{"id":"https://openalex.org/W2556491357","doi":"https://doi.org/10.3390/systems4040035","title":"Decoding the XXI Century\u2019s Marketing Shift: An Agency Theory Framework","display_name":"Decoding the XXI Century\u2019s Marketing Shift: An Agency Theory Framework","publication_year":2016,"publication_date":"2016-11-15","ids":{"openalex":"https://openalex.org/W2556491357","doi":"https://doi.org/10.3390/systems4040035","mag":"2556491357"},"language":"en","primary_location":{"id":"doi:10.3390/systems4040035","doi":"https://doi.org/10.3390/systems4040035","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems4040035","pdf_url":"https://www.mdpi.com/2079-8954/4/4/35/pdf?version=1479220594","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2079-8954/4/4/35/pdf?version=1479220594","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015551394","display_name":"Gandolfo Dominici","orcid":"https://orcid.org/0000-0002-9061-318X","observed_orcids":["https://orcid.org/0000-0002-9061-318X"]},"institutions":[{"id":"https://openalex.org/I900890020","display_name":"University of Palermo","ror":"https://ror.org/044k9ta02","country_code":"IT","type":"education","lineage":["https://openalex.org/I900890020"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Gandolfo Dominici","raw_affiliation_strings":["Professor of Marketing, Department SEAS, Polythecnic School, University of Palermo, Palermo 90128, Italy","Scientific Director, Business Systems Laboratory, Avellino, 83100, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Marketing, Department SEAS, Polythecnic School, University of Palermo, Palermo 90128, Italy","institution_ids":["https://openalex.org/I900890020"]},{"raw_affiliation_string":"Scientific Director, Business Systems Laboratory, Avellino, 83100, Italy","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052018441","display_name":"Maurice I. Yolles","orcid":"https://orcid.org/0000-0001-9376-0970","observed_orcids":["https://orcid.org/0000-0001-9376-0970"]},"institutions":[{"id":"https://openalex.org/I63098007","display_name":"Liverpool John Moores University","ror":"https://ror.org/04zfme737","country_code":"GB","type":"education","lineage":["https://openalex.org/I63098007"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Maurice Yolles","raw_affiliation_strings":["Professor Emeritus of Management Systems at Liverpool John Moores University, Liverpool L3 5UA, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor Emeritus of Management Systems at Liverpool John Moores University, Liverpool L3 5UA, UK","institution_ids":["https://openalex.org/I63098007"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5015551394"],"corresponding_institution_ids":["https://openalex.org/I900890020"],"apc_list":{"value":2400,"currency":"CHF","value_usd":2896},"apc_paid":{"value":2400,"currency":"CHF","value_usd":2896},"fwci":2.5956,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.92115428,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":"4","issue":"4","first_page":"35","last_page":"35"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/agency-theory","display_name":"agency theory","score":0.8339999914169312},{"id":"https://openalex.org/keywords/value-co-creation","display_name":"value co-creation","score":0.9589999914169312},{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.7269999980926514},{"id":"https://openalex.org/keywords/epistemological-shift","display_name":"epistemological change","score":0.7129999995231628},{"id":"https://openalex.org/keywords/sociocybernetics","display_name":"sociocybernetics","score":0.8679999709129333},{"id":"https://openalex.org/keywords/client-provider-interaction","display_name":"customer-provider interaction","score":0.8669999837875366},{"id":"https://openalex.org/keywords/biological-systems","display_name":"biological systems","score":0.6380000114440918},{"id":"https://openalex.org/keywords/value-creation","display_name":"value creation","score":0.609000027179718},{"id":"https://openalex.org/keywords/product","display_name":"product","score":0.5839999914169312},{"id":"https://openalex.org/keywords/customers","display_name":"customers","score":0.7250000238418579},{"id":"https://openalex.org/keywords/21st-century-marketing","display_name":"21st century marketing","score":0.7670000195503235}],"concepts":[{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.67192542552948},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5841437578201294},{"id":"https://openalex.org/C128706718","wikidata":"https://www.wikidata.org/wiki/Q131015","display_name":"Positivism","level":2,"score":0.5701882839202881},{"id":"https://openalex.org/C133281099","wikidata":"https://www.wikidata.org/wiki/Q1783023","display_name":"Constructivism (international relations)","level":4,"score":0.5114768743515015},{"id":"https://openalex.org/C509535802","wikidata":"https://www.wikidata.org/wiki/Q47783","display_name":"Postmodernism","level":2,"score":0.4931025207042694},{"id":"https://openalex.org/C115286129","wikidata":"https://www.wikidata.org/wiki/Q123637","display_name":"Cybernetics","level":2,"score":0.46094971895217896},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40397414565086365},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3799677789211273},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3742465078830719},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3656626343727112},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3007138967514038},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.29245007038116455},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.181886225938797},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.11762002110481262},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1049593985080719},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C34355311","wikidata":"https://www.wikidata.org/wiki/Q166542","display_name":"International relations","level":3,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/systems4040035","doi":"https://doi.org/10.3390/systems4040035","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems4040035","pdf_url":"https://www.mdpi.com/2079-8954/4/4/35/pdf?version=1479220594","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},{"id":"doi:10.20944/preprints201608.0131.v1","doi":"https://doi.org/10.20944/preprints201608.0131.