{"id":"https://openalex.org/W257994368","doi":"https://doi.org/10.1542/peds.2005-2837","title":"Food-Related Advertising on Preschool Television: Building Brand Recognition in Young Viewers","display_name":"Food-Related Advertising on Preschool Television: Building Brand Recognition in Young Viewers","publication_year":2006,"publication_date":"2006-10-01","ids":{"openalex":"https://openalex.org/W257994368","doi":"https://doi.org/10.1542/peds.2005-2837","mag":"257994368","pmid":"https://pubmed.ncbi.nlm.nih.gov/17015538"},"language":"en","primary_location":{"id":"doi:10.1542/peds.2005-2837","doi":"https://doi.org/10.1542/peds.2005-2837","is_oa":false,"landing_page_url":"https://doi.org/10.1542/peds.2005-2837","pdf_url":null,"source":{"id":"https://openalex.org/S77494981","display_name":"PEDIATRICS","issn_l":"0031-4005","issn":["0031-4005","1098-4275"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-a","doyens","erih-plus","jufo-3","ki-jl-3","medline","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315734","host_organization_name":"American Academy of Pediatrics","host_organization_lineage":["https://openalex.org/P4310315734"],"host_organization_lineage_names":["American Academy of Pediatrics"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pediatrics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073888776","display_name":"Susan Marie Connor","orcid":"https://orcid.org/0000-0002-1495-5647","observed_orcids":["https://orcid.org/0000-0002-1495-5647"]},"institutions":[{"id":"https://openalex.org/I4210151235","display_name":"Rainbow Babies & Children's Hospital","ror":"https://ror.org/04x495f64","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I2799343972","https://openalex.org/I4210151235"]},{"id":"https://openalex.org/I58956616","display_name":"Case Western Reserve University","ror":"https://ror.org/051fd9666","country_code":"US","type":"education","lineage":["https://openalex.org/I58956616"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Susan M. Connor","raw_affiliation_strings":["Department of Pediatrics, Case Western Reserve University, and Injury Prevention Center, Rainbow Babies and Children's Hospital, Cleveland, Ohio"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Pediatrics, Case Western Reserve University, and Injury Prevention Center, Rainbow Babies and Children's Hospital, Cleveland, Ohio","institution_ids":["https://openalex.org/I4210151235","https://openalex.org/I58956616"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5073888776"],"corresponding_institution_ids":["https://openalex.org/I4210151235","https://openalex.org/I58956616"],"apc_list":null,"apc_paid":null,"fwci":38.7572,"has_fulltext":false,"cited_by_count":184,"citation_normalized_percentile":{"value":0.99595917,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":"118","issue":"4","first_page":"1478","last_page":"1485"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5238999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5238999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.13220000267028809,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12060","display_name":"Child Development and Digital Technology","score":0.0674000009894371,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/food-advertising","display_name":"food advertising","score":0.9599999785423279},{"id":"https://openalex.org/keywords/advertising-to-children","display_name":"advertising to children","score":0.7139999866485596},{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.9350000023841858},{"id":"https://openalex.org/keywords/fast-food-advertising","display_name":"fast food advertising","score":0.7350000143051147},{"id":"https://openalex.org/keywords/advertising-appeals","display_name":"advertising appeals","score":0.8550000190734863},{"id":"https://openalex.org/keywords/sponsorship","display_name":"sponsorship","score":0.3230000138282776},{"id":"https://openalex.org/keywords/public-service-broadcasting","display_name":"public service