{"id":"https://openalex.org/W2553318519","doi":null,"title":"EVALUATION OF THE PERCEPTION OF SENSORY AND EXPERIENCE LEVELS FOR CHEWING GUM PACKS","display_name":"EVALUATION OF THE PERCEPTION OF SENSORY AND EXPERIENCE LEVELS FOR CHEWING GUM PACKS","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2553318519","mag":"2553318519"},"language":"en","primary_location":{"id":"mag:2553318519","doi":null,"is_oa":false,"landing_page_url":"https://www.aeipro.com/files/selected_proceedings/2011/SP11_0185_0192.3460.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088405970","display_name":"Iv\u00e1n Lid\u00f3n","orcid":"https://orcid.org/0000-0003-2558-982X","observed_orcids":["https://orcid.org/0000-0003-2558-982X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Iv\u00e1n Lid\u00f3n","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003322398","display_name":"Rub\u00e9n Rebollar","orcid":"https://orcid.org/0000-0002-7891-609X","observed_orcids":["https://orcid.org/0000-0002-7891-609X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rub\u00e9n Rebollar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Ana Serrano","orcid":"https://orcid.org/0000-0002-7796-3177","observed_orcids":["https://orcid.org/0000-0002-7796-3177"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ana Serrano","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-7796-3177","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5070716254","display_name":"Javier Mart\u00edn\u2010Vallejo","orcid":"https://orcid.org/0000-0003-3962-7356","observed_orcids":["https://orcid.org/0000-0003-3962-7356"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Javier Mart\u00edn\u2010Vallejo","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3962-7356","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.9330000281333923},{"id":"https://openalex.org/keywords/sensory-perception","display_name":"sensory perception","score":0.7739999890327454},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.8889999985694885},{"id":"https://openalex.org/keywords/packaging-shape","display_name":"packaging shape","score":0.7710000276565552},{"id":"https://openalex.org/keywords/packaging-color","display_name":"packaging color","score":0.9679999947547913},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.7319999933242798},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7250000238418579},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.6019999980926514},{"id":"https://openalex.org/keywords/3d-modeling","display_name":"3D modeling","score":0.6769999861717224}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.7157623171806335},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6116880178451538},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5216244459152222},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49454638361930847},{"id":"https://openalex.org/C3020349426","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Package design","level":2,"score":0.4845086932182312},{"id":"https://openalex.org/C141971597","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Packaging and labeling","level":2,"score":0.47421693801879883},{"id":"https://openalex.org/C94487597","wikidata":"https://www.wikidata.org/wiki/Q11101","display_name":"Sensory system","level":2,"score":0.4631568491458893},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.405556321144104},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3361462950706482},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2678259015083313},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.22106018662452698},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2194993793964386},{"id":"https://openalex.org/C199639397","wikidata":"https://www.wikidata.org/wiki/Q1788588","display_name":"Engineering drawing","level":1,"score":0.19546088576316833},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2553318519","doi":null,"is_oa":false,"landing_page_url":"https://www.aeipro.com/files/selected_proceedings/2011/SP11_0185_0192.3460.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W602985745","https://openalex.org/W973683412","https://openalex.org/W1973734655","https://openalex.org/W1978861212","https://openalex.org/W1984833382","https://openalex.org/W2000215628","https://openalex.org/W2004972655","https://openalex.org/W2005066876","https://openalex.org/W2012589848","https://openalex.org/W2015957730","https://openalex.org/W2024971339","https://openalex.org/W2053019816","https://openalex.org/W2074581236","https://openalex.org/W2592662247"],"related_works":["https://openalex.org/W1997417905","https://openalex.org/W2734405086","https://openalex.org/W1824919395","https://openalex.org/W2883129574","https://openalex.org/W2070319703","https://openalex.org/W2949335466","https://openalex.org/W2809180663","https://openalex.org/W2093156914","https://openalex.org/W6887649645","https://openalex.org/W6962511928"],"abstract_inverted_index":{"The":[0,80,143],"design":[1,38],"of":[2,32,51,77,91,96,102],"packaging":[3,65,98],"is":[4,25,34],"a":[5,29,108,126],"determining":[6],"factor":[7],"when":[8],"choosing":[9],"consumer":[10],"packaged":[11],"goods,":[12],"particularly":[13],"those":[14],"considered":[15],"to":[16,27,48,87,121,124],"be":[17],"impulse":[18],"purchase":[19],"products.":[20],"In":[21],"these":[22],"cases":[23],"it":[24],"useful":[26],"have":[28],"precise":[30],"idea":[31],"which":[33],"the":[35,40,45,52,60,69,73,78,89,92,97,100,122],"most":[36],"suitable":[37],"for":[39,139],"image":[41],"and":[42,94,116,133,152],"values":[43],"that":[44,112,154],"brands":[46],"aim":[47],"convey.":[49],"Most":[50],"research":[53],"conducted":[54],"in":[55,83],"this":[56,84,106],"field":[57],"focuses":[58],"on":[59,99],"sensory":[61,115],"aspects":[62],"transmitted":[63],"by":[64],"without":[66],"delving":[67],"into":[68],"experiences":[70],"associated":[71],"with":[72,135],"perception":[74,101],"or":[75],"consumption":[76],"product.":[79,127],"investigation":[81],"presented":[82,134],"article":[85],"aims":[86],"analyse":[88,113],"influence":[90],"shape":[93],"colour":[95],"potential":[103],"consumers.":[104],"For":[105],"purpose":[107],"questionnaire":[109],"was":[110],"designed":[111],"both":[114],"experience":[117],"levels,":[118],"relating":[119],"them":[120],"willingness":[123],"buy":[125],"Some":[128],"390":[129],"people":[130],"were":[131,145,155],"interviewed":[132],"nine":[136],"different":[137,150],"proposals":[138],"chewing":[140],"gum":[141],"packaging.":[142],"designs":[144],"devised":[146],"through":[147,157],"combining":[148],"three":[149],"forms":[151],"colours":[153],"rendered":[156],"3D":[158],"modelling.":[159]},"counts_by_year":[{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-11-30T00:00:00"}
