{"id":"https://openalex.org/W2554481447","doi":null,"title":"Guidelines on writing a first quantitative academic article","display_name":"Guidelines on writing a first quantitative academic article","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W2554481447","mag":"2554481447"},"language":"en","primary_location":{"id":"mag:2554481447","doi":null,"is_oa":false,"landing_page_url":"https://www.up.ac.za/media/shared/Legacy/sitefiles/file/40/753/writing_an_academic_journal_article.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012503712","display_name":"Theuns Kotz\u00e9","orcid":"https://orcid.org/0000-0001-7805-8649","observed_orcids":["https://orcid.org/0000-0001-7805-8649"]},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"countries":["ZA"],"is_corresponding":true,"raw_author_name":"Theuns Kotz\u00e9","raw_affiliation_strings":["University of Pretoria"],"raw_orcid":"https://orcid.org/0000-0001-7805-8649","affiliations":[{"raw_affiliation_string":"University of Pretoria","institution_ids":["https://openalex.org/I69552723"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5012503712"],"corresponding_institution_ids":["https://openalex.org/I69552723"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.43705244,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.8217999935150146,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.8217999935150146,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12648","display_name":"Academic Writing and Publishing","score":0.04490000009536743,"subfield":{"id":"https://openalex.org/subfields/1207","display_name":"History and Philosophy of Science"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.04320000112056732,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.5350000262260437},{"id":"https://openalex.org/keywords/homoeroticism","display_name":"homoeroticism","score":0.6169999837875366},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.6949999928474426},{"id":"https://openalex.org/keywords/brand-acceptance","display_name":"brand acceptance","score":0.6869999766349792},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.968999981880188},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.4790000021457672},{"id":"https://openalex.org/keywords/perceived-brand-quality","display_name":"perceived brand quality","score":0.5989999771118164},{"id":"https://openalex.org/keywords/young-adult-consumers","display_name":"young adult consumers","score":0.4000000059604645}],"concepts":[{"id":"https://openalex.org/C2780540011","wikidata":"https://www.wikidata.org/wiki/Q6649","display_name":"Lesbian","level":2,"score":0.9281241297721863},{"id":"https://openalex.org/C200288055","wikidata":"https://www.wikidata.org/wiki/Q2621792","display_name":"Element (criminal law)","level":2,"score":0.8239408731460571},{"id":"https://openalex.org/C176856949","wikidata":"https://www.wikidata.org/wiki/Q2001676","display_name":"Offensive","level":2,"score":0.7103907465934753},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6898782253265381},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6666905283927917},{"id":"https://openalex.org/C518914266","wikidata":"https://www.wikidata.org/wiki/Q1054574","display_name":"Romance","level":2,"score":0.6068845987319946},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5104981660842896},{"id":"https://openalex.org/C2776001192","wikidata":"https://www.wikidata.org/wiki/Q6636","display_name":"Homosexuality","level":2,"score":0.4312064051628113},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.39509499073028564},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31518757343292236},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22683045268058777},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.15320417284965515},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.14472845196723938},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2554481447","doi":null,"is_oa":false,"landing_page_url":"https://www.up.ac.za/media/shared/Legacy/sitefiles/file/40/753/writing_an_academic_journal_article.