{"id":"https://openalex.org/W2557517402","doi":"https://doi.org/10.1016/j.sbspro.2016.11.067","title":"The Determinants of Relationship between Marketing Mix Strategy and Drivers of Export Performance in Foreign Markets: An Application on Turkish Clothing Industry","display_name":"The Determinants of Relationship between Marketing Mix Strategy and Drivers of Export Performance in Foreign Markets: An Application on Turkish Clothing Industry","publication_year":2016,"publication_date":"2016-11-01","ids":{"openalex":"https://openalex.org/W2557517402","doi":"https://doi.org/10.1016/j.sbspro.2016.11.067","mag":"2557517402"},"language":"en","primary_location":{"id":"doi:10.1016/j.sbspro.2016.11.067","doi":"https://doi.org/10.1016/j.sbspro.2016.11.067","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2016.11.067","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042816316019/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.sciencedirect.com/science/article/pii/S1877042816316019/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027209684","display_name":"T. Sabri Erdil","orcid":"https://orcid.org/0000-0001-5987-0754","observed_orcids":["https://orcid.org/0000-0001-5987-0754"]},"institutions":[{"id":"https://openalex.org/I74897591","display_name":"Marmara University","ror":"https://ror.org/02kswqa67","country_code":"TR","type":"education","lineage":["https://openalex.org/I74897591"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"T. Sabri Erdil","raw_affiliation_strings":["Marmara University, 34722, Istanbul, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marmara University, 34722, Istanbul, Turkey","institution_ids":["https://openalex.org/I74897591"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102250226","display_name":"Osman \u00d6zdemir","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I74897591","display_name":"Marmara University","ror":"https://ror.org/02kswqa67","country_code":"TR","type":"education","lineage":["https://openalex.org/I74897591"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Osman \u00d6zdemir","raw_affiliation_strings":["Marmara University, 34722, Istanbul, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marmara University, 34722, Istanbul, Turkey","institution_ids":["https://openalex.org/I74897591"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5102250226"],"corresponding_institution_ids":["https://openalex.org/I74897591"],"apc_list":null,"apc_paid":null,"fwci":9.481,"has_fulltext":true,"cited_by_count":28,"citation_normalized_percentile":{"value":0.97754293,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"235","issue":null,"first_page":"546","last_page":"556"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10128","display_name":"Global trade and economics","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix-strategy","display_name":"marketing mix strategy","score":0.9549999833106995},{"id":"https://openalex.org/keywords/export-performance","display_name":"export performance","score":0.9850000143051147},{"id":"https://openalex.org/keywords/garment-industry","display_name":"apparel industry","score":0.6679999828338623},{"id":"https://openalex.org/keywords/textile-industry","display_name":"textile industry","score":0.9150000214576721},{"id":"https://openalex.org/keywords/turkish-exporters","display_name":"Turkish exporters","score":0.7279999852180481},{"id":"https://openalex.org/keywords/firm-characteristics","display_name":"firm characteristics","score":0.7070000171661377},{"id":"https://openalex.org/keywords/international-experience","display_name":"international experience","score":0.8859999775886536},{"id":"https://openalex.org/keywords/international-commitments","display_name":"international commitments","score":0.9959999918937683},{"id":"https://openalex.org/keywords/environmental-characteristics","display_name":"environmental characteristics","score":0.6819999814033508},{"id":"https://openalex.org/keywords/competitive-strategy","display_name":"competitive strategy","score":0.6140000224113464},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.8019999861717224},{"id":"https://openalex.org/keywords/export-management","display_name":"export management","score":0.3070000112056732}],"concepts":[{"id":"https://openalex.org/C2781121862","wikidata":"https://www.wikidata.org/wiki/Q256","display_name":"Turkish","level":2,"score":0.871496856212616},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.7992676496505737},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6855649352073669},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.673891007900238},{"id":"https://openalex.org/C2778269237","wikidata":"https://www.wikidata.org/wiki/Q5421562","display_name":"Export performance","level":2,"score":0.6042413115501404},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5778848528862},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5388898253440857},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5249362587928772},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.49664145708084106},{"id":"https://openalex.org/C2983843516","wikidata":"https://www.wikidata.org/wiki/Q11828862","display_name":"Clothing industry","level":3,"score":0.45352113246917725},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.42806366086006165},{"id":"https://openalex.org/C518936366","wikidata":"https://www.wikidata.org/wiki/Q607081","display_name":"Textile industry","level":2,"score":0.41127458214759827},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1016/j.sbspro.2016.11.067","doi":"https://doi.org/10.1016/j.sbspro.2016.11.067","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2016.11.067","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042816316019/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},{"id":"pmh:oai:openaccess.marmara.edu.tr:11424/223229","doi":null,"is_oa":true,"landing_page_url":"https://openaccess.marmara.edu.tr/bitstreams/9c1e44ee-dd08-41dd-9e14-190ca7ff86c3/download","pdf_url":null,"source":{"id":"https://openalex.org/S4306401380","display_name":"Dspace Repository (Marmara \u00dcniversitesi)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I74897591","host_organization_name":"Marmara