{"id":"https://openalex.org/W2549593185","doi":"https://doi.org/10.5539/ijbm.v11n12p77","title":"Effects of Customer Value Co-Creation on Customer Loyalty in the Nigerian Service Industry","display_name":"Effects of Customer Value Co-Creation on Customer Loyalty in the Nigerian Service Industry","publication_year":2016,"publication_date":"2016-11-20","ids":{"openalex":"https://openalex.org/W2549593185","doi":"https://doi.org/10.5539/ijbm.v11n12p77","mag":"2549593185"},"language":"en","primary_location":{"id":"doi:10.5539/ijbm.v11n12p77","doi":"https://doi.org/10.5539/ijbm.v11n12p77","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v11n12p77","pdf_url":null,"source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.5539/ijbm.v11n12p77","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086253138","display_name":"Ogechukwu Blessing Maduka","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I207227095","display_name":"Nnamdi Azikiwe University","ror":"https://ror.org/02r6pfc06","country_code":"NG","type":"education","lineage":["https://openalex.org/I207227095"]}],"countries":["NG"],"is_corresponding":true,"raw_author_name":"Ogechukwu Blessing Maduka","raw_affiliation_strings":["Nnamdi Azikiwe University , Awka , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nnamdi Azikiwe University , Awka , Nigeria","institution_ids":["https://openalex.org/I207227095"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5086253138"],"corresponding_institution_ids":["https://openalex.org/I207227095"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.22079529,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"11","issue":"12","first_page":"77","last_page":"77"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.788100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.788100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.21089999377727509,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-value-co-creation","display_name":"customer value co-creation","score":0.9980000257492065},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/service-sector","display_name":"service sector","score":0.8220000267028809},{"id":"https://openalex.org/keywords/pension-industry","display_name":"pension industry","score":0.6980000138282776},{"id":"https://openalex.org/keywords/dart-model","display_name":"DART model","score":0.7459999918937683}],"concepts":[{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.7318661212921143},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7208712697029114},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6809925436973572},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5350673198699951},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.515874981880188},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4856947362422943},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.45796042680740356},{"id":"https://openalex.org/C2780899237","wikidata":"https://www.wikidata.org/wiki/Q156223","display_name":"Pension","level":2,"score":0.4516441524028778},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.41473817825317383},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.28246384859085083},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1347232162952423},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.06999266147613525},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5539/ijbm.v11n12p77","doi":"https://doi.org/10.5539/ijbm.v11n12p77","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v11n12p77","pdf_url":null,"source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ibn:ijbmjn:v:11:y:2016:i:12:p:77","doi":null,"is_oa":false,"landing_page_url":"http://www.ccsenet.org/journal/index.php/ijbm/article/download/61525/34693","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.5539/ijbm.v11n12p77","doi":"https://doi.org/10.5539/ijbm.v11n12p77","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v11n12p77","pdf_url":null,"source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.47999998927116394}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W1489109817","https://openalex.org/W1978942994","https://openalex.org/W2033310574","https://openalex.org/W2051669947","https://openalex.org/W2059702009","https://openalex.org/W2135526934","https://openalex.org/W2166649938","https://openalex.org/W2276123616","https://openalex.org/W2472070987","https://openalex.org/W2798834129"],"related_works":["https://openalex.org/W4412581634","https://openalex.org/W2883195518","https://openalex.org/W7215237260","https://openalex.org/W4312610842","https://openalex.org/W2187569695","https://openalex.org/W1453252918","https://openalex.org/W3003939493","https://openalex.org/W7006635708","https://openalex.org/W7033427235","https://openalex.org/W613307713"],"abstract_inverted_index":{"The":[0,93,119],"purpose":[1],"of":[2,10,71,88,95,131],"this":[3],"study":[4,120],"is":[5],"to":[6,26,64,78,107,111,138,148],"ascertain":[7],"the":[8,18,28,72,79,86,96,108,116,142,150,154],"effects":[9],"customer":[11,15,113],"value":[12],"co-creation":[13],"on":[14,50],"loyalty":[16,114],"in":[17,31,40,68,85,115],"service":[19,29,89],"industry":[20,30],"and":[21,48,103,129],"IBTC":[22,132],"pension":[23],"was":[24,136,146],"used":[25,137,147],"represent":[27],"Nigeria.":[32],"Time":[33],"has":[34,76],"passed":[35],"when":[36],"firms":[37],"act":[38],"autonomously":[39],"designing":[41],"products,":[42,44],"developing":[43],"creating":[45],"marketing":[46],"messages":[47],"so":[49],"with":[51,59],"little":[52],"or":[53,57],"no":[54],"interface":[55],"from":[56],"interaction":[58],"customers.":[60],"Now":[61],"customers":[62,84,128],"seek":[63],"exercise":[65],"their":[66],"influence":[67],"every":[69],"part":[70],"business":[73],"system.":[74],"This":[75],"led":[77],"impending":[80],"question,":[81],"\u201ccan":[82],"involving":[83],"creation":[87],"make":[90],"them":[91],"loyal\u201d?":[92],"components":[94],"DART":[97],"Model":[98],"(Dialogue,":[99],"Access,":[100],"Risk":[101],"Assessment":[102],"Transparency)":[104],"were":[105],"applied":[106],"Nigerian":[109],"setting":[110],"determine":[112],"pensions":[117],"industry.":[118],"adopted":[121],"survey":[122],"design":[123],"method":[124],"conducted":[125],"among":[126],"individual":[127],"staff":[130],"pension.":[133],"Structured":[134],"questionnaire":[135],"generate":[139],"data":[140],"for":[141,153],"study.":[143,155],"Multiple":[144],"Regression":[145],"test":[149],"hypotheses":[151],"generated":[152]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-11-30T00:00:00"}