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W190436668","https://openalex.org/W1495316781","https://openalex.org/W1521174206","https://openalex.org/W1531005791","https://openalex.org/W1607222103","https://openalex.org/W1799418110","https://openalex.org/W1966762811","https://openalex.org/W1971343829","https://openalex.org/W1973734655","https://openalex.org/W1983552822","https://openalex.org/W1991623719","https://openalex.org/W1999514691","https://openalex.org/W2006873532","https://openalex.org/W2025276197","https://openalex.org/W2026202003","https://openalex.org/W2032832502","https://openalex.org/W2039214203","https://openalex.org/W2051753763","https://openalex.org/W2063944372","https://openalex.org/W2070868828","https://openalex.org/W2073757295","https://openalex.org/W2074261400","https://openalex.org/W2086682368","https://openalex.org/W2091904737","https://openalex.org/W2106802306","https://openalex.org/W2120194710","https://openalex.org/W2130972252","https://openalex.org/W2150563888","https://openalex.org/W2170526117","https://openalex.org/W2304110941","https://openalex.org/W2496037356","https://openalex.org/W2895189975","https://openalex.org/W2902893345","https://openalex.org/W2972163492","https://openalex.org/W3147181238"],"related_works":["https://openalex.org/W190436668","https://openalex.org/W7125609629","https://openalex.org/W3101361545","https://openalex.org/W7057942262","https://openalex.org/W2346507855","https://openalex.org/W7217066279","https://openalex.org/W2082670191","https://openalex.org/W4210953950","https://openalex.org/W1968145910","https://openalex.org/W1559868397"],"abstract_inverted_index":{"[Element":[0,43,72,92,105,193,212],"1]":[1],"Advertisements":[2,146],"have":[3],"become":[4],"more":[5,152,186],"risque":[6,19],"as":[7,62,64,140],"companies":[8],"vie":[9],"for":[10],"consumer":[11,54],"attention":[12,133,156,207],"in":[13,28,36,123,154,243],"an":[14,199],"over-saturated":[15],"market.":[16],"One":[17],"such":[18,88],"approach":[20],"is":[21,110],"the":[22,48,57,60,70,206,219,222,225,234,237],"use":[23],"of":[24,50,96,116,120,165,191,208,221,227,236],"\u201clesbian":[25],"appeals\u201d;":[26],"appeals":[27,52,83,89,131,196,242],"which":[29],"two":[30],"female":[31],"models":[32],"are":[33,84,151,183],"depicted":[34,232],"interacting":[35],"a":[37,111],"seemingly":[38],"romantic":[39],"or":[40,86,144],"erotic":[41],"manner.":[42],"2]":[44],"This":[45],"study":[46],"investigates":[47],"influence":[49],"lesbian":[51,82,121,130,149,241],"on":[53,65],"attitudes":[55],"towards":[56],"advertisement":[58],"and":[59,118,134,136,157,233,253],"brand,":[61],"well":[63],"consumers\u2019":[66],"intention":[67],"to":[68,79,103,171,188,204,230],"purchase":[69],"product.":[71],"3]":[73],"The":[74,176],"results":[75],"should":[76],"assist":[77],"marketers":[78],"ascertain":[80],"whether":[81,87],"effective":[85,153],"offend":[90],"consumers.":[91,211],"4]":[93],"A":[94],"survey":[95],"hetero-,":[97],"homoand":[98],"bisexual":[99],"respondents":[100],"(aged":[101],"18":[102],"30)":[104],"5]":[106],"found":[107],"that":[108,180],"there":[109],"significant":[112],"correlation":[113],"between":[114],"tolerance":[115],"homosexuality":[117],"acceptance":[119],"content":[122],"print":[124],"advertisements.":[125,244],"In":[126],"addition,":[127],"advertisements":[128],"containing":[129,147],"attracted":[132],"interest":[135],"were":[137],"not":[138,184],"perceived":[139],"particularly":[141],"immoral,":[142],"exploitive":[143],"offensive.":[145],"clear":[148],"interactions":[150],"attracting":[155],"being":[158],"memorable":[159],"than":[160],"those":[161],"with":[162],"lower":[163,172],"levels":[164],"homoerotic":[166,228],"tension,":[167],"but":[168],"may":[169,197],"lead":[170],"brand":[173],"quality":[174],"perceptions.":[175],"findings":[177],"further":[178],"indicate":[179],"homosexual":[181],"consumers":[182],"significantly":[185],"open":[187],"this":[189],"type":[190],"advertising.":[192],"6]":[194],"Lesbian":[195],"be":[198,231],"appropriate,":[200],"though":[201],"controversial":[202],"strategy":[203],"get":[205],"so-called":[209],"\u201ctwenty-something\u201d":[210],"7]":[213],"Marketers":[214],"should,":[215],"however,":[216],"carefully":[217],"evaluate":[218],"nature":[220,235],"target":[223],"market,":[224],"degree":[226],"tension":[229],"product":[238],"when":[239],"considering":[240],"Source:":[245],"Adapted":[246],"from":[247],"Orr,":[248],"Van":[249],"Rheede":[250],"van":[251],"Oudtshoorn":[252],"Kotze":[254],"(2005:49);":[255],"246":[256],"words.":[257]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-11-30T00:00:00"}
