{"id":"https://openalex.org/W2581079223","doi":null,"title":"Hate or Forgiveness: How Do Online Firestorms Impact Brand Attitude","display_name":"Hate or Forgiveness: How Do Online Firestorms Impact Brand Attitude","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2581079223","mag":"2581079223"},"language":"en","primary_location":{"id":"mag:2581079223","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/71529/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023756310","display_name":"L. Steiniger","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"L. Steiniger","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5023756310"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.663100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.663100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.25679999589920044,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.039500001817941666,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-firestorms","display_name":"online firestorms","score":0.9190000295639038},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9509999752044678},{"id":"https://openalex.org/keywords/brand-hate","display_name":"brand hate","score":0.9200000166893005},{"id":"https://openalex.org/keywords/brand-involvement","display_name":"brand involvement","score":0.7020000219345093},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.6919999718666077},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.6039999723434448},{"id":"https://openalex.org/keywords/negative-news","display_name":"negative news","score":0.40799999237060547},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.40299999713897705},{"id":"https://openalex.org/keywords/social-environment","display_name":"social environment","score":0.5239999890327454}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.7940991520881653},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6685574054718018},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5566064715385437},{"id":"https://openalex.org/C2778731027","wikidata":"https://www.wikidata.org/wiki/Q537963","display_name":"Forgiveness","level":2,"score":0.5491707921028137},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5176980495452881},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.5099998712539673},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4708661139011383},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4567793905735016},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42547607421875},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3384244441986084},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32764458656311035},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.31202495098114014},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19229677319526672},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.15366807579994202},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09561294317245483},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2581079223","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/71529/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W383863298","https://openalex.org/W1502002173","https://openalex.org/W1579206697","https://openalex.org/W1748806171","https://openalex.org/W1778542915","https://openalex.org/W1925217773","https://openalex.org/W1982997261","https://openalex.org/W1983004754","https://openalex.org/W2009299943","https://openalex.org/W2016498460","https://openalex.org/W2018255452","https://openalex.org/W2022041843","https://openalex.org/W2023006574","https://openalex.org/W2038564434","https://openalex.org/W2047984683","https://openalex.org/W2054895796","https://openalex.org/W2066424048","https://openalex.org/W2087484885","https://openalex.org/W2088042987","https://openalex.org/W2099342631","https://openalex.org/W2101460989","https://openalex.org/W2104057213","https://openalex.org/W2110793747","https://openalex.org/W2111205349","https://openalex.org/W2115612291","https://openalex.org/W2131808999","https://openalex.org/W2134694239","https://openalex.org/W2136673192","https://openalex.org/W2148577030","https://openalex.org/W2148895878","https://openalex.org/W2157883242","https://openalex.org/W2166073758","https://openalex.org/W2166355918","https://openalex.org/W2166796639","https://openalex.org/W2167633897","https://openalex.org/W2168160449","https://openalex.org/W2244399914","https://openalex.org/W2788914222","https://openalex.org/W2976756530","https://openalex.org/W3123578576"],"related_works":["https://openalex.org/W2992142873","https://openalex.org/W3200944731","https://openalex.org/W3049695130","https://openalex.org/W2902381295","https://openalex.org/W2887464701","https://openalex.org/W4229999231","https://openalex.org/W2148895878","https://openalex.org/W2893896578","https://openalex.org/W7008816174","https://openalex.org/W4291238231"],"abstract_inverted_index":{"In":[0],"our":[1],"connected":[2,38],"world,":[3],"nearly":[4],"every":[5],"internet":[6],"user":[7],"is":[8,83],"using":[9],"Social":[10,21,66],"Networks.":[11],"Many":[12],"companies":[13,31],"want":[14],"to":[15,143,175,185,210,242],"benefit":[16],"from":[17],"everybody\u2019s":[18],"commitment":[19],"in":[20,50,95,105,151],"Networks":[22],"by":[23],"connecting":[24],"with":[25,88,147,205,216],"(potential)":[26],"customers.":[27],"Most":[28],"of":[29,65,92,102,113,137,165,180],"these":[30],"forget":[32],"about":[33,70],"the":[34,46,61,100,103,111,187,226],"negative":[35,68,97],"impacts":[36],"a":[37,51,71,96,114,148,181,198,212,232],"online":[39,128],"world":[40],"can":[41,53,73],"have":[42],"on":[43,60,118,222],"their":[44],"reputation:":[45],"users\u2019":[47],"high":[48,57],"interest":[49],"company":[52,72,104],"also":[54],"change":[55],"into":[56,75],"negativity.":[58],"Based":[59],"speed":[62],"and":[63,90,157,171,214],"spread":[64],"Networks,":[67],"news":[69],"grow":[74],"something":[76],"extremely":[77],"serious":[78],"within":[79],"hours.":[80],"This":[81],"phenomenon":[82],"called":[84],"an":[85,127,194,201],"Online":[86,116],"Firestorm,":[87],"hundreds":[89],"thousands":[91],"users":[93],"interacting":[94],"way":[98],"damaging":[99],"reputation":[101],"question.\r\nThe":[106],"current":[107],"paper":[108],"has":[109,241],"studied":[110],"effects":[112],"fictive":[115],"Firestorm":[117,149],"consumers\u2019":[119],"brand":[120,191,207,213,218,223],"attitude.":[121],"The":[122],"data":[123],"was":[124,140,229,236],"collected":[125],"via":[126],"survey":[129],"tool":[130],"among":[131],"German":[132],"citizens.":[133],"A":[134],"research":[135,227,234,240],"sample":[136],"411":[138],"participants":[139],"randomly":[141],"assigned":[142],"four":[144],"manipulation":[145],"groups":[146],"displayed":[150],"different":[152,158],"sources":[153],"(online":[154],"vs.":[155,162],"offline)":[156],"social":[159,172],"environments":[160],"(with":[161],"without":[163],"comments":[164],"others).":[166],"Findings":[167],"indicated":[168],"that":[169],"source":[170],"environment":[173],"seem":[174,209],"be":[176,186],"irrelevant.":[177],"However,":[178],"severity":[179],"brand\u2019s":[182],"failure":[183],"seems":[184],"dominating":[188],"variable.":[189],"Furthermore,":[190],"involvement":[192,208,219],"plays":[193],"important":[195],"role":[196],"as":[197],"trigger":[199],"for":[200],"effective":[202],"Firestorm.":[203],"People":[204],"higher":[206,221],"forgive":[211],"people":[215],"lower":[217],"score":[220],"hate.":[224],"Since":[225],"model":[228,235],"fitting":[230],"poorly,":[231],"new":[233],"developed.":[237],"Therefore,":[238],"future":[239],"verify":[243],"its":[244],"applicability.":[245]},"counts_by_year":[{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-02-03T00:00:00"}