University","host_organization_lineage":["https://openalex.org/I74897591"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceObject"},{"id":"pmh:oai:openaccess.marmara.edu.tr:11424/96717","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11424/96717","pdf_url":null,"source":{"id":"https://openalex.org/S4306401380","display_name":"Dspace Repository (Marmara \u00dcniversitesi)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I74897591","host_organization_name":"Marmara University","host_organization_lineage":["https://openalex.org/I74897591"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"workingPaper"}],"best_oa_location":{"id":"doi:10.1016/j.sbspro.2016.11.067","doi":"https://doi.org/10.1016/j.sbspro.2016.11.067","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2016.11.067","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042816316019/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.48510000109672546,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320312770","display_name":"Academy of Marketing","ror":"https://ror.org/014x5gh74"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2557517402.pdf","grobid_xml":"https://content.openalex.org/works/W2557517402.grobid-xml"},"referenced_works_count":56,"referenced_works":["https://openalex.org/W569301215","https://openalex.org/W808022681","https://openalex.org/W1491815251","https://openalex.org/W1494198329","https://openalex.org/W1536850137","https://openalex.org/W1552646067","https://openalex.org/W1597242004","https://openalex.org/W1970822182","https://openalex.org/W1971944201","https://openalex.org/W1974428936","https://openalex.org/W1976341104","https://openalex.org/W1979714655","https://openalex.org/W1979979666","https://openalex.org/W1990631438","https://openalex.org/W1995379475","https://openalex.org/W2004742068","https://openalex.org/W2007424799","https://openalex.org/W2010355192","https://openalex.org/W2010510442","https://openalex.org/W2031925335","https://openalex.org/W2034162273","https://openalex.org/W2044589776","https://openalex.org/W2045065951","https://openalex.org/W2069350635","https://openalex.org/W2073303592","https://openalex.org/W2074113317","https://openalex.org/W2075008434","https://openalex.org/W2078959516","https://openalex.org/W2081329658","https://openalex.org/W2089174367","https://openalex.org/W2089455678","https://openalex.org/W2089701746","https://openalex.org/W2093322402","https://openalex.org/W2101170830","https://openalex.org/W2102778553","https://openalex.org/W2107538442","https://openalex.org/W2107675973","https://openalex.org/W2115374626","https://openalex.org/W2131857672","https://openalex.org/W2140461508","https://openalex.org/W2148322766","https://openalex.org/W2155966996","https://openalex.org/W2158929402","https://openalex.org/W2161806258","https://openalex.org/W2174859259","https://openalex.org/W2187843191","https://openalex.org/W2192305995","https://openalex.org/W2200841646","https://openalex.org/W2211347058","https://openalex.org/W2903115403","https://openalex.org/W3149395617","https://openalex.org/W4231179289","https://openalex.org/W4242693401","https://openalex.org/W4285719527","https://openalex.org/W4375849300","https://openalex.org/W6687217998"],"related_works":["https://openalex.org/W2889886134","https://openalex.org/W2488140378","https://openalex.org/W2021980657","https://openalex.org/W2328506996","https://openalex.org/W2125158312","https://openalex.org/W4236678726","https://openalex.org/W2796937158","https://openalex.org/W3042598884","https://openalex.org/W1796334386","https://openalex.org/W2929400436"],"abstract_inverted_index":{"The":[0,170],"aim":[1],"of":[2,10,37,191,193,227],"this":[3],"study":[4],"is":[5,23,73,85,105,188],"to":[6,147,196],"investigate":[7],"the":[8,27,43,48,76,89,100,117,168,189,218,242,248],"effects":[9,51,240],"firm":[11,136],"characteristics":[12,31],"and":[13,32,56,78,142,179,199,206,224,234,237],"marketing":[14,53,70],"mix":[15,54,71],"strategies":[16,68],"on":[17,52,66,82,167],"export":[18,38,57,83,123,150,155,181,194,228],"performance.":[19],"An":[20],"integrative":[21],"approach":[22],"used":[24,106],"in":[25,42,47,61,88,99,116,129,152,247],"designing":[26],"research":[28,91],"model.":[29],"Firm-specific":[30],"external":[33,197,235],"factors":[34,202],"as":[35,45],"antecedents":[36,192,236],"performance":[39,58,84,151,195,229],"are":[40,59,145],"included":[41],"model":[44,77,92],"existed":[46,98],"literature.":[49,101],"Their":[50],"strategy":[55,72,162,239],"investigated":[60],"Turkish":[62,125,153,219],"clothing-textile":[63],"industry.":[64],"Based":[65],"competition":[67],"theory,":[69],"added":[74],"into":[75],"its":[79,214],"mediating":[80,165],"effect":[81,166],"studied.":[86],"Variables":[87],"proposed":[90],"were":[93,120],"measured":[94],"by":[95],"scales":[96],"already":[97],"A":[102],"questionnaire":[103],"form":[104],"both":[107],"via":[108],"e-mail":[109],"or":[110],"face-to-face":[111],"interviews":[112],"for":[113,176,213,241],"gathering":[114],"data":[115],"survey.":[118],"Data":[119],"collected":[121],"from":[122],"based":[124],"textile":[126],"firms":[127],"operating":[128],"clothing":[130,154,220],"sector.":[131],"Empirical":[132],"results":[133],"indicate":[134],"that":[135,160,177],"characteristics,":[137,139],"environmental":[138],"international":[140,143,204],"experience":[141],"commitment":[144,205],"linked":[146],"higher":[148],"levels":[149],"firms.":[156],"Another":[157,186],"finding":[158],"implies":[159],"marketing-mix":[161,238],"has":[163,230],"a":[164,211],"relationship.":[169],"findings":[171],"can":[172],"be":[173],"generalized":[174],"only":[175],"sector":[178,243],"provide":[180],"managers":[182],"with":[183],"useful":[184],"insights.":[185],"limitation":[187],"restriction":[190],"environment":[198],"firm-specific":[200],"internal":[201],"like":[203],"experience.":[207],"This":[208],"paper":[209],"demonstrates":[210],"value":[212],"sector-specific":[215],"findings.":[216],"In":[217],"industry,":[221],"financial,":[222],"strategic,":[223],"competitive":[225],"dimensions":[226],"been":[231],"evaluated.":[232],"Internal":[233],"have":[244],"also":[245],"contribution":[246],"field.":[249]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-12-08T00:00:00"}
