{"id":"https://openalex.org/W2564057397","doi":"https://doi.org/10.1177/0899764017703705","title":"Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study","display_name":"Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study","publication_year":2017,"publication_date":"2017-04-20","ids":{"openalex":"https://openalex.org/W2564057397","doi":"https://doi.org/10.1177/0899764017703705","mag":"2564057397"},"language":"en","primary_location":{"id":"doi:10.1177/0899764017703705","doi":"https://doi.org/10.1177/0899764017703705","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0899764017703705","pdf_url":null,"source":{"id":"https://openalex.org/S168572994","display_name":"Nonprofit and Voluntary Sector Quarterly","issn_l":"0094-0607","issn":["0094-0607","0899-7640","1552-7395"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nonprofit and Voluntary Sector Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://research-information.bris.ac.uk/en/publications/82fd3d20-9729-4a3a-955d-cdafa3e74924","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011078746","display_name":"Zoe Lee","orcid":"https://orcid.org/0000-0001-5256-6100","observed_orcids":["https://orcid.org/0000-0001-5256-6100"]},"institutions":[{"id":"https://openalex.org/I51601045","display_name":"University of Bath","ror":"https://ror.org/002h8g185","country_code":"GB","type":"education","lineage":["https://openalex.org/I51601045"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Zoe Lee","raw_affiliation_strings":["University of Bath, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bath, UK","institution_ids":["https://openalex.org/I51601045"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079815667","display_name":"Humphrey Bourne","orcid":"https://orcid.org/0009-0009-7004-7190","observed_orcids":["https://orcid.org/0009-0009-7004-7190"]},"institutions":[{"id":"https://openalex.org/I36234482","display_name":"University of Bristol","ror":"https://ror.org/0524sp257","country_code":"GB","type":"education","lineage":["https://openalex.org/I36234482"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Humphrey Bourne","raw_affiliation_strings":["University of Bristol, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Bristol, UK","institution_ids":["https://openalex.org/I36234482"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5011078746"],"corresponding_institution_ids":["https://openalex.org/I51601045"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":5.9802,"has_fulltext":true,"cited_by_count":28,"citation_normalized_percentile":{"value":0.95581304,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"46","issue":"4","first_page":"794","last_page":"816"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.41819998621940613,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.41819998621940613,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.4097000062465668,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.08640000224113464,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/organizational-identity","display_name":"organizational identity","score":0.7850000262260437},{"id":"https://openalex.org/keywords/dual-identity","display_name":"dual identity","score":0.7459999918937683},{"id":"https://openalex.org/keywords/normative-identity","display_name":"normative identity","score":0.9779999852180481},{"id":"https://openalex.org/keywords/stakeholder-conflict","display_name":"stakeholder conflict","score":0.8080000281333923},{"id":"https://openalex.org/keywords/resource-pressure","display_name":"resource pressure","score":0.6679999828338623},{"id":"https://openalex.org/keywords/corporate-executives","display_name":"business executives","score":0.5920000076293945},{"id":"https://openalex.org/keywords/identity-management","display_name":"identity management","score":0.3070000112056732}],"concepts":[{"id":"https://openalex.org/C75148888","wikidata":"https://www.wikidata.org/wiki/Q776167","display_name":"Rebranding","level":2,"score":0.983538031578064},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.74323970079422},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6113556623458862},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.46622493863105774},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4606509208679199},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.4475223124027252},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.4463554322719574},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.41953855752944946},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3839491605758667},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34448522329330444},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2902999520301819},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.26952046155929565},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.08028364181518555},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1177/0899764017703705","doi":"https://doi.org/10.1177/0899764017703705","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0899764017703705","pdf_url":null,"source":{"id":"https://openalex.org/S168572994","display_name":"Nonprofit