac5","doi":null,"is_oa":false,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/ba155da5-7c05-4ab2-9fa4-03e43b974ac5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401490","display_name":"Research portal (Tilburg University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I193700539","host_organization_name":"Tilburg University","host_organization_lineage":["https://openalex.org/I193700539"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"van Heerde, H J, Helsen, K & Dekimpe, M G 2007, 'The impact of a product-harm crisis on marketing effectiveness', Marketing Science, vol. 26, no. 2, pp. 230-245.","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051540027","display_name":"Harald J. van Heerde","orcid":"https://orcid.org/0000-0001-6767-7591","observed_orcids":["https://orcid.org/0000-0001-6767-7591"]},"institutions":[{"id":"https://openalex.org/I52179390","display_name":"University of Waikato","ror":"https://ror.org/013fsnh78","country_code":"NZ","type":"education","lineage":["https://openalex.org/I52179390"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Harald J. van Heerde","raw_affiliation_strings":["Waikato Management School, University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand"],"raw_orcid":"https://orcid.org/0000-0001-6767-7591","affiliations":[{"raw_affiliation_string":"Waikato Management School, University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand","institution_ids":["https://openalex.org/I52179390"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008690477","display_name":"Kristiaan Helsen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I200769079","display_name":"Hong Kong University of Science and Technology","ror":"https://ror.org/00q4vv597","country_code":"HK","type":"education","lineage":["https://openalex.org/I200769079"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Kristiaan Helsen","raw_affiliation_strings":["Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong;"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong;","institution_ids":["https://openalex.org/I200769079"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016154011","display_name":"Marnik G. Dekimpe","orcid":"https://orcid.org/0000-0001-5011-5269","observed_orcids":["https://orcid.org/0000-0001-5011-5269"]},"institutions":[{"id":"https://openalex.org/I193700539","display_name":"Tilburg University","ror":"https://ror.org/04b8v1s79","country_code":"NL","type":"education","lineage":["https://openalex.org/I193700539"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Marnik G. Dekimpe","raw_affiliation_strings":["Tilburg University, Waarandelaan 2 P.O. Box 90153, 5000 LE Tilburg, The Netherlands#TAB#"],"raw_orcid":"https://orcid.org/0000-0001-5011-5269","affiliations":[{"raw_affiliation_string":"Tilburg University, Waarandelaan 2 P.O. Box 90153, 5000 LE Tilburg, The Netherlands#TAB#","institution_ids":["https://openalex.org/I193700539"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.64443146,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8984000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8984000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.08799999952316284,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-harm-crisis","display_name":"product-harm crisis","score":0.9229999780654907},{"id":"https://openalex.org/keywords/marketing-effectiveness","display_name":"marketing effectiveness","score":0.8040000200271606},{"id":"https://openalex.org/keywords/sales-decline","display_name":"sales decline","score":0.44999998807907104},{"id":"https://openalex.org/keywords/brand-recovery","display_name":"brand recovery","score":0.6330000162124634},{"id":"https://openalex.org/keywords/crisis-management","display_name":"crisis management","score":0.4440000057220459}],"concepts":[{"id":"https://openalex.org/C2777363581","wikidata":"https://www.wikidata.org/wiki/Q15098235","display_name":"Harm","level":2,"score":0.810465931892395},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6462157964706421},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.628259539604187},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5719104409217834},{"id":"https://openalex.org/C2991860356","wikidata":"https://www.wikidata.org/wiki/Q126793","display_name":"Retail sales","level":2,"score":0.47868186235427856},{"id":"https://openalex.org/C12725497","wikidata":"https://www.wikidata.org/wiki/Q810247","display_name":"Baseline (sea)","level":2,"score":0.419152170419693},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.06519913673400879},{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111368507","wikidata":"https://www.wikidata.org/wiki/Q43518","display_name":"Oceanography","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:tilburguniversity.edu:openaire_cris_publications/ba155da5-7c05-4ab2-9fa4-03e43b974ac5","doi":null,"is_oa":false,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/ba155da5-7c05-4ab2-9fa4-03e43b974ac5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401490","display_name":"Research portal (Tilburg University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I193700539","host_organization_name":"Tilburg University","host_organization_lineage":["https://openalex.org/I193700539"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"van Heerde, H J, Helsen, K & Dekimpe, M G 2007, 'The impact of a product-harm crisis on marketing effectiveness', Marketing Science, vol. 26, no. 2, pp. 230-245.","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:uvt:oai:tilburguniversity.edu:publications/ba155da5-7c05-4ab2-9fa4-03e43b974ac5","doi":null,"is_oa":false,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/ba155da5-7c05-4ab2-9fa4-03e43b974ac5","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Science, 26(2), 230 - 245. INFORMS Inst.for Operations Res.and the Management Sciences","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2586819481","doi":null,"is_oa":false,"landing_page_url":"https://repository.ust.hk/ir/Record/1783.1-14578","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7030323068","https://openalex.org/W7095913834","https://openalex.org/W2004042010","https://openalex.org/W2735532137","https://openalex.org/W2110616260","https://openalex.org/W2356666473","https://openalex.org/W2071038278","https://openalex.org/W7097984729","https://openalex.org/W3124244214","https://openalex.org/W2903339216"],"abstract_inverted_index":{"Product-harm":[0],"crises":[1],"are":[2],"among":[3],"a":[4,13,19,39,62,82],"firm's":[5],"worst":[6],"nightmares.":[7],"A":[8],"firm":[9],"may":[10],"experience":[11],"(i)":[12],"loss":[14],"in":[15,61],"baseline":[16],"sales,":[17,95],"(ii)":[18],"reduced":[20],"own":[21],"effectiveness":[22],"for":[23],"its":[24,44],"marketing":[25],"instruments,":[26],"(iii)":[27],"an":[28,66],"increased":[29],"cross":[30,41],"sensitivity":[31],"to":[32,109,116],"rival":[33],"firms'":[34],"marketing-mix":[35,45],"activities,":[36],"and":[37,96],"(iv)":[38],"decreased":[40],"impact":[42],"of":[43,50,65,90],"instruments":[46],"on":[47,93,97,114],"the":[48,88,118],"sales":[49],"competing,":[51],"unaffected":[52],"brands.":[53],"We":[54,75],"find":[55],"that":[56,86],"this":[57,78,91],"quadruple":[58],"jeopardy":[59],"materialized":[60],"case":[63],"study":[64],"Australian":[67],"product-harm":[68],"crisis":[69,92],"faced":[70],"by":[71,80],"Kraft":[72],"peanut":[73],"butter.":[74],"arrive":[76],"at":[77],"conclusion":[79],"using":[81],"time-varying":[83],"error-correction":[84],"model":[85],"quantifies":[87],"consequences":[89],"base":[94],"own-and":[98],"cross-brand":[99],"short-and":[100],"long-term":[101],"effectiveness.":[102],"The":[103],"proposed":[104],"modeling":[105],"approach":[106],"allows":[107],"managers":[108],"make":[110],"more":[111],"informed":[112],"decisions":[113],"how":[115],"regain":[117],"brands'":[119],"pre-crisis":[120],"performance":[121],"levels.":[122]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-09-09T07:26:56.047234","created_date":"2017-02-17T00:00:00"}