{"id":"https://openalex.org/W2563710703","doi":"https://doi.org/10.18276/miz.2016.44-04","title":"Determinants of the Quality of Marketing Research","display_name":"Determinants of the Quality of Marketing Research","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2563710703","doi":"https://doi.org/10.18276/miz.2016.44-04","mag":"2563710703"},"language":"pl","primary_location":{"id":"doi:10.18276/miz.2016.44-04","doi":"https://doi.org/10.18276/miz.2016.44-04","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2016.44-04","pdf_url":"https://wnus.edu.pl/miz/file/article/view/2023.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.edu.pl/miz/file/article/view/2023.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039852670","display_name":"Robert Nowacki","orcid":"https://orcid.org/0000-0001-7380-0672","observed_orcids":["https://orcid.org/0000-0001-7380-0672","https://orcid.org/0000-0002-4527-9557"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Robert Nowacki","raw_affiliation_strings":["Wy\u017csza Szko\u0142a Finans\u00f3w i Zarz\u0105dzania w Warszawie, Wydzia\u0142 Zarz\u0105dzania i Finans\u00f3w"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wy\u017csza Szko\u0142a Finans\u00f3w i Zarz\u0105dzania w Warszawie, Wydzia\u0142 Zarz\u0105dzania i Finans\u00f3w","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5039852670"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.25714286,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"44","issue":null,"first_page":"51","last_page":"62"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5313000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5313000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.2849000096321106,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.08500000089406967,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-relationship-building","display_name":"customer relationship building","score":0.8650000095367432},{"id":"https://openalex.org/keywords/business-managers-perceptions","display_name":"business managers' perceptions","score":0.7540000081062317},{"id":"https://openalex.org/keywords/economic-slowdown","display_name":"economic slowdown","score":0.5929999947547913}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.2941949963569641}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/miz.2016.44-04","doi":"https://doi.org/10.18276/miz.2016.44-04","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2016.44-04","pdf_url":"https://wnus.edu.pl/miz/file/article/view/2023.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/miz.2016.44-04","doi":"https://doi.org/10.18276/miz.2016.44-04","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2016.44-04","pdf_url":"https://wnus.edu.pl/miz/file/article/view/2023.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2563710703.pdf","grobid_xml":"https://content.openalex.org/works/W2563710703.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1533120056","https://openalex.org/W1604682397","https://openalex.org/W1605991455","https://openalex.org/W2007153449","https://openalex.org/W2555955746","https://openalex.org/W2787511409","https://openalex.org/W2970235121","https://openalex.org/W4251698047","https://openalex.org/W4285719527","https://openalex.org/W6631766076"],"related_works":["https://openalex.org/W4411930613","https://openalex.org/W4403464671","https://openalex.org/W2555955746","https://openalex.org/W2315536453","https://openalex.org/W1998315991","https://openalex.org/W4407002033","https://openalex.org/W2618104651","https://openalex.org/W2072396811","https://openalex.org/W896002722","https://openalex.org/W4230097720"],"abstract_inverted_index":{"Intensyfikacja":[0],"zjawisk":[1],"konkurencyjnych":[2],"w":[3,7,37,57,68],"czasach":[4],"spowolnienia":[5],"gospodarczego":[6],"drugiej":[8],"dekadzie":[9],"XXI":[10],"wieku":[11],"przynios\u0142a":[12],"zmian\u0119":[13],"perspektyw":[14],"postrzegania":[15],"i":[16],"oceny":[17],"jako\u015bci":[18,29],"bada\u0144":[19,35,45,48],"marketingowych.":[20,46],"Celem":[21],"artyku\u0142u":[22],"jest":[23],"analiza":[24],"czynnik\u00f3w":[25],"wp\u0142ywaj\u0105cych":[26],"na":[27,32],"ocen\u0119":[28],"us\u0142ug":[30],"badawczych":[31],"podstawie":[33],"wynik\u00f3w":[34],"prowadzonych":[36],"2015":[38],"roku":[39],"w\u015br\u00f3d":[40],"mened\u017cer\u00f3w":[41],"przedsi\u0119biorstw":[42],"korzystaj\u0105cych":[43],"z":[44,64],"Wyniki":[47],"wskazuj\u0105,":[49],"\u017ce":[50],"kluczowymi":[51],"determinantami":[52],"s\u0105":[53,72],"do\u015bwiadczenie":[54],"agencji":[55],"badawczej":[56],"danej":[58],"bran\u017cy":[59],"oraz":[60],"umiej\u0119tno\u015b\u0107":[61],"budowania":[62],"relacjami":[63],"klientami.":[65],"Oceny":[66],"te":[67],"niewielkim":[69],"stopniu":[70],"r\u00f3\u017cnicowane":[71],"przez":[73],"cechy":[74],"badanych":[75],"przedsi\u0119biorstw.":[76]},"counts_by_year":[],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2017-01-06T00:00:00"}
