{"id":"https://openalex.org/W2550448103","doi":"https://doi.org/10.26905/jbm.v3i1.81","title":"Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Mahasiswa Pengguna Produk Sepatu Merek Converse Di Fisip Universitas Merdeka Malang)","display_name":"Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Mahasiswa Pengguna Produk Sepatu Merek Converse Di Fisip Universitas Merdeka Malang)","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2550448103","doi":"https://doi.org/10.26905/jbm.v3i1.81","mag":"2550448103"},"language":"id","primary_location":{"id":"mag:2550448103","doi":"https://doi.org/10.26905/jbm.v3i1.81","is_oa":false,"landing_page_url":"http://eprints.unmer.ac.id/id/eprint/75","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100746768","display_name":"Supriyadi Supriyadi","orcid":"https://orcid.org/0000-0001-6613-8385","observed_orcids":["https://orcid.org/0000-0001-6613-8385","https://orcid.org/0000-0003-1554-7204"]},"institutions":[{"id":"https://openalex.org/I4210108175","display_name":"Universitas Merdeka Malang","ror":"https://ror.org/01rtkeb16","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210108175"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Supriyadi Supriyadi","raw_affiliation_strings":["Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Merdeka Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Merdeka Malang","institution_ids":["https://openalex.org/I4210108175"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067676810","display_name":"Yuntawati Fristin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210108175","display_name":"Universitas Merdeka Malang","ror":"https://ror.org/01rtkeb16","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210108175"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yuntawati Fristin","raw_affiliation_strings":["Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Merdeka Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Merdeka Malang","institution_ids":["https://openalex.org/I4210108175"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083910647","display_name":"Ginanjar Indra K.N","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210108175","display_name":"Universitas Merdeka Malang","ror":"https://ror.org/01rtkeb16","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210108175"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ginanjar Indra K.N","raw_affiliation_strings":["Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Merdeka Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Merdeka Malang","institution_ids":["https://openalex.org/I4210108175"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210108175"],"apc_list":null,"apc_paid":null,"fwci":1.0382,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.8689872,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"3","issue":"1","first_page":"75449","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9020000100135803},{"id":"https://openalex.org/keywords/converse-shoes","display_name":"Converse shoes","score":0.7680000066757202},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7440000176429749},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8690000176429749},{"id":"https://openalex.org/keywords/footwear-consumers","display_name":"footwear consumers","score":0.46700000762939453}],"concepts":[{"id":"https://openalex.org/C2776809875","wikidata":"https://www.wikidata.org/wiki/Q1375963","display_name":"Converse","level":2,"score":0.6918506026268005},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6799464225769043},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6672014594078064},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6663055419921875},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5661733746528625},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5591391324996948},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5329469442367554},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42796793580055237},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.42463892698287964},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4245743751525879},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.41753122210502625},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4131762981414795},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.403268039226532},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33455783128738403},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.15814846754074097},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2550448103","doi":"https://doi.org/10.26905/jbm.v3i1.81","is_oa":false,"landing_page_url":"http://eprints.unmer.ac.id/id/eprint/75","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2797393541","https://openalex.org/W4308000080","https://openalex.org/W4385801738","https://openalex.org/W3177228150","https://openalex.org/W7221578883","https://openalex.org/W4409411748","https://openalex.org/W6986246006","https://openalex.org/W7160166918","https://openalex.org/W7220071385","https://openalex.org/W4394063253"],"abstract_inverted_index":{"This":[0,31],"research":[1],"is":[2,132,224],"motivated":[3],"by":[4,218,226],"intense":[5],"competition":[6],"manufacturing":[7],"industries":[8],"that":[9,27,117,168,175,189,204,228],"produce":[10,135],"shoes.":[11,49,64],"And":[12],"how":[13],"the":[14,18,23,38,54,58,67,75,93,101,120,147,152,155,169,173,183,187,200,205,209,221],"company":[15],"in":[16,82,92,232],"setting":[17],"direction":[19],"and":[20,71,97,122,124,129,158,211],"goals":[21],"of":[22,25,57,95,104,108,154,172,208],"sales":[24],"products":[26,174],"will":[28],"be":[29],"offered.":[30],"study":[32,84],"aimed":[33],"to":[34,134],"describe":[35],"(1)":[36],"If":[37],"variable":[39,68,150,170,206],"influence":[40,74,214],"on":[41,182,194,215],"product":[42,44,59,69,90,156,210],"quality":[43,70,207],"purchasing":[45,76,148,184,196],"decisions":[46,61,77,149,217],"Converse":[47,62,78,87],"brand":[48,55,63,72,79,88,159,192,212],"(2)":[50],"Wheter":[51],"variables":[52,188,227],"affect":[53],"image":[56,73,160,193,213],"purchase":[60,216],"(3)":[65],"Is":[66],"shoes.\r\nThe":[80],"populations":[81],"this":[83,233],"were":[85],"students":[86],"shoes":[89],"users":[91],"Faculty":[94],"Social":[96],"Political":[98],"Science":[99],"at":[100],"Merdeka":[102],"University":[103],"Malang,":[105],"a":[106,136],"total":[107],"39":[109],"respondents":[110],"using":[111,164,199],"non-probability":[112],"sampling":[113],"(sampling":[114],"satured).":[115],"Data":[116],"has":[118],"met":[119],"validity":[121],"raliability,":[123],"classical":[125],"assumption":[126],"(t":[127],"test":[128,166,202],"F":[130,201],"test)":[131],"processed":[133],"regression":[137],"equation":[138],"as":[139],"follows:":[140],"Y=":[141],"13,789":[142],"+":[143,145],"-0,261X1":[144],"0,689X2\r\nWhere":[146],"(Y),":[151],"qulity":[153,171],"(X1),":[157],"(X2).":[161],"Hypotesis":[162],"testing":[163,198],"t":[165],"showed":[167],"have":[176],"been":[177],"researched":[178],"proved":[179,190],"no":[180],"effect":[181],"decisions,":[185],"but":[186],"influential":[191],"consumers":[195],"decisions.Hypotesis":[197],"shows":[203],"22,7%,":[219],"while":[220],"remaning":[222],"77,3%":[223],"influenced":[225],"are":[229],"not":[230],"used":[231],"study.":[234]},"counts_by_year":[{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-11-30T00:00:00"}