{"id":"https://openalex.org/W2582247404","doi":null,"title":"Can Premium Brand Beat Private label Innovation? Comparing Premium Brand and Private label Innovation Projects in a Food Processing Company.","display_name":"Can Premium Brand Beat Private label Innovation? Comparing Premium Brand and Private label Innovation Projects in a Food Processing Company.","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W2582247404","mag":"2582247404"},"language":"en","primary_location":{"id":"pmh:oai:library.wur.nl:wurpubs/433048","doi":null,"is_oa":true,"landing_page_url":"https://research.wur.nl/en/publications/can-premium-brand-beat-private-label-innovation-comparing-premium","pdf_url":null,"source":{"id":"https://openalex.org/S4210201231","display_name":"Socio-Environmental Systems Modeling","issn_l":"2663-3027","issn":["2663-3027"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article in monograph or in proceedings"},"volume":null,"type":"book","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://research.wur.nl/en/publications/can-premium-brand-beat-private-label-innovation-comparing-premium","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059042718","display_name":"F.T.J.M. Fortuin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"F.T.J.M. Fortuin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5090335855","display_name":"S.W.F. Omta","orcid":"https://orcid.org/0000-0002-4237-4305","observed_orcids":["https://orcid.org/0000-0002-4237-4305"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"S.W.F. Omta","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.7361,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.86794258,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/premium-brands","display_name":"premium brands","score":0.9340000152587891},{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.7900000214576721},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":0.746999979019165},{"id":"https://openalex.org/keywords/innovation-projects","display_name":"innovation projects","score":0.7789999842643738},{"id":"https://openalex.org/keywords/food-processing-industry","display_name":"food processing industry","score":0.8230000138282776},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.675000011920929}],"concepts":[{"id":"https://openalex.org/C2779084295","wikidata":"https://www.wikidata.org/wiki/Q722080","display_name":"Private label","level":2,"score":0.8794440031051636},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7344828844070435},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5333625674247742},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5027360916137695},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.49885010719299316},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4970097839832306},{"id":"https://openalex.org/C2778268174","wikidata":"https://www.wikidata.org/wiki/Q7242628","display_name":"Price premium","level":3,"score":0.4204785227775574},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.405489444732666},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13467931747436523},{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.0734964907169342},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:library.wur.nl:wurpubs/433048","doi":null,"is_oa":true,"landing_page_url":"https://research.wur.nl/en/publications/can-premium-brand-beat-private-label-innovation-comparing-premium","pdf_url":null,"source":{"id":"https://openalex.org/S4210201231","display_name":"Socio-Environmental Systems Modeling","issn_l":"2663-3027","issn":["2663-3027"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article in monograph or in proceedings"},{"id":"pmh:wur:oai:library.wur.nl:wurpubs/433048","doi":null,"is_oa":true,"landing_page_url":"https://research.wur.nl/en/publications/can-premium-brand-beat-private-label-innovation-comparing-premium","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/conferencepaper"},{"id":"mag:2582247404","doi":null,"is_oa":false,"landing_page_url":"http://library.wur.nl/WebQuery/wurpubs/433048","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:library.wur.nl:wurpubs/433048","doi":null,"is_oa":true,"landing_page_url":"https://research.wur.nl/en/publications/can-premium-brand-beat-private-label-innovation-comparing-premium","pdf_url":null,"source":{"id":"https://openalex.org/S4210201231","display_name":"Socio-Environmental Systems Modeling","issn_l":"2663-3027","issn":["2663-3027"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article in monograph or in proceedings"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W4043804","https://openalex.org/W33694090","https://openalex.org/W233627772","https://openalex.org/W565651656","https://openalex.org/W1561597997","https://openalex.org/W1915384043","https://openalex.org/W1973333809","https://openalex.org/W1974375522","https://openalex.org/W1991981614","https://openalex.org/W2045148212","https://openalex.org/W2082298179","https://openalex.org/W2082716295","https://openalex.org/W2084691611","https://openalex.org/W2091070000","https://openalex.org/W2129604246","https://openalex.org/W2131873985","https://openalex.org/W2132689887","https://openalex.org/W2136571794","https://openalex.org/W2167142086","https://openalex.org/W2298076423","https://openalex.org/W2302031502","https://openalex.org/W2467070530","https://openalex.org/W2496808304","https://openalex.org/W2610958995"],"related_works":["https://openalex.org/W2588465895","https://openalex.org/W7005285955","https://openalex.org/W3094289991","https://openalex.org/W6980678570","https://openalex.org/W1544675245","https://openalex.org/W2256591867","https://openalex.org/W7083679225","https://openalex.org/W3005236443","https://openalex.org/W7011566418","https://openalex.org/W26439490"],"abstract_inverted_index":null,"counts_by_year":[{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-02-03T00:00:00"}