and Voluntary Sector Quarterly","issn_l":"0094-0607","issn":["0094-0607","0899-7640","1552-7395"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nonprofit and Voluntary Sector Quarterly","raw_type":"journal-article"},{"id":"pmh:oai:research-information.bris.ac.uk:openaire_cris_publications/82fd3d20-9729-4a3a-955d-cdafa3e74924","doi":null,"is_oa":true,"landing_page_url":"https://research-information.bris.ac.uk/en/publications/82fd3d20-9729-4a3a-955d-cdafa3e74924","pdf_url":null,"source":{"id":"https://openalex.org/S7407055359","display_name":"Explore Bristol Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Lee, Z & Bourne, H 2017, 'Managing dual identities in nonprofit rebranding : an exploratory study', Nonprofit and Voluntary Sector Quarterly. https://doi.org/10.1177/0899764017703705","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:opus.bath.ac.uk:56355","doi":null,"is_oa":false,"landing_page_url":"http://opus.bath.ac.uk/56355/1/Dual_identities_3rd_FINAL_AUG.pdf","pdf_url":"http://opus.bath.ac.uk/56355/1/Dual_identities_3rd_FINAL_AUG.pdf","source":{"id":"https://openalex.org/S4306401631","display_name":"The University of Bath Online Publications Store (The University of Bath)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I51601045","host_organization_name":"University of Bath","host_organization_lineage":["https://openalex.org/I51601045"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Articles"},{"id":"pmh:oai:purehost.bath.ac.uk:openaire/b02516e0-c9f9-465c-b2d1-44733c31e5ca","doi":null,"is_oa":true,"landing_page_url":"https://researchportal.bath.ac.uk/en/publications/b02516e0-c9f9-465c-b2d1-44733c31e5ca","pdf_url":"https://purehost.bath.ac.uk/ws/files/152957466/Dual_identities_3rd_FINAL_AUG.pdf","source":{"id":"https://openalex.org/S4377196294","display_name":"Pure (University of Bath)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I51601045","host_organization_name":"University of Bath","host_organization_lineage":["https://openalex.org/I51601045"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Lee, Z & Bourne, H 2017, 'Managing dual identities in nonprofit rebranding : An exploratory study', Nonprofit and Voluntary Sector Quarterly , vol. 46, no. 4, pp. 794-816. https://doi.org/10.1177/0899764017703705","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:research-information.bris.ac.uk:openaire/82fd3d20-9729-4a3a-955d-cdafa3e74924","doi":null,"is_oa":true,"landing_page_url":"https://research-information.bris.ac.uk/en/publications/82fd3d20-9729-4a3a-955d-cdafa3e74924","pdf_url":"https://research-information.bris.ac.uk/files/111546626/Dual_identities_FINAL_SUBMISSION_2.pdf","source":{"id":"https://openalex.org/S4306400895","display_name":"Bristol Research (University of Bristol)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I36234482","host_organization_name":"University of Bristol","host_organization_lineage":["https://openalex.org/I36234482"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Lee, Z & Bourne, H 2017, 'Managing dual identities in nonprofit rebranding : an exploratory study', Nonprofit and Voluntary Sector Quarterly. https://doi.org/10.1177/0899764017703705","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:https://orca.cardiff.ac.uk:120793","doi":null,"is_oa":false,"landing_page_url":"https://orca.cardiff.ac.uk/id/eprint/120793/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401195","display_name":"ORCA Online Research @Cardiff (Cardiff University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79510175","host_organization_name":"Cardiff University","host_organization_lineage":["https://openalex.org/I79510175"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:research-information.bris.ac.uk:openaire_cris_publications/82fd3d20-9729-4a3a-955d-cdafa3e74924","doi":null,"is_oa":true,"landing_page_url":"https://research-information.bris.ac.uk/en/publications/82fd3d20-9729-4a3a-955d-cdafa3e74924","pdf_url":null,"source":{"id":"https://openalex.org/S7407055359","display_name":"Explore