{"id":"https://openalex.org/W2546549189","doi":null,"title":"T\u00dcKET\u0130C\u0130 TEMELL\u0130 MARKA DE\u011eER\u0130N\u0130N A\u011eIZDAN A\u011eZA PAZARLAMAYA ETK\u0130S\u0130","display_name":"T\u00dcKET\u0130C\u0130 TEMELL\u0130 MARKA DE\u011eER\u0130N\u0130N A\u011eIZDAN A\u011eZA PAZARLAMAYA ETK\u0130S\u0130","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2546549189","mag":"2546549189"},"language":"tr","primary_location":{"id":"pmh:oai:acikerisim.duzce.edu.tr:20.500.12684/1805","doi":null,"is_oa":true,"landing_page_url":"http://www.trdizin.gov.tr/publication/paper/detail/TVRjMU5UTTJOZz09","pdf_url":null,"source":{"id":"https://openalex.org/S4377196355","display_name":"DSpace - D\u00fczce (Duzce University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54001450","host_organization_name":"D\u00fczce \u00dcniversitesi","host_