{"id":"https://openalex.org/W2551968222","doi":"https://doi.org/10.18276/pzfm.2015.38-13","title":"Gender Marketing in the Awareness of a Selected Group of Young Customers on the Basis of Research","display_name":"Gender Marketing in the Awareness of a Selected Group of Young Customers on the Basis of Research","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2551968222","doi":"https://doi.org/10.18276/pzfm.2015.38-13","mag":"2551968222"},"language":"pl","primary_location":{"id":"doi:10.18276/pzfm.2015.38-13","doi":"https://doi.org/10.18276/pzfm.2015.38-13","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.38-13","pdf_url":"https://wnus.edu.pl/miz/file/article/view/597.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.edu.pl/miz/file/article/view/597.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074123713","display_name":"Anna Niedzielska","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130294970","display_name":"Cz\u0119stochowa University of Technology","ror":"https://ror.org/046awyn59","country_code":"PL","type":"education","lineage":["https://openalex.org/I130294970"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Anna Niedzielska","raw_affiliation_strings":["Politechnika Cz\u0119stochowska"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politechnika Cz\u0119stochowska","institution_ids":["https://openalex.org/I130294970"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5074123713"],"corresponding_institution_ids":["https://openalex.org/I130294970"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"38","issue":null,"first_page":"139","last_page":"148"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9740999937057495,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9740999937057495,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.013500000350177288,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-marketing","display_name":"gender marketing","score":1.0},{"id":"https://openalex.org/keywords/gender-consciousness","display_name":"gender awareness","score":0.6959999799728394},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.9929999709129333},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6359999775886536},{"id":"https://openalex.org/keywords/gender-codes","display_name":"gender codes","score":0.5960000157356262},{"id":"https://openalex.org/keywords/gender-stereotypes-in-advertising","display_name":"gender stereotypes in advertising","score":0.3610000014305115}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4069664776325226},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.35984644293785095},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22918325662612915},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.22201940417289734}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/pzfm.2015.38-13","doi":"https://doi.org/10.18276/pzfm.2015.38-13","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.38-13","pdf_url":"https://wnus.edu.pl/miz/file/article/view/597.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/pzfm.2015.38-13","doi":"https://doi.org/10.18276/pzfm.2015.38-13","is_oa":true,"landing_page_url":"https://doi.org/10.18276/pzfm.2015.38-13","pdf_url":"https://wnus.edu.pl/miz/file/article/view/597.pdf","source":{"id":"https://openalex.org/S4306535828","display_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","issn_l":"1509-0507","issn":["1509-0507","2353-2874"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zeszyty Naukowe Uniwersytetu Szczeci\u0144skiego. Problemy Zarz\u0105dzania, Finans\u00f3w i Marketingu","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.7307999730110168,"display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2551968222.pdf","grobid_xml":"https://content.openalex.org/works/W2551968222.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W980212199","https://openalex.org/W2625268190"],"related_works":["https://openalex.org/W7038393374","https://openalex.org/W7132235220","https://openalex.org/W2786454175","https://openalex.org/W2510381878","https://openalex.org/W2963789580","https://openalex.org/W7131585458","https://openalex.org/W7028851146","https://openalex.org/W2809419230","https://openalex.org/W7047574163","https://openalex.org/W7050686974"],"abstract_inverted_index":{"Problematyka":[0],"gender":[1,17,50],"sta\u0142a":[2],"si\u0119":[3],"w":[4,55],"ostatnim":[5],"czasie":[6],"przedmiotem":[7],"o\u017cywionych":[8],"dyskusji,":[9],"co":[10],"sk\u0142ania":[11],"do":[12,35],"zwr\u00f3cenia":[13],"uwagi":[14],"na":[15,46],"zagadnienie":[16],"marketingu,":[18],"czyli":[19],"przekazu":[20],"skonstruowanego":[21],"zgodnie":[22],"z":[23],"kodami":[24],"komunikacyjnymi":[25],"preferowanymi":[26],"przez":[27],"dan\u0105":[28],"p\u0142e\u0107.":[29],"Zasadniczym":[30],"celem":[31],"artyku\u0142u":[32],"jest":[33],"nawi\u0105zanie":[34],"powy\u017cszych":[36],"tre\u015bci":[37],"oraz":[38,52],"przedstawienie":[39],"wynik\u00f3w":[40],"bada\u0144":[41],"przeprowadzonych":[42],"w\u015br\u00f3d":[43],"m\u0142odych":[44],"konsument\u00f3w":[45],"temat":[47],"ich":[48],"\u015bwiadomo\u015bci":[49],"marketingu":[51],"dzia\u0142a\u0144":[53],"podejmowanych":[54],"jego":[56],"zakresie.":[57]},"counts_by_year":[{"year":2023,"cited_by_count":2}],"updated_date":"2026-09-06T09:10:53.072986","created_date":"2016-11-30T00:00:00"}
