{"id":"https://openalex.org/W2566428448","doi":"https://doi.org/10.1080/10528008.1998.11488614","title":"Job Experiences of Marketing Graduates-Implications for Marketing Education","display_name":"Job Experiences of Marketing Graduates-Implications for Marketing Education","publication_year":1998,"publication_date":"1998-03-01","ids":{"openalex":"https://openalex.org/W2566428448","doi":"https://doi.org/10.1080/10528008.1998.11488614","mag":"2566428448"},"language":"en","primary_location":{"id":"doi:10.1080/10528008.1998.11488614","doi":"https://doi.org/10.1080/10528008.1998.11488614","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10528008.1998.11488614","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001297328","display_name":"F. Kelly Shuptrine","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"F. Kelly Shuptrine","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5002973856","display_name":"John F. Willenborg","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"John F. Willenborg","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8849,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.89328341,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"8","issue":"1","first_page":"1","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.013500000350177288,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13034","display_name":"Information Systems Education and Curriculum Development","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-graduates","display_name":"marketing graduates","score":0.9800000190734863},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.8550000190734863},{"id":"https://openalex.org/keywords/course-relevance","display_name":"course relevance","score":0.6800000071525574},{"id":"https://openalex.org/keywords/job-requirements","display_name":"job requirements","score":0.6320000290870667},{"id":"https://openalex.org/keywords/curriculum-redesign","display_name":"curriculum redesign","score":0.7549999952316284}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.714154839515686},{"id":"https://openalex.org/C2779529714","wikidata":"https://www.wikidata.org/wiki/Q2632744","display_name":"Graduation (instrument)","level":2,"score":0.6128702759742737},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.6034042835235596},{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.5756840109825134},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5108725428581238},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.501990795135498},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4475018084049225},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4465762674808502},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4263027012348175},{"id":"https://openalex.org/C2718322","wikidata":"https://www.wikidata.org/wiki/Q629463","display_name":"Job satisfaction","level":2,"score":0.4122650921344757},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3615663945674896},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34919869899749756},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.21273139119148254},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14644604921340942},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12261372804641724},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.1085439920425415},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0875985324382782},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10528008.1998.11488614","doi":"https://doi.org/10.1080/10528008.1998.11488614","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10528008.1998.11488614","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.975600004196167}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2497514198","https://openalex.org/W7199335052","https://openalex.org/W7018413015","https://openalex.org/W1971988950","https://openalex.org/W3009883267","https://openalex.org/W259854116","https://openalex.org/W4412071008","https://openalex.org/W2078286618","https://openalex.org/W7008470238","https://openalex.org/W1505065867"],"abstract_inverted_index":{"This":[0],"article":[1],"is":[2],"based":[3],"on":[4],"data":[5,71],"from":[6,12],"a":[7,13],"survey":[8],"of":[9,46,52,69],"marketing":[10,53,80],"graduates":[11],"major":[14],"Southeastern":[15],"university.":[16],"The":[17],"study":[18],"explored":[19],"the":[20,47,70],"relationship":[21],"between":[22],"students\u2019":[23],"academic":[24],"and":[25,28,50,75],"nonacademic":[26],"preparation":[27,64],"job":[29],"requirements.":[30],"Marketing":[31],"functions":[32],"performed":[33],"in":[34,43],"jobs":[35],"since":[36],"graduation":[37],"are":[38,55,65,82],"related":[39],"to":[40],"courses":[41,54],"taken":[42],"school.":[44],"Measures":[45],"relevance,":[48],"usefulness":[49],"adequacy":[51],"provided.":[56],"Factors":[57],"responsible":[58],"for":[59,72,77],"graduates\u2019":[60],"satisfaction":[61],"with":[62],"their":[63],"also":[66],"explored.":[67],"Implications":[68],"modifying":[73],"curricula":[74],"recommendations":[76],"redesigning":[78],"undergraduate":[79],"programs":[81],"offered.":[83]},"counts_by_year":[{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-01-06T00:00:00"}