{"id":"https://openalex.org/W2575449574","doi":null,"title":"The Effect Of Virtual Experiential Marketing Towards Purchase Intention Of Electronic Product In Indonesia (Case Study: Lazada): Proceeding The 3rd Bandung Creative Movement (BCM) 2016","display_name":"The Effect Of Virtual Experiential Marketing Towards Purchase Intention Of Electronic Product In Indonesia (Case Study: Lazada): Proceeding The 3rd Bandung Creative Movement (BCM) 2016","publication_year":2016,"publication_date":"2016-11-30","ids":{"openalex":"https://openalex.org/W2575449574","mag":"2575449574"},"language":"en","primary_location":{"id":"mag:2575449574","doi":null,"is_oa":false,"landing_page_url":"https://openlibrary.telkomuniversity.ac.id/home/catalog/id/122200/slug/the-effect-of-virtual-experiential-marketing-towards-purchase-intention-of-electronic-product-in-indonesia-case-study-lazada-proceeding-the-3rd-bandung-creative-movement-bcm-2016.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064505361","display_name":"Nalal Muna","orcid":"https://orcid.org/0000-0003-1621-7952","observed_orcids":["https://orcid.org/0000-0003-1621-7952"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Nalal Muna","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1621-7952","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5064505361"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28122614,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6054999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6054999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.263700008392334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08990000188350677,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9959999918937683},{"id":"https://openalex.org/keywords/electronic-devices","display_name":"electronic devices","score":0.9110000133514404},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.8019999861717224},{"id":"https://openalex.org/keywords/lazada","display_name":"Lazada","score":0.9449999928474426},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.5960000157356262}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7472929954528809},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6849316358566284},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6213293075561523},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6168130040168762},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49348700046539307},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21984723210334778},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06462991237640381},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2575449574","doi":null,"is_oa":false,"landing_page_url":"https://openlibrary.telkomuniversity.ac.id/home/catalog/id/122200/slug/the-effect-of-virtual-experiential-marketing-towards-purchase-intention-of-electronic-product-in-indonesia-case-study-lazada-proceeding-the-3rd-bandung-creative-movement-bcm-2016.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3111948913","https://openalex.org/W2733439967","https://openalex.org/W4406470901","https://openalex.org/W3111099197","https://openalex.org/W2989814183","https://openalex.org/W7093342656","https://openalex.org/W2580489905","https://openalex.org/W2415994427","https://openalex.org/W2310054813","https://openalex.org/W7223399140"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2017-01-26T00:00:00"}