Bristol Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Lee, Z & Bourne, H 2017, 'Managing dual identities in nonprofit rebranding : an exploratory study', Nonprofit and Voluntary Sector Quarterly. https://doi.org/10.1177/0899764017703705","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":56,"referenced_works":["https://openalex.org/W79229537","https://openalex.org/W1658908529","https://openalex.org/W1794573309","https://openalex.org/W1930074288","https://openalex.org/W1966491673","https://openalex.org/W1967249611","https://openalex.org/W1969805774","https://openalex.org/W1978372968","https://openalex.org/W1985542791","https://openalex.org/W1985884309","https://openalex.org/W1985993601","https://openalex.org/W1987006458","https://openalex.org/W2008885184","https://openalex.org/W2010130132","https://openalex.org/W2017640419","https://openalex.org/W2021870671","https://openalex.org/W2029501867","https://openalex.org/W2030544802","https://openalex.org/W2030709586","https://openalex.org/W2037955438","https://openalex.org/W2038489336","https://openalex.org/W2043595192","https://openalex.org/W2044996008","https://openalex.org/W2053432883","https://openalex.org/W2056130408","https://openalex.org/W2062306339","https://openalex.org/W2067665353","https://openalex.org/W2072162296","https://openalex.org/W2091079629","https://openalex.org/W2096364516","https://openalex.org/W2110430462","https://openalex.org/W2115474429","https://openalex.org/W2116378002","https://openalex.org/W2121321619","https://openalex.org/W2129256427","https://openalex.org/W2133524691","https://openalex.org/W2135480773","https://openalex.org/W2135583295","https://openalex.org/W2141951329","https://openalex.org/W2145759977","https://openalex.org/W2148790214","https://openalex.org/W2153982321","https://openalex.org/W2156473714","https://openalex.org/W2157003133","https://openalex.org/W2162806603","https://openalex.org/W2164052892","https://openalex.org/W2166233893","https://openalex.org/W2166298717","https://openalex.org/W2169264022","https://openalex.org/W2170462042","https://openalex.org/W2171762052","https://openalex.org/W2171796199","https://openalex.org/W2341305105","https://openalex.org/W2580389126","https://openalex.org/W3123397884","https://openalex.org/W4239219015"],"related_works":["https://openalex.org/W2030544802","https://openalex.org/W2528944247","https://openalex.org/W3214133722","https://openalex.org/W2424701101","https://openalex.org/W1123087442","https://openalex.org/W7135737041","https://openalex.org/W2546764372","https://openalex.org/W2330168347","https://openalex.org/W2062306339","https://openalex.org/W7162851888"],"abstract_inverted_index":{"Nonprofit":[0],"organizations":[1,76],"that":[2,119],"engage":[3,104],"in":[4,39,46,81,105],"rebranding":[5,29,52,60],"strategies":[6,61],"face":[7],"challenges":[8],"reconciling":[9],"normative":[10,94,123],"(social":[11],"or":[12],"mission":[13],"driven)":[14,18],"and":[15,31,49,62,83,110,122],"utilitarian":[16,79,121],"(business":[17],"identities":[19,33,43,80],"of":[20,34,59,100,107],"their":[21,67],"organizations.":[22],"This":[23],"research":[24,117],"examines":[25],"the":[26,63,98,131],"interplay":[27],"between":[28],"processes":[30],"dual":[32],"10":[35],"rebranded":[36],"charitable":[37],"organizations,":[38],"particular":[40],"how":[41],"these":[42],"are":[44],"reflected":[45],"managers\u2019":[47],"narratives":[48],"subsequently":[50],"shape":[51],"strategies.":[53],"The":[54,116],"study":[55],"reveals":[56],"four":[57],"types":[58],"potential":[64],"drivers":[65],"for":[66],"adoption.":[68],"Pressure":[69],"to":[70,77,91,112,127],"secure":[71],"resources":[72],"can":[73],"lead":[74],"nonprofit":[75],"emphasize":[78],"rebranding,":[82,101],"so":[84],"surface":[85],"hidden":[86],"tensions":[87],"among":[88],"stakeholders":[89],"reluctant":[90],"relinquish":[92],"established":[93],"identities.":[95],"In":[96],"managing":[97],"process":[99],"senior":[102],"managers":[103],"practices":[106],"justifying,":[108],"re-visioning,":[109],"influencing":[111],"reduce":[113],"emerging":[114],"tensions.":[115],"suggests":[118],"both":[120],"identity":[124],"concerns":[125],"need":[126],"be":[128],"addressed":[129],"during":[130],"process.":[132]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2017-01-06T00:00:00"}
