{"id":"https://openalex.org/W2552904053","doi":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","title":"PERAN ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BERSAING TERHADAP PENINGKATAN KINERJA UKM","display_name":"PERAN ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BERSAING TERHADAP PENINGKATAN KINERJA UKM","publication_year":2018,"publication_date":"2018-09-07","ids":{"openalex":"https://openalex.org/W2552904053","doi":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","mag":"2552904053"},"language":"id","primary_location":{"id":"doi:10.24034/j25485024.y2015.v19.i2.88","doi":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","is_oa":true,"landing_page_url":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","pdf_url":null,"source":{"id":"https://openalex.org/S4210170754","display_name":"EKUITAS (Jurnal Ekonomi dan Keuangan)","issn_l":"1411-0393","issn":["1411-0393","2548-298X","2548-5024"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315119","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya","host_organization_lineage":["https://openalex.org/P4310315119"],"host_organization_lineage_names":["Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EKUITAS (Jurnal Ekonomi dan Keuangan)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058483411","display_name":"Audita Nuvriasari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210146629","display_name":"Universitas Mercu Buana Yogyakarta","ror":"https://ror.org/048c8ew36","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210146629"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Audita Nuvriasari","raw_affiliation_strings":["Universitas Mercu Buana Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Mercu Buana Yogyakarta","institution_ids":["https://openalex.org/I4210146629"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031580733","display_name":"Gumirlang Wicaksono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210146629","display_name":"Universitas Mercu Buana Yogyakarta","ror":"https://ror.org/048c8ew36","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210146629"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gumirlang Wicaksono","raw_affiliation_strings":["Universitas Mercu Buana Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Mercu Buana Yogyakarta","institution_ids":["https://openalex.org/I4210146629"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080051932","display_name":"Sumiyarsih Sumiyarsih","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210146629","display_name":"Universitas Mercu Buana Yogyakarta","ror":"https://ror.org/048c8ew36","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210146629"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sumiyarsih Sumiyarsih","raw_affiliation_strings":["Universitas Mercu Buana Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Mercu Buana Yogyakarta","institution_ids":["https://openalex.org/I4210146629"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210146629"],"apc_list":null,"apc_paid":null,"fwci":2.5895,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.91559007,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"19","issue":"2","first_page":"241","last_page":"259"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.6435999870300293,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.6435999870300293,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.1525000035762787,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.05620000138878822,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.9710000157356262},{"id":"https://openalex.org/keywords/entrepreneurial-orientation","display_name":"entrepreneurial orientation","score":0.8080000281333923},{"id":"https://openalex.org/keywords/competitive-strategy","display_name":"competitive strategy","score":0.9850000143051147},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7419999837875366},{"id":"https://openalex.org/keywords/sme-performance","display_name":"SME performance","score":0.9580000042915344},{"id":"https://openalex.org/keywords/creative-industries","display_name":"creative industries","score":0.7680000066757202},{"id":"https://openalex.org/keywords/traditional-crafts","display_name":"traditional crafts","score":0.9459999799728394},{"id":"https://openalex.org/keywords/batik","display_name":"batik","score":0.8889999985694885},{"id":"https://openalex.org/keywords/differentiation-strategy","display_name":"differentiation strategy","score":0.9179999828338623},{"id":"https://openalex.org/keywords/cost-leadership","display_name":"cost leadership","score":0.6990000009536743},{"id":"https://openalex.org/keywords/focus-strategy","display_name":"focus