broadcasting","score":0.5040000081062317}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8219369053840637},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5326402187347412},{"id":"https://openalex.org/C2778999518","wikidata":"https://www.wikidata.org/wiki/Q8","display_name":"Happiness","level":2,"score":0.4906076490879059},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.4900182783603668},{"id":"https://openalex.org/C2777321440","wikidata":"https://www.wikidata.org/wiki/Q5465497","display_name":"Food marketing","level":2,"score":0.4111790060997009},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24315717816352844},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1554160714149475}],"mesh":[{"descriptor_ui":"D000329","descriptor_name":"Advertising","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D001290","descriptor_name":"Attitude","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D002648","descriptor_name":"Child","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D002664","descriptor_name":"Child Nutritional Physiological Phenomena","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D002675","descriptor_name":"Child, Preschool","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D003625","descriptor_name":"Data Collection","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D005260","descriptor_name":"Female","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D005502","descriptor_name":"Food","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006240","descriptor_name":"Happiness","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007223","descriptor_name":"Infant","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007231","descriptor_name":"Infant, Newborn","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008297","descriptor_name":"Male","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D009765","descriptor_name":"Obesity","qualifier_ui":"Q000209","qualifier_name":"etiology","is_major_topic":false},{"descriptor_ui":"D013690","descriptor_name":"Television","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D013997","descriptor_name":"Time Factors","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D019649","descriptor_name":"Food Industry","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":3,"locations":[{"id":"doi:10.1542/peds.2005-2837","doi":"https://doi.org/10.1542/peds.2005-2837","is_oa":false,"landing_page_url":"https://doi.org/10.1542/peds.2005-2837","pdf_url":null,"source":{"id":"https://openalex.org/S77494981","display_name":"PEDIATRICS","issn_l":"0031-4005","issn":["0031-4005","1098-4275"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-a","doyens","erih-plus","jufo-3","ki-jl-3","medline","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315734","host_organization_name":"American Academy of Pediatrics","host_organization_lineage":["https://openalex.org/P4310315734"],"host_organization_lineage_names":["American Academy of Pediatrics"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pediatrics","raw_type":"journal-article"},{"id":"pmid:17015538","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/17015538","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pediatrics","raw_type":"Evaluation Study"},{"id":"mag:257994368","doi":null,"is_oa":false,"landing_page_url":"https://eric.ed.gov/?id=EJ763034","pdf_url":null,"source":{"id":"https://openalex.org/S60711021","display_name":"Journal of the American Academy of Child & Adolescent Psychiatry","issn_l":"0890-8567","issn":["0890-8567","1527-5418"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-a","doyens","erih-plus","jufo-3","ki-jl-2","medline","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of the American Academy of Child & Adolescent Psychiatry","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","score":0.42890000343322754,"display_name":"Zero