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints201608.0131.v1","pdf_url":null,"source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:iris.unipa.it:10447/209754","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10447/209754","pdf_url":"https://iris.unipa.it/bitstream/10447/209754/1/Marketing%20Shift-systems-04-00035.pdf","source":{"id":"https://openalex.org/S4306401065","display_name":"Nova Science Publishers (Nova Science Publishers, Inc.)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:b1895f7c80c94150a6d720a29a03dba3","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/b1895f7c80c94150a6d720a29a03dba3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Systems, Vol 4, Iss 4, p 35 (2016)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/systems4040035","doi":"https://doi.org/10.3390/systems4040035","is_oa":true,"landing_page_url":"https://doi.org/10.3390/systems4040035","pdf_url":"https://www.mdpi.com/2079-8954/4/4/35/pdf?version=1479220594","source":{"id":"https://openalex.org/S4210219410","display_name":"Systems","issn_l":"2079-8954","issn":["2079-8954"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2556491357.pdf","grobid_xml":"https://content.openalex.org/works/W2556491357.grobid-xml"},"referenced_works_count":51,"referenced_works":["https://openalex.org/W55816091","https://openalex.org/W1508454107","https://openalex.org/W1523997546","https://openalex.org/W1545398378","https://openalex.org/W1608471411","https://openalex.org/W1967058415","https://openalex.org/W1972970784","https://openalex.org/W1979107332","https://openalex.org/W1982223617","https://openalex.org/W1987143159","https://openalex.org/W1995713075","https://openalex.org/W2003424103","https://openalex.org/W2003457420","https://openalex.org/W2010476901","https://openalex.org/W2016738977","https://openalex.org/W2018133505","https://openalex.org/W2034512874","https://openalex.org/W2036571048","https://openalex.org/W2038301877","https://openalex.org/W2041734968","https://openalex.org/W2044744663","https://openalex.org/W2051742406","https://openalex.org/W2055434990","https://openalex.org/W2055911529","https://openalex.org/W2061406679","https://openalex.org/W2078606772","https://openalex.org/W2079373094","https://openalex.org/W2090831283","https://openalex.org/W2092242533","https://openalex.org/W2093505263","https://openalex.org/W2098450328","https://openalex.org/W2120489714","https://openalex.org/W2126840412","https://openalex.org/W2135526934","https://openalex.org/W2135856408","https://openalex.org/W2163451112","https://openalex.org/W2163728891","https://openalex.org/W2234597889","https://openalex.org/W2265337851","https://openalex.org/W2270694459","https://openalex.org/W2317974638","https://openalex.org/W2493894436","https://openalex.org/W2578517644","https://openalex.org/W2763807655","https://openalex.org/W4234535073","https://openalex.org/W4244928213","https://openalex.org/W4247159043","https://openalex.org/W4302133436","https://openalex.org/W6724573939","https://openalex.org/W6828573971","https://openalex.org/W7065621647"],"related_works":["https://openalex.org/W2568029919","https://openalex.org/W2265337851","https://openalex.org/W2896878127","https://openalex.org/W2986029874","https://openalex.org/W2298730933","https://openalex.org/W2748509075","https://openalex.org/W3196091917","https://openalex.org/W2896106586","https://openalex.org/W2898017998","https://openalex.org/W2979335885"],"abstract_inverted_index":{"Since":[0],"the":[1,4,32,69,80,132,141,179,195,200],"beginning":[2],"of":[3,14,29,35,72,84,131,159,194],"XXI":[5],"century,":[6],"marketing":[7,37,183],"theory":[8,93],"has":[9,24],"moved":[10],"through":[11],"a":[12,27,52,66,118,157,167,191],"series":[13,28],"epistemological":[15],"shifts":[16,46],"from":[17],"modern":[18],"positivism":[19],"to":[20,31,76,79,100,110,127,184,186],"postmodern":[21],"constructivism.":[22],"This":[23,60],"resulted":[25],"in":[26,117,140,166,182,199],"changes":[30],"main":[33],"concepts":[34],"\u201ctraditional\u201d":[36],"such":[38,56],"as:":[39],"market,":[40],"product,":[41],"customer,":[42],"and":[43,106,138,164],"value.":[44],"These":[45],"can":[47,173],"be":[48,174],"better":[49],"viewed":[50],"under":[51],"social":[53],"cybernetics":[54],"approach":[55,96],"as":[57,152],"agency":[58],"theory.":[59],"is":[61,64,89,94,98,125,150],"because":[62],"there":[63],"now":[65],"view":[67],"that":[68,97],"linear":[70],"concept":[71],"value":[73,85,88,114,142,148,201],"creation":[74],"needs":[75],"give":[77],"way":[78],"more":[81],"complex":[82],"process":[83,155],"cocreation,":[86],"where":[87],"created":[90],"collectively.":[91],"Agency":[92],"one":[95],"able":[99,109,126],"shed":[101],"light":[102],"on":[103],"how":[104],"customers":[105,137],"providers":[107,139],"are":[108],"recursively":[111],"create":[112],"collective":[113],"during":[115],"interaction":[116],"market.":[119],"The":[120,171],"theoretical":[121],"framework":[122,172],"provided":[123],"here":[124],"provide":[128],"improved":[129],"understanding":[130],"interactions":[133],"betfween":[134],"(and":[135],"among)":[136],"cocreation":[143,149,202],"process.":[144],"In":[145],"this":[146],"theory,":[147],"depicted":[151],"an":[153,175],"interactive":[154],"between":[156],"set":[158],"\u201cliving":[160],"system\u201d":[161],"agencies":[162],"(providers":[163],"customers)":[165],"given":[168],"market":[169],"arena.":[170],"effective":[176],"tool":[177],"for":[178],"managers":[180],"involved":[181,198],"contribute":[185],"providers\u2019":[187],"policies":[188],"by":[189],"supplying":[190],"clearer":[192],"portrait":[193],"systemic":[196],"relations":[197],"dynamics.":[203]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2016-11-30T00:00:00"}
