{"id":"https://openalex.org/W2581280846","doi":"https://doi.org/10.18551/rjoas.2017-01.10","title":"THE EFFECT OF EXPERIENTIAL MARKETING ON SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY","display_name":"THE EFFECT OF EXPERIENTIAL MARKETING ON SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY","publication_year":2017,"publication_date":"2017-01-30","ids":{"openalex":"https://openalex.org/W2581280846","doi":"https://doi.org/10.18551/rjoas.2017-01.10","mag":"2581280846"},"language":"en","primary_location":{"id":"doi:10.18551/rjoas.2017-01.10","doi":"https://doi.org/10.18551/rjoas.2017-01.10","is_oa":true,"landing_page_url":"https://doi.org/10.18551/rjoas.2017-01.10","pdf_url":"https://doi.org/10.18551/rjoas.2017-01.10","source":{"id":"https://openalex.org/S2764381730","display_name":"Russian Journal of Agricultural and Socio-Economic Sciences","issn_l":"2226-1184","issn":["2226-1184"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312620","host_organization_name":"Russian Journal of Agricultural and Socio-Economic Sciences","host_organization_lineage":["https://openalex.org/P4310312620"],"host_organization_lineage_names":["Russian Journal of Agricultural and Socio-Economic Sciences"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Russian Journal of Agricultural and Socio-Economic Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.18551/rjoas.2017-01.10","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"M.W. Fatmawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"M.W. Fatmawati","raw_affiliation_strings":["Faculty of Administrative Science, University of Brawijaya, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Administrative Science, University of Brawijaya, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051043993","display_name":"Achmad Fauzi","orcid":"https://orcid.org/0000-0002-3507-3037","observed_orcids":["https://orcid.org/0000-0002-3507-3037"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"A. Fauzi","raw_affiliation_strings":["Faculty of Administrative Science, University of Brawijaya, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Administrative Science, University of Brawijaya, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052573322","display_name":"Zainul Arifin","orcid":"https://orcid.org/0000-0001-5115-1309","observed_orcids":["https://orcid.org/0000-0001-5115-1309"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Z. Arifin","raw_affiliation_strings":["Faculty of Administrative Science, University of Brawijaya, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Administrative Science, University of Brawijaya, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I177055848"],"apc_list":{"value":3000,"currency":"RUB","value_usd":28},"apc_paid":{"value":3000,"currency":"RUB","value_usd":28},"fwci":1.5644,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.87780444,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"61","issue":"1","first_page":"105","last_page":"111"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9092000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9092000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.045499999076128006,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.03689999878406525,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":1.0},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.996999979019165},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/culinary-business","display_name":"culinary business","score":0.6470000147819519},{"id":"https://openalex.org/keywords/traditional-restaurants","display_name":"traditional restaurants","score":0.7910000085830688},{"id":"https://openalex.org/keywords/restaurant-experience","display_name":"restaurant experience","score":0.35899999737739563},{"id":"https://openalex.org/keywords/consumer-emotions","display_name":"consumer emotions","score":0.42100000381469727},{"id":"https://openalex.org/keywords/malang","display_name":"Malang","score":0.5929999947547913}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7487809658050537},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.7111890316009521},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.6652043461799622},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6587464213371277},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.5868234634399414},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5706708431243896},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.45895346999168396},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3177931308746338},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3130086660385132},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.16040199995040894},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.07558003067970276},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.18551/rjoas.2017-01.10","doi":"https://doi.org/10.18551/rjoas.2017-01.10","is_oa":true,"landing_page_url":"https://doi.org/10.18551/rjoas.2017-01.10","pdf_url":"https://doi.org/10.18551/rjoas.2017-01.10","source":{"id":"https://openalex.org/S2764381730","display_name":"Russian Journal of