{"id":"https://openalex.org/W2583412497","doi":"https://doi.org/10.1080/15456870.2017.1251433","title":"Nonprofit Product Placement: Human Rights Advocacy in Film and Television","display_name":"Nonprofit Product Placement: Human Rights Advocacy in Film and Television","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2583412497","doi":"https://doi.org/10.1080/15456870.2017.1251433","mag":"2583412497"},"language":"en","primary_location":{"id":"doi:10.1080/15456870.2017.1251433","doi":"https://doi.org/10.1080/15456870.2017.1251433","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15456870.2017.1251433","pdf_url":null,"source":{"id":"https://openalex.org/S32791959","display_name":"Atlantic Journal of Communication","issn_l":"1545-6870","issn":["1545-6870","1545-6889"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Atlantic Journal of Communication","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/11343/227139","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023184382","display_name":"Carla A. Winston","orcid":"https://orcid.org/0000-0002-2591-1439","observed_orcids":["https://orcid.org/0000-0002-2591-1439"]},"institutions":[{"id":"https://openalex.org/I141945490","display_name":"University of British Columbia","ror":"https://ror.org/03rmrcq20","country_code":"CA","type":"education","lineage":["https://openalex.org/I141945490"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Carla Winston","raw_affiliation_strings":["Department of Political Science, University of British Columbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Political Science, University of British Columbia","institution_ids":["https://openalex.org/I141945490"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5023184382"],"corresponding_institution_ids":["https://openalex.org/I141945490"],"apc_list":null,"apc_paid":null,"fwci":1.9871,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.89498779,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"25","issue":"1","first_page":"17","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.28999999165534973,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.28999999165534973,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13938","display_name":"Historical and Contemporary Political Dynamics","score":0.24160000681877136,"subfield":{"id":"https://openalex.org/subfields/1202","display_name":"History"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.09309999644756317,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-placement","display_name":"product placement","score":0.9490000009536743},{"id":"https://openalex.org/keywords/human-rights-advocacy","display_name":"human rights advocacy","score":0.8500000238418579},{"id":"https://openalex.org/keywords/non-governmental-organizations","display_name":"non-governmental organizations","score":0.8920000195503235},{"id":"https://openalex.org/keywords/issue-advocacy","display_name":"issue advocacy","score":0.7599999904632568},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.8849999904632568},{"id":"https://openalex.org/keywords/social-norms-marketing","display_name":"social norms marketing","score":0.9729999899864197},{"id":"https://openalex.org/keywords/strategic-communication","display_name":"strategic communication","score":0.8859999775886536},{"id":"https://openalex.org/keywords/film-and-television","display_name":"film and television","score":0.6980000138282776},{"id":"https://openalex.org/keywords/popular-culture","display_name":"popular culture","score":0.5910000205039978}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6828480958938599},{"id":"https://openalex.org/C2778976748","wikidata":"https://www.wikidata.org/wiki/Q185943","display_name":"Amnesty","level":3,"score":0.6809925436973572},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6057302355766296},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5267683267593384},{"id":"https://openalex.org/C2991781144","wikidata":"https://www.wikidata.org/wiki/Q749457","display_name":"Product placement","level":2,"score":0.47050994634628296},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.43780964612960815},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.43231263756752014},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39184606075286865},{"id":"https://openalex.org/C169437150","wikidata":"https://www.wikidata.org/wiki/Q8458","display_name":"Human rights","level":2,"score":0.3851691484451294},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36998748779296875},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33751949667930603},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.332527756690979},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.23080545663833618},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08457738161087036},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/15456870.2017.1251433","doi":"https://doi.org/10.1080/15456870.2017.1251433","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15456870.2017.1251433","pdf_url":null,"source":{"id":"https://openalex.org/S32791959","display_name":"Atlantic