{"id":"https://openalex.org/W2584871966","doi":null,"title":"PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI","display_name":"PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI","publication_year":2016,"publication_date":"2016-08-11","ids":{"openalex":"https://openalex.org/W2584871966","mag":"2584871966"},"language":"id","primary_location":{"id":"mag:2584871966","doi":null,"is_oa":false,"landing_page_url":"http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/download/672/682","pdf_url":null,"source":{"id":"https://openalex.org/S4306516784","display_name":"Jurnal Ilmu dan Riset Manajemen (JIRM)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu dan Riset Manajemen (JIRM)","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006878716","display_name":"Rizky Suci Febriyanti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rizky Suci Febriyanti","raw_affiliation_strings":["Perpustakaan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Perpustakaan","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058334340","display_name":"Aniek Wahyuati","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Aniek Wahyuati","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5573,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.89674377,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"5","issue":"5","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.871999979019165},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7419999837875366},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7710000276565552}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7745369076728821},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7615197896957397},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7365710735321045},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6395751237869263},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.635562002658844},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.4753786623477936},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4415081739425659},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.41729605197906494},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.40555933117866516},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37652015686035156},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36908987164497375},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10393118858337402},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08846664428710938},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.05238062143325806},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2584871966","doi":null,"is_oa":false,"landing_page_url":"http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/download/672/682","pdf_url":null,"source":{"id":"https://openalex.org/S4306516784","display_name":"Jurnal Ilmu dan Riset Manajemen (JIRM)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu dan Riset Manajemen (JIRM)","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2766354036","https://openalex.org/W3128314954","https://openalex.org/W4408130809","https://openalex.org/W4410173901","https://openalex.org/W3127287501","https://openalex.org/W2795648887","https://openalex.org/W4394965209","https://openalex.org/W2419246732","https://openalex.org/W7219503232","https://openalex.org/W2318213359"],"abstract_inverted_index":{"The":[0,27,52,71,85,166],"purpose":[1],"of":[2,48,87,168,174,193,195],"this":[3,79],"research":[4,80],"is":[5,22,29,42,188],"to":[6,17,97,103,114,120,129,135,145,151,162,181,201],"find":[7],"out":[8],"celebrity":[9,92,176,196],"endorser":[10,93,125,177,197],"and":[11,63,100,117,132,139,148,159,178,198,212],"brand":[12,108,140,179,199],"image":[13,109,141,180,200],"has":[14,56,75,94,110,126,142,157],"an":[15],"influence":[16,102,119,134,150,161,175,194],"the":[18,45,82,88,104,121,136,152,163,169,172,182,191,202],"purchasing":[19,105,122,164,183,203],"decision":[20,106,184],"which":[21,41],"mediated":[23],"by":[24,59],"buying":[25,137,153,186],"interest.":[26,154],"population":[28],"all":[30],"customers":[31],"who":[32],"purchase":[33],"product":[34],"at":[35,44],"3Second":[36],"Clothing":[37],"Store":[38],"in":[39,78],"Sidoarjo":[40],"located":[43],"ground":[46],"floor":[47],"Suncity":[49],"Mall":[50],"Sidoarjo.":[51],"sample":[53],"collection":[54],"technique":[55],"been":[57,67,76,95,112,127,143],"done":[58],"using":[60],"purposive":[61],"sampling":[62],"100":[64],"respondents":[65],"have":[66,98,115,130,146],"selected":[68],"as":[69,81],"samples.":[70],"path":[72],"analysis":[73,83],"method":[74],"applied":[77],"technique.":[84],"result":[86,167],"test":[89,170],"shows":[90,171],"that":[91],"proven":[96,113,128,144],"positive":[99,116,131,147,158],"significant":[101,118,133,149,160],"whereas":[107],"not":[111],"decision.":[123,165,204],"Celebrity":[124,206],"interest,":[138],"Buying":[155,210],"interest":[156,187],"magnitude":[173,192],"through":[185],"larger":[189],"than":[190],"Keywords:":[205],"Endorser,":[207],"Brand":[208],"Image,":[209],"Interest":[211],"Purchasing":[213],"Decision":[214]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2017-02-10T00:00:00"}
