{"id":"https://openalex.org/W2554889568","doi":"https://doi.org/10.1007/978-3-658-16521-5_5","title":"Res\u00fcmee der Analyse medienbezogenen Involvementmanagements","display_name":"Res\u00fcmee der Analyse medienbezogenen Involvementmanagements","publication_year":2016,"publication_date":"2016-11-24","ids":{"openalex":"https://openalex.org/W2554889568","doi":"https://doi.org/10.1007/978-3-658-16521-5_5","mag":"2554889568"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-16521-5_5","doi":"https://doi.org/10.1007/978-3-658-16521-5_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-16521-5_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kommunikation im \u00f6ffentlichen Raum","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2549793680","display_name":"Kommunikation im \u00f6ffentlichen Raum"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055600136","display_name":"Julia Roll","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I51441396","display_name":"Bauhaus-Universit\u00e4t Weimar","ror":"https://ror.org/033bb5z47","country_code":"DE","type":"education","lineage":["https://openalex.org/I51441396"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Julia Roll","raw_affiliation_strings":["Bauhaus Universit\u00e4t Weimar, Weimar, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bauhaus Universit\u00e4t Weimar, Weimar, Deutschland","institution_ids":["https://openalex.org/I51441396"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5055600136"],"corresponding_institution_ids":["https://openalex.org/I51441396"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.32838697,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"277","last_page":"289"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.51419997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.51419997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.3610999882221222,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07750000059604645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/media-involvement","display_name":"media involvement","score":0.492000013589859},{"id":"https://openalex.org/keywords/media-management","display_name":"media management","score":0.3610000014305115},{"id":"https://openalex.org/keywords/theoretical-implications","display_name":"theoretical implications","score":0.6389999985694885},{"id":"https://openalex.org/keywords/research-methodology-critique","display_name":"research methodology critique","score":0.6240000128746033}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5133005976676941},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.4013335108757019}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-16521-5_5","doi":"https://doi.org/10.1007/978-3-658-16521-5_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-16521-5_5","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kommunikation im \u00f6ffentlichen Raum","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4235529342","https://openalex.org/W2553816152","https://openalex.org/W4250162664","https://openalex.org/W4231269489","https://openalex.org/W4299955292","https://openalex.org/W7172126033","https://openalex.org/W4241520027","https://openalex.org/W4382807793","https://openalex.org/W4237857011","https://openalex.org/W4367357754"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-11-30T00:00:00"}