{"id":"https://openalex.org/W2553591546","doi":"https://doi.org/10.18276/pzfm.2015.40-02","title":"The Importance of a Tourist Route as a Marketing Product in Creation of the Image of a Region","display_name":"The Importance of a Tourist Route as a Marketing Product in Creation of the Image of a Region","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2553591546","doi":"https://doi.org/10.18276/pzfm.2015.40-02","mag":"2553591546"},"language":"pl","primary_location":{"id":"doi:10.18276/pzfm.2015.40-02","doi":"https://doi.org/10.18276/pzfm.2015.40-02","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.40-02","pdf_url":"https://wnus.edu.pl/miz/file/article/view/618.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.edu.pl/miz/file/article/view/618.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015305137","display_name":"Mariola \u0141uczak","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210149932","display_name":"Academy of Tourism and Hotel Management in Gdansk","ror":"https://ror.org/0582p5b89","country_code":"PL","type":"education","lineage":["https://openalex.org/I4210149932"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Mariola \u0141uczak","raw_affiliation_strings":["Wy\u017csza Szko\u0142a Turystyki i Hotelarstwa w Gda\u0144sku"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wy\u017csza Szko\u0142a Turystyki i Hotelarstwa w Gda\u0144sku","institution_ids":["https://openalex.org/I4210149932"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5015305137"],"corresponding_institution_ids":["https://openalex.org/I4210149932"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"40","issue":null,"first_page":"21","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.7792999744415283,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.7792999744415283,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12670","display_name":"Urbanism, Landscape, and Tourism Studies","score":0.19699999690055847,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13595","display_name":"Archaeology and Cultural Heritage","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/1204","display_name":"Archeology (arts and humanities)"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourist-routes","display_name":"tourism routes","score":0.7889999747276306},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.515999972820282},{"id":"https://openalex.org/keywords/regional-image","display_name":"regional image","score":0.902999997138977},{"id":"https://openalex.org/keywords/industrial-heritage","display_name":"industrial heritage","score":0.7749999761581421},{"id":"https://openalex.org/keywords/silesia","display_name":"Silesia","score":0.6589999794960022},{"id":"https://openalex.org/keywords/regional-development","display_name":"regional development","score":0.6380000114440918},{"id":"https://openalex.org/keywords/local-community-awareness","display_name":"local community awareness","score":0.5910000205039978}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6292483806610107},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5896790027618408},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3898758888244629},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36815834045410156},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2610909938812256},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.05408516526222229},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/pzfm.2015.40-02","doi":"https://doi.org/10.18276/pzfm.2015.40-02","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.40-02","pdf_url":"https://wnus.edu.pl/miz/file/article/view/618.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/pzfm.2015.40-02","doi":"https://doi.org/10.18276/pzfm.2015.40-02","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.40-02","pdf_url":"https://wnus.edu.pl/miz/file/article/view/618.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7207000255584717,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2553591546.pdf","grobid_xml":"https://content.openalex.org/works/W2553591546.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W238334942","https://openalex.org/W815807366","https://openalex.org/W2276984701"],"related_works":["https://openalex.org/W7025031130","https://openalex.org/W7034321939","https://openalex.org/W6988101707","https://openalex.org/W7062378241","https://openalex.org/W1194355767","https://openalex.org/W7042797746","https://openalex.org/W7032739782","https://openalex.org/W4391567974","https://openalex.org/W7006039819","https://openalex.org/W7025225196"],"abstract_inverted_index":{"Szlak":[0],"Zabytk\u00f3w":[1],"Techniki":[2],"jest":[3],"dobrym":[4],"przyk\u0142adem":[5],"odpowiednio":[6],"przygotowanego":[7],"produktu":[8],"turystycznego,":[9],"kt\u00f3ry":[10],"przyci\u0105gaj\u0105c":[11],"coraz":[12],"liczniejszych":[13],"mi\u0142o\u015bnik\u00f3w":[14],"dziedzictwa":[15,69],"przemys\u0142owego,":[16],"wp\u0142ywa":[17],"na":[18],"kreowanie":[19],"pozytywnego":[20],"wizerunku":[21],"wojew\u00f3dztwa":[22],"\u015bl\u0105skiego.":[23],"Zmienia":[24],"\u015bwiadomo\u015b\u0107":[25],"lokalnej":[26],"spo\u0142eczno\u015bci,":[27],"kt\u00f3ra":[28],"dostrzega":[29],"w":[30,40,63],"turystyce":[31],"szans\u0119":[32],"rozwoju":[33],"regionu.":[34],"\u015al\u0105sk":[35],"postrzegany":[36],"dot\u0105d":[37],"przez":[38,66],"odwiedzaj\u0105cych":[39],"spos\u00f3b":[41],"stereotypowy":[42],"i":[43,55],"negatywny,":[44],"zyska\u0142":[45],"ciekaw\u0105":[46],"ofert\u0119":[47],"umo\u017cliwiaj\u0105c\u0105":[48],"kontakt":[49],"z":[50],"szumem":[51],"dzia\u0142aj\u0105cych":[52],"urz\u0105dze\u0144":[53],"produkcyjnych":[54],"pasjonatami":[56],"historii":[57],"techniki,":[58],"kt\u00f3rzy":[59],"przekazuj\u0105":[60],"swoj\u0105":[61],"wiedz\u0119":[62],"czasie":[64],"do\u015bwiadczania":[65],"turyst\u00f3w":[67],"magii":[68],"industrialnego.":[70]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-11-30T00:00:00"}