{"id":"https://openalex.org/W2585601737","doi":null,"title":"Advantages of Using Product Placement","display_name":"Advantages of Using Product Placement","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2585601737","mag":"2585601737"},"language":"en","primary_location":{"id":"pmh:oai:ir.nmu.org.ua:123456789/147290","doi":null,"is_oa":true,"landing_page_url":"http://ir.nmu.org.ua/handle/123456789/147290","pdf_url":"http://ir.nmu.org.ua/handle/123456789/147290","source":{"id":"https://openalex.org/S4306401619","display_name":"Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I64712228","host_organization_name":"Dnipro University of Technology","host_organization_lineage":["https://openalex.org/I64712228"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Other"},"volume":null,"type":"other","is_traditional":false,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://ir.nmu.org.ua/handle/123456789/147290","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022890278","display_name":"A. Milovidova","orcid":"https://orcid.org/0000-0002-6646-4508","observed_orcids":["https://orcid.org/0000-0002-6646-4508"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"A. Milovidova","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6646-4508","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076694267","display_name":"Kateryna Pilova","orcid":"https://orcid.org/0000-0002-8032-9353","observed_orcids":["https://orcid.org/0000-0002-8032-9353"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kateryna Pilova","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-8032-9353","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5090224589","display_name":"O.D. Shvets","orcid":"https://orcid.org/0000-0001-6126-4462","observed_orcids":["https://orcid.org/0000-0001-6126-4462"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"O.D. Shvets","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.031599998474121094,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.007000000216066837,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-placement","display_name":"product placement","score":0.9700000286102295},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5720000267028809}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5534986853599548},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5456992387771606},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.22283917665481567},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ir.nmu.org.ua:123456789/147290","doi":null,"is_oa":true,"landing_page_url":"http://ir.nmu.org.ua/handle/123456789/147290","pdf_url":"http://ir.nmu.org.ua/handle/123456789/147290","source":{"id":"https://openalex.org/S4306401619","display_name":"Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I64712228","host_organization_name":"Dnipro University of Technology","host_organization_lineage":["https://openalex.org/I64712228"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Other"},{"id":"mag:2585601737","doi":null,"is_oa":false,"landing_page_url":"http://ir.nmu.org.ua/handle/123456789/147290","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ir.nmu.org.ua:123456789/147290","doi":null,"is_oa":true,"landing_page_url":"http://ir.nmu.org.ua/handle/123456789/147290","pdf_url":"http://ir.nmu.org.ua/handle/123456789/147290","source":{"id":"https://openalex.org/S4306401619","display_name":"Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I64712228","host_organization_name":"Dnipro University of Technology","host_organization_lineage":["https://openalex.org/I64712228"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Other"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2585601737.pdf","grobid_xml":"https://content.openalex.org/works/W2585601737.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7041208136","https://openalex.org/W2584808424","https://openalex.org/W1867790629","https://openalex.org/W153315978","https://openalex.org/W7006110554"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-30T09:27:27.532063","created_date":"2017-02-10T00:00:00"}
