{"id":"https://openalex.org/W2584724430","doi":null,"title":"Marketing Recipes for Popularizing and Creating Acceptance for Government Policies and Programmes in Nigeria","display_name":"Marketing Recipes for Popularizing and Creating Acceptance for Government Policies and Programmes in Nigeria","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2584724430","mag":"2584724430"},"language":"en","primary_location":{"id":"mag:2584724430","doi":null,"is_oa":false,"landing_page_url":"http://www.ijrbsm.org/pdf/v2-i10/3.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072008044","display_name":"Onuoha A. Onuoha","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Onuoha A. Onuoha","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5053188309","display_name":"Chinedu N. Ogbuji","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chinedu N. Ogbuji","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.3179,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.92493893,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12687","display_name":"Public Administration in Developing Nations","score":0.9643999934196472,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12687","display_name":"Public Administration in Developing Nations","score":0.9643999934196472,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.019099999219179153,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10213","display_name":"Public Policy and Administration Research","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/3321","display_name":"Public Administration"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/policy-marketing","display_name":"policy marketing","score":0.7250000238418579},{"id":"https://openalex.org/keywords/rural-development","display_name":"rural development","score":0.34700000286102295},{"id":"https://openalex.org/keywords/living-standards","display_name":"living standards","score":0.6380000114440918},{"id":"https://openalex.org/keywords/citizen-participation","display_name":"citizen participation","score":0.4269999861717224},{"id":"https://openalex.org/keywords/nigeria","display_name":"Nigeria","score":0.4339999854564667}],"concepts":[{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.7933008670806885},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5546167492866516},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5014901161193848},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.4610641896724701},{"id":"https://openalex.org/C142077812","wikidata":"https://www.wikidata.org/wiki/Q175850","display_name":"Standard of living","level":2,"score":0.451653391122818},{"id":"https://openalex.org/C3020110719","wikidata":"https://www.wikidata.org/wiki/Q7228835","display_name":"Poor people","level":3,"score":0.42071279883384705},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4135558009147644},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24554461240768433},{"id":"https://openalex.org/C189326681","wikidata":"https://www.wikidata.org/wiki/Q10294","display_name":"Poverty","level":2,"score":0.18249139189720154},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08280053734779358},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2584724430","doi":null,"is_oa":false,"landing_page_url":"http://www.ijrbsm.org/pdf/v2-i10/3.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W158482626","https://openalex.org/W174097723","https://openalex.org/W624224089","https://openalex.org/W1506926566","https://openalex.org/W1528621640","https://openalex.org/W1588219691","https://openalex.org/W1985883274","https://openalex.org/W2050060130","https://openalex.org/W2187559224","https://openalex.org/W2328804051","https://openalex.org/W3147133440"],"related_works":["https://openalex.org/W1577218971","https://openalex.org/W656613420","https://openalex.org/W7018061438","https://openalex.org/W2992010986","https://openalex.org/W7220587049","https://openalex.org/W2209518698","https://openalex.org/W2026412792","https://openalex.org/W2401294371","https://openalex.org/W2336204851","https://openalex.org/W2275087744"],"abstract_inverted_index":{"Government":[0],"is":[1,82],"obliged":[2],"to":[3,47,50],"improve":[4],"the":[5,43,53,58,73,78,83],"standard":[6],"of":[7,9,36,60,72,80,86],"living":[8],"its":[10],"citizens.":[11],"Achieving":[12],"this,":[13],"most":[14,35],"times,":[15],"requires":[16],"developing":[17],"and":[18,22,31,63],"implementing":[19],"certain":[20],"policies":[21,30,62],"programmes.":[23],"However,":[24],"a":[25],"cursory":[26],"check":[27],"on":[28],"government\u201fs":[29,48],"programmes":[32],"shows":[33],"that":[34],"them":[37],"were":[38],"not":[39],"easily":[40],"\u201cbought\u201d":[41],"by":[42],"populace":[44],"due,":[45],"largely,":[46],"inability":[49],"\u201cmarket\u201d":[51],"properly":[52],"benefits":[54],"therein.":[55],"Thus,":[56],"enhancing":[57],"acceptability":[59],"government":[61],"programmes,":[64],"especially":[65],"in":[66],"rural":[67],"areas":[68],"where":[69],"sizable":[70],"number":[71],"Nigerian":[74],"population":[75],"live,":[76],"through":[77],"instruments":[79],"marketing,":[81],"main":[84],"thrust":[85],"this":[87],"paper.":[88]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-09-25T08:18:29.962427","created_date":"2017-02-10T00:00:00"}
