{"id":"https://openalex.org/W25507716","doi":"https://doi.org/10.1007/978-3-8349-6642-1_10","title":"Zukunftsorientierung im Marketing","display_name":"Zukunftsorientierung im Marketing","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W25507716","doi":"https://doi.org/10.1007/978-3-8349-6642-1_10","mag":"25507716"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-6642-1_10","doi":"https://doi.org/10.1007/978-3-8349-6642-1_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-6642-1_10","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zukunftsorientierung in der Betriebswirtschaftslehre","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4242081860","display_name":"Zukunftsorientierung in der Betriebswirtschaftslehre"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109232432","display_name":"Manfred Bruhn","orcid":"https://orcid.org/0000-0001-9422-5697","observed_orcids":["https://orcid.org/0000-0001-9422-5697"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manfred Bruhn","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5087151718","display_name":"Manfred Kirchgeorg","orcid":"https://orcid.org/0000-0001-9282-0193","observed_orcids":["https://orcid.org/0000-0001-9282-0193"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manfred Kirchgeorg","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.5312,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96138692,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"227","last_page":"247"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9369999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9369999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.010499999858438969,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.008899999782443047,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/future-orientation","display_name":"future orientation","score":0.8989999890327454},{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.8360000252723694},{"id":"https://openalex.org/keywords/foresight","display_name":"foresight","score":0.7940000295639038},{"id":"https://openalex.org/keywords/future-scenarios","display_name":"future scenarios","score":0.42899999022483826},{"id":"https://openalex.org/keywords/strategic-planning","display_name":"strategic planning","score":0.40400001406669617}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4470406472682953},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4091430902481079},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.37806951999664307}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-6642-1_10","doi":"https://doi.org/10.1007/978-3-8349-6642-1_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-6642-1_10","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zukunftsorientierung in der Betriebswirtschaftslehre","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W36744737","https://openalex.org/W108449957","https://openalex.org/W158381988","https://openalex.org/W607167938","https://openalex.org/W614705434","https://openalex.org/W1490535108","https://openalex.org/W1509829573","https://openalex.org/W1533337242","https://openalex.org/W1583719003","https://openalex.org/W1606664368","https://openalex.org/W1971091947","https://openalex.org/W1974082782","https://openalex.org/W1974280552","https://openalex.org/W1976085397","https://openalex.org/W1980164438","https://openalex.org/W1981524088","https://openalex.org/W1987802766","https://openalex.org/W2009329249","https://openalex.org/W2029167460","https://openalex.org/W2051089281","https://openalex.org/W2058057920","https://openalex.org/W2058739236","https://openalex.org/W2060516730","https://openalex.org/W2064097199","https://openalex.org/W2066847835","https://openalex.org/W2077259424","https://openalex.org/W2084175761","https://openalex.org/W2105379926","https://openalex.org/W2106438008","https://openalex.org/W2128128127","https://openalex.org/W2153114608","https://openalex.org/W2162848971","https://openalex.org/W2736979762","https://openalex.org/W2800875801","https://openalex.org/W2811077961","https://openalex.org/W3122804264","https://openalex.org/W4210709468","https://openalex.org/W4231671316","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W191146719","https://openalex.org/W7147538719","https://openalex.org/W4242436182","https://openalex.org/W6988128091","https://openalex.org/W2409916727","https://openalex.org/W4396628838","https://openalex.org/W155880190","https://openalex.org/W64719517","https://openalex.org/W7034213723","https://openalex.org/W4302533048"],"abstract_inverted_index":{"\u201eDas":[0],"Morgen":[1],"ist":[2,10],"schon":[3,22],"im":[4],"Heute":[5],"vorhanden":[6],"\u2026":[7],"Die":[8],"Zukunft":[9,20],"keine":[11],"sauber":[12],"von":[13],"der":[14],"jeweiligen":[15],"Gegenwart":[16],"abgel\u00f6ste":[17],"Utopie:":[18],"die":[19],"hat":[21],"begonnen.":[23],"Aber":[24],"noch":[25],"kann":[26],"sie,":[27],"wenn":[28],"rechtzeitig":[29],"erkannt,":[30],"ver\u00e4ndert":[31],"werden.\u201c":[32]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