hunger"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W59910869","https://openalex.org/W1531363480","https://openalex.org/W1853435909","https://openalex.org/W1965017519","https://openalex.org/W1977469924","https://openalex.org/W1977899574","https://openalex.org/W1982116653","https://openalex.org/W1990835645","https://openalex.org/W2018857626","https://openalex.org/W2025225907","https://openalex.org/W2043747654","https://openalex.org/W2044911934","https://openalex.org/W2048327537","https://openalex.org/W2048745458","https://openalex.org/W2048833897","https://openalex.org/W2054655733","https://openalex.org/W2074303008","https://openalex.org/W2081825592","https://openalex.org/W2088366574","https://openalex.org/W2090164399","https://openalex.org/W2127615810","https://openalex.org/W2129700987","https://openalex.org/W2139058188","https://openalex.org/W2140677960","https://openalex.org/W2324293253","https://openalex.org/W2494191535","https://openalex.org/W2496051523","https://openalex.org/W2556121154","https://openalex.org/W4237526905","https://openalex.org/W4249059529","https://openalex.org/W4412427798"],"related_works":["https://openalex.org/W88841159","https://openalex.org/W1991557957","https://openalex.org/W4244329711","https://openalex.org/W2772753311","https://openalex.org/W808894006","https://openalex.org/W2113095680","https://openalex.org/W7055641135","https://openalex.org/W2905757213","https://openalex.org/W7099264627","https://openalex.org/W1924071480"],"abstract_inverted_index":{"OBJECTIVES:":[0],"This":[1],"study":[2],"used":[3,33,101,117,194,271],"content":[4,82],"analysis":[5],"to":[6,34,38,41,53,102,212,239,275],"explore":[7],"how":[8],"much":[9],"and":[10,23,26,37,72,79,127,173,199,204,218,228,259,264,270,283],"what":[11,27],"type":[12],"of":[13,29,63,138,147,160,165,176,224,233],"advertising":[14,192],"is":[15],"present":[16],"in":[17,58,85,209],"television":[18],"programming":[19,67],"aimed":[20,68,110,169],"at":[21,70,111,171],"toddlers":[22,71],"preschool-aged":[24,73],"children":[25,74,112],"methods":[28],"persuasion":[30],"are":[31],"being":[32],"sell":[35],"products":[36,104,196],"promote":[39,103,276],"brands":[40],"the":[42,86,98,141,174,222,277],"youngest":[43],"viewers.":[44],"METHODS:":[45],"Four":[46],"randomly":[47],"selected,":[48],"4-hour":[49],"blocks":[50,137],"(9":[51],"am":[52],"1":[54],"pm)":[55],"were":[56,109,131,168,178],"recorded":[57,93],"spring":[59],"2005":[60],"from":[61],"each":[62],"3":[64,142],"stations":[65,143],"airing":[66],"specifically":[69,170],"(Public":[75,261],"Broadcasting":[76,262],"Service,":[77],"Disney,":[78],"Nickelodeon).":[80],"All":[81],"that":[83,279],"aired":[84],"spaces":[87],"between":[88],"programs":[89],"was":[90],"examined.":[91],"Data":[92],"for":[94,179],"food-related":[95,149],"advertisements":[96,108,116,124,150,153,163,208,236],"included":[97],"primary":[99,191],"appeals":[100,193],"or":[105,113,120,185],"brands,":[106],"whether":[107,115,123,128],"adults,":[114],"primarily":[118],"animation":[119],"live":[121],"action,":[122],"showed":[125],"food,":[126],"licensed":[129,225],"characters":[130],"used.":[132],"RESULTS:":[133],"In":[134],"96":[135],"half-hour":[136],"preschool":[139],"programming,":[140],"had":[144],"a":[145,241],"total":[146],"130":[148,166],"(1.354":[151],"food":[152,162,181,207,235,280],"per":[154],"half-hour).":[155],"More":[156],"than":[157,250],"one":[158],"half":[159],"all":[161],"(76":[164],"advertisements)":[167,184],"children,":[172],"majority":[175,232],"those":[177],"fast":[180],"chains":[182],"(50":[183],"sweetened":[186],"cereals":[187],"(18":[188],"advertisements).":[189],"The":[190,231],"associated":[195],"with":[197,202],"fun":[198,282],"happiness":[200],"and/or":[201],"excitement":[203],"energy.":[205],"Fast":[206],"particular":[210],"seemed":[211,238],"focus":[213],"on":[214,245,256],"building":[215],"brand":[216],"recognition":[217],"positive":[219],"associations,":[220],"through":[221],"use":[223],"characters,":[226],"logos,":[227],"slogans.":[229],"CONCLUSIONS:":[230],"child-oriented":[234],"viewed":[237],"take":[240],"branding":[242],"approach,":[243],"focusing":[244],"creating":[246],"lifelong":[247],"customers":[248],"rather":[249],"generating":[251],"immediate":[252],"sales.":[253],"Promotional":[254],"spots":[255],"advertisement-supported":[257],"(Nickelodeon)":[258],"sponsor-supported":[260],"Service":[263],"Disney)":[265],"networks":[266],"took":[267],"similar":[268,272],"approaches":[269],"appeals,":[273],"seeming":[274],"equation":[278],"equals":[281],"happiness.":[284]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":11},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":15},{"year":2015,"cited_by_count":13},{"year":2014,"cited_by_count":14},{"year":2013,"cited_by_count":11},{"year":2012,"cited_by_count":13}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}