strategy","score":0.9750000238418579},{"id":"https://openalex.org/keywords/yogyakarta","display_name":"Yogyakarta","score":0.7919999957084656}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5503784418106079},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5208178758621216}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24034/j25485024.y2015.v19.i2.88","doi":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","is_oa":true,"landing_page_url":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","pdf_url":null,"source":{"id":"https://openalex.org/S4210170754","display_name":"EKUITAS (Jurnal Ekonomi dan Keuangan)","issn_l":"1411-0393","issn":["1411-0393","2548-298X","2548-5024"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315119","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya","host_organization_lineage":["https://openalex.org/P4310315119"],"host_organization_lineage_names":["Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EKUITAS (Jurnal Ekonomi dan Keuangan)","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:fc1e1be416e6493b82163cc540f63171","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/fc1e1be416e6493b82163cc540f63171","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Ekuitas: Jurnal Ekonomi dan Keuangan, Vol 19, Iss 2, Pp 241-259 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24034/j25485024.y2015.v19.i2.88","doi":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","is_oa":true,"landing_page_url":"https://doi.org/10.24034/j25485024.y2015.v19.i2.88","pdf_url":null,"source":{"id":"https://openalex.org/S4210170754","display_name":"EKUITAS (Jurnal Ekonomi dan Keuangan)","issn_l":"1411-0393","issn":["1411-0393","2548-298X","2548-5024"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315119","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya","host_organization_lineage":["https://openalex.org/P4310315119"],"host_organization_lineage_names":["Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EKUITAS (Jurnal Ekonomi dan Keuangan)","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.8762999773025513,"id":"https://metadata.un.org/sdg/8"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W134116123","https://openalex.org/W321445286","https://openalex.org/W1503778317","https://openalex.org/W1542218020","https://openalex.org/W1877463063","https://openalex.org/W1966997915","https://openalex.org/W1967052273","https://openalex.org/W1974949088","https://openalex.org/W1984198178","https://openalex.org/W1986008543","https://openalex.org/W2008538316","https://openalex.org/W2014350252","https://openalex.org/W2015295571","https://openalex.org/W2035258790","https://openalex.org/W2040261334","https://openalex.org/W2056960211","https://openalex.org/W2057248805","https://openalex.org/W2070066101","https://openalex.org/W2117938987","https://openalex.org/W2119375799","https://openalex.org/W2128301912","https://openalex.org/W2146221828","https://openalex.org/W2146927509","https://openalex.org/W2148740810","https://openalex.org/W2151918769","https://openalex.org/W2154067856","https://openalex.org/W2188895550","https://openalex.org/W2523589907","https://openalex.org/W2533003036","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2883724790","https://openalex.org/W3015116825","https://openalex.org/W3119117896","https://openalex.org/W3118880858","https://openalex.org/W4312304043","https://openalex.org/W2911172211","https://openalex.org/W3124223159","https://openalex.org/W7202020029","https://openalex.org/W3104480991","https://openalex.org/W4210619790"],"abstract_inverted_index":{"Pokok":[0],"permasalahan":[1],"pada":[2,26],"penelitian":[3,29,47,64,99],"ini":[4,10,48],"adalah":[5,32,49,65],"lemahnya":[6],"kinerja":[7,43,61,131,144],"UKM.":[8,27,44,62,132,145],"Hal":[9],"dapat":[11],"disebabkan":[12],"oleh":[13],"faktor":[14,23],"budaya":[15],"bisnis":[16],"(orientasi":[17],"pasar":[18,110,124],"dan":[19,39,57,84,86,106,111,121,125,139],"orientasi":[20,35,37,53,55,109,112,126,155],"kewirausahaan)":[21],"serta":[22],"strategi":[24,40,58,115],"bersaing":[25,41,59,116,134],"Masalah":[28],"yang":[30,104,151],"diangkat":[31],"bagaimana":[33],"pengaruh":[34,52,103,149],"pasar,":[36,54],"kewirausahaan":[38,56,113,127,147],"terhadap":[42,60,114,130,143],"Tujuan":[45],"dari":[46],"untuk":[50],"menganalisis":[51],"Sampel":[63],"100":[66],"UKM":[67],"Industri":[68],"Kreatif":[69],"di":[70],"Propinsi":[71],"DIY":[72],"dengan":[73],"bidang":[74,87],"usaha":[75,88],"handycrapts":[76],"(aneka":[77,90],"kerajinan":[78],"perak,":[79],"serat":[80],"alam,":[81],"gerabah,":[82],"kulit,":[83],"kayu)":[85],"fashion":[89],"Batik).":[91],"Pengujian":[92],"hipotesis":[93],"menggunaan":[94],"analisis":[95],"jalur/path":[96],"analysis.":[97],"Hasil":[98],"menunjukkan":[100],"bahwa":[101],"terdapat":[102],"positif":[105,129,142],"signifikan":[107],"antara":[108],"(strategi":[117,135],"diferensiasi,":[118,136],"biaya":[119,137],"rendah,":[120,138],"fokus).":[122],"Orientasi":[123,146],"berpengaruh":[128,141],"Strategi":[133],"fokus)":[140],"memiliki":[148],"langsung":[150],"lebih":[152],"tinggi":[153],"dibanding":[154],"pasar.":[156]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2016-11-30T00:00:00"}
