{"id":"https://openalex.org/W25861902","doi":null,"title":"Analysis of market engagement activities - towards a scale development for start-up entrepreneurs","display_name":"Analysis of market engagement activities - towards a scale development for start-up entrepreneurs","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W25861902","mag":"25861902"},"language":"en","primary_location":{"id":"mag:25861902","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/65222/1/Kreimer_MA_MB.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086951514","display_name":"Theresa Kreimer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Theresa Kreimer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5086951514"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00350505,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8095999956130981,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8095999956130981,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.08160000294446945,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.06679999828338623,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-participation","display_name":"market participation","score":0.8960000276565552},{"id":"https://openalex.org/keywords/start-up-entrepreneurs","display_name":"start-up entrepreneurs","score":0.8090000152587891},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.921999990940094},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.7080000042915344},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.7609999775886536},{"id":"https://openalex.org/keywords/business-start-up-process","display_name":"business start-up process","score":0.6779999732971191}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.8056515455245972},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.7990415096282959},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6589130163192749},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5903117656707764},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5624091029167175},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.543642520904541},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.5205132365226746},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46836981177330017},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.46144384145736694},{"id":"https://openalex.org/C179036041","wikidata":"https://www.wikidata.org/wiki/Q1901028","display_name":"Market analysis","level":2,"score":0.4513132870197296},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.43186846375465393},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.355796754360199},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10825106501579285},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:25861902","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/65222/1/Kreimer_MA_MB.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W581863762","https://openalex.org/W622569525","https://openalex.org/W1494401605","https://openalex.org/W1553199121","https://openalex.org/W1573234480","https://openalex.org/W1583095154","https://openalex.org/W1631532608","https://openalex.org/W1967968613","https://openalex.org/W1985759029","https://openalex.org/W1990079969","https://openalex.org/W1991623719","https://openalex.org/W1996631301","https://openalex.org/W1998044667","https://openalex.org/W2010812063","https://openalex.org/W2012272023","https://openalex.org/W2022179688","https://openalex.org/W2029954751","https://openalex.org/W2035303902","https://openalex.org/W2040396579","https://openalex.org/W2041552174","https://openalex.org/W2056470525","https://openalex.org/W2060179528","https://openalex.org/W2061174313","https://openalex.org/W2063513444","https://openalex.org/W2063572746","https://openalex.org/W2068370738","https://openalex.org/W2068424042","https://openalex.org/W2073042971","https://openalex.org/W2073737521","https://openalex.org/W2080313827","https://openalex.org/W2081358848","https://openalex.org/W2087411274","https://openalex.org/W2089809227","https://openalex.org/W2098201245","https://openalex.org/W2102022690","https://openalex.org/W2123288881","https://openalex.org/W2132063760","https://openalex.org/W2146618193","https://openalex.org/W2149177327","https://openalex.org/W2156301897","https://openalex.org/W2158119258","https://openalex.org/W2506618771","https://openalex.org/W3121352983","https://openalex.org/W3122101448"],"related_works":["https://openalex.org/W4389090812","https://openalex.org/W3206986374","https://openalex.org/W3045501443","https://openalex.org/W2342753814","https://openalex.org/W2411626609","https://openalex.org/W2299345531","https://openalex.org/W4321782151","https://openalex.org/W7048763234","https://openalex.org/W386045013","https://openalex.org/W2118019685"],"abstract_inverted_index":{"This":[0],"paper":[1],"explores":[2],"the":[3,12,24,35,57,64,82,85],"role":[4],"of":[5,14,23,37,48,66],"market":[6,39,77],"engagement":[7,26,40],"activities":[8],"for":[9,42],"entrepreneurs":[10,53],"in":[11,34,63],"process":[13,65],"starting":[15,67],"a":[16,20,38],"business.":[17,69],"It":[18],"develops":[19],"theoretical":[21],"scheme":[22],"customer":[25,83],"concept":[27],"that":[28,52],"functions":[29],"as":[30,76],"an":[31],"initial":[32],"step":[33],"development":[36,87],"scale":[41],"start-up":[43],"entrepreneurs.":[44],"The":[45],"main":[46],"finding":[47],"this":[49],"research":[50],"is":[51,74],"are":[54],"concerned":[55],"with":[56],"market,":[58],"customers,":[59],"competitors":[60],"and":[61],"technologies":[62],"their":[68],"They":[70],"go":[71],"beyond":[72],"what":[73],"defined":[75],"orientation":[78],"by":[79],"actively":[80],"integrating":[81],"into":[84],"product":[86],"processes.":[88]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