Agricultural and Socio-Economic Sciences","issn_l":"2226-1184","issn":["2226-1184"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312620","host_organization_name":"Russian Journal of Agricultural and Socio-Economic Sciences","host_organization_lineage":["https://openalex.org/P4310312620"],"host_organization_lineage_names":["Russian Journal of Agricultural and Socio-Economic Sciences"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Russian Journal of Agricultural and Socio-Economic Sciences","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:scn:031261:16967538","doi":null,"is_oa":false,"landing_page_url":"http://cyberleninka.ru/article/n/the-effect-of-experiential-marketing-on-satisfaction-and-its-impact-on-customer-loyalty","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.18551/rjoas.2017-01.10","doi":"https://doi.org/10.18551/rjoas.2017-01.10","is_oa":true,"landing_page_url":"https://doi.org/10.18551/rjoas.2017-01.10","pdf_url":"https://doi.org/10.18551/rjoas.2017-01.10","source":{"id":"https://openalex.org/S2764381730","display_name":"Russian Journal of Agricultural and Socio-Economic Sciences","issn_l":"2226-1184","issn":["2226-1184"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312620","host_organization_name":"Russian Journal of Agricultural and Socio-Economic Sciences","host_organization_lineage":["https://openalex.org/P4310312620"],"host_organization_lineage_names":["Russian Journal of Agricultural and Socio-Economic Sciences"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Russian Journal of Agricultural and Socio-Economic Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2581280846.pdf","grobid_xml":"https://content.openalex.org/works/W2581280846.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W584711825","https://openalex.org/W2036982777","https://openalex.org/W2101369668","https://openalex.org/W2121054716","https://openalex.org/W2122001276","https://openalex.org/W2186811760","https://openalex.org/W2331664670","https://openalex.org/W2341398437","https://openalex.org/W2530837935","https://openalex.org/W2785335386"],"related_works":["https://openalex.org/W2800923576","https://openalex.org/W2942942131","https://openalex.org/W2788448613","https://openalex.org/W7033332536","https://openalex.org/W2970535114","https://openalex.org/W3149753381","https://openalex.org/W7042356565","https://openalex.org/W2752780323","https://openalex.org/W7042558837","https://openalex.org/W2918595366"],"abstract_inverted_index":{"The":[0],"increase":[1],"of":[2,12,35,40,91,100,117,127,147,161,218],"competitiveness":[3],"among":[4,158],"culinary":[5,72],"business":[6,13],"makes":[7],"it":[8,66,74],"become":[9],"a":[10,77,85,111,173,191,236,248],"prospect":[11],"development.Meanwhile,":[14],"recognizing":[15],"Malang":[16,43],"is":[17,82,120,188],"the":[18,33,38,96,125,134,145],"second":[19],"largest":[20],"city":[21],"in":[22,42,154],"East":[23],"Java,":[24],"which":[25,102,234],"has":[26,247],"many":[27],"tourists":[28],"both":[29],"domestic":[30],"and":[31,98,108,123,132,143,170,179,208,232,242],"foreign,":[32],"density":[34],"activities":[36],"became":[37],"cause":[39],"consumers":[41,101,104],"could":[44],"not":[45],"have":[46,76,110,172,235],"enough":[47],"time":[48],"to":[49,54,83,121,150,199,202],"prepare":[50],"food.Therefore,":[51],"they":[52],"tend":[53],"buy":[55],"food":[56],"from":[57],"Rumah":[58],"Makan":[59],"or":[60],"Traditional":[61],"Restaurant.Based":[62],"on":[63,114,176,184,239,251],"those":[64],"phenomena,":[65],"will":[67,109],"be":[68],"an":[69],"opportunity":[70],"for":[71,89],"business.Thus,":[73],"should":[75],"competitive":[78],"advantage.One":[79],"proper":[80],"way":[81],"create":[84],"positively":[86],"unforgettable":[87],"experience":[88,92],"consumers.Creation":[90],"that":[93,164,226,244],"can":[94],"touch":[95],"feelings":[97],"emotions":[99],"make":[103],"feel":[105],"happy,":[106],"satisfy":[107],"positive":[112],"impact":[113],"loyalty.The":[115],"purpose":[116],"this":[118,155,219],"study":[119,156,220],"analyze":[122,142],"explain":[124,144],"influence":[126,175,183,238,250],"Sense,":[128,166,228],"Feel,":[129,167,229],"Think,":[130,168,230],"Act":[131,169,231],"Relate,":[133,171,233],"variable":[135],"Experiential":[136,162,224],"Marketing":[137,163,225],"Customer":[138,148,151,177,180,185,240,245,252],"Satisfaction,":[139],"while":[140],"also":[141],"effect":[146],"Satisfaction":[149,178,181,241,246],"Loyalty.The":[152],"hypothesis":[153],"are":[157,221],"other":[159],"variables":[160,223],"includes":[165,227],"significant":[174,182,237,249],"Loyalty.This":[186],"research":[187,197],"explanatory,":[189],"using":[190,206],"quantitative":[192],"approach":[193],"with":[194],"survey":[195],"method.This":[196],"method":[198],"distribute":[200],"questionnaires":[201],"100":[203],"customers,":[204],"analyzed":[205],"descriptive":[207],"inferential":[209],"statistics":[210],"such":[211],"as":[212],"path":[213],"analysis":[214],"(path":[215],"analysis).The":[216],"results":[217],"all":[222],"prove":[243],"Loyalty.":[253]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2017-02-03T00:00:00"}