Journal of Communication","issn_l":"1545-6870","issn":["1545-6870","1545-6889"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Atlantic Journal of Communication","raw_type":"journal-article"},{"id":"pmh:oai:jupiter.its.unimelb.edu.au:11343/227139","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/11343/227139","pdf_url":"http://hdl.handle.net/11343/227139","source":{"id":"https://openalex.org/S4377196259","display_name":"Minerva Access (University of Melbourne)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165779595","host_organization_name":"The University of Melbourne","host_organization_lineage":["https://openalex.org/I165779595"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":{"id":"pmh:oai:jupiter.its.unimelb.edu.au:11343/227139","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/11343/227139","pdf_url":"http://hdl.handle.net/11343/227139","source":{"id":"https://openalex.org/S4377196259","display_name":"Minerva Access (University of Melbourne)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165779595","host_organization_name":"The University of Melbourne","host_organization_lineage":["https://openalex.org/I165779595"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"},"sustainable_development_goals":[{"display_name":"Peace, justice, and strong institutions","score":0.5473999977111816,"id":"https://metadata.un.org/sdg/16"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2583412497.pdf","grobid_xml":"https://content.openalex.org/works/W2583412497.grobid-xml"},"referenced_works_count":31,"referenced_works":["https://openalex.org/W179332680","https://openalex.org/W1500708800","https://openalex.org/W1796146848","https://openalex.org/W1963887345","https://openalex.org/W1986390400","https://openalex.org/W2003338801","https://openalex.org/W2040940889","https://openalex.org/W2079643502","https://openalex.org/W2080797216","https://openalex.org/W2090727359","https://openalex.org/W2090831283","https://openalex.org/W2097136356","https://openalex.org/W2099743659","https://openalex.org/W2105366951","https://openalex.org/W2116826300","https://openalex.org/W2122297317","https://openalex.org/W2123775164","https://openalex.org/W2124833273","https://openalex.org/W2130907801","https://openalex.org/W2143449742","https://openalex.org/W2163019483","https://openalex.org/W2164304100","https://openalex.org/W2166434848","https://openalex.org/W2167082044","https://openalex.org/W2167607524","https://openalex.org/W2171458934","https://openalex.org/W2173766965","https://openalex.org/W2329252226","https://openalex.org/W3121871048","https://openalex.org/W4230585566","https://openalex.org/W4254353276"],"related_works":["https://openalex.org/W610323908","https://openalex.org/W2587881091","https://openalex.org/W2809934881","https://openalex.org/W2748890733","https://openalex.org/W3017030924","https://openalex.org/W7096874931","https://openalex.org/W7042820725","https://openalex.org/W2411636246","https://openalex.org/W7097909593","https://openalex.org/W4400326460"],"abstract_inverted_index":{"As":[0],"non-governmental":[1],"organizations":[2,130],"attempt":[3],"to":[4,18,24,93,105],"gain":[5],"influence,":[6],"membership,":[7],"and":[8,29,53,77,86,113,120],"funds":[9],"in":[10,50,60],"an":[11],"increasingly":[12],"crowded":[13],"field,":[14],"they":[15],"are":[16],"turning":[17],"popular":[19,51],"culture":[20],"as":[21,63],"a":[22,44,64,123],"way":[23],"spread":[25],"both":[26],"their":[27,30],"brand":[28,73],"message.":[31],"This":[32,81,109],"article":[33,110],"examines":[34],"Amnesty":[35],"International":[36],"USA\u2019s":[37],"use":[38],"of":[39,66,96,116,125],"what":[40],"has":[41],"traditionally":[42],"been":[43,101],"corporate":[45],"advertising":[46],"technique:":[47],"product":[48,61,118],"placement":[49,62,119],"film":[52],"television.":[54],"It":[55],"argues":[56],"that":[57],"NGOs":[58],"engage":[59],"form":[65],"strategic":[67],"communication":[68],"with":[69,103,122],"three":[70],"interrelated":[71],"goals:":[72],"management,":[74],"issue":[75],"advocacy,":[76],"social":[78],"norms":[79],"marketing.":[80],"overlap":[82],"creates":[83],"theoretical":[84],"outcomes":[85],"ethical":[87],"considerations":[88,127],"which,":[89],"while":[90],"not":[91,99],"unique":[92],"second-order":[94],"forms":[95],"communication,":[97],"have":[98],"yet":[100],"explored":[102],"relation":[104],"human":[106],"rights":[107],"advocacy.":[108],"first":[111],"defines":[112],"gives":[114],"examples":[115],"such":[117],"concludes":[121],"discussion":[124],"ethics":[126],"for":[128],"advocacy":[129],"contemplating":[131],"using":[132],"this":[133],"strategy.":[134]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2017-02-10T00:00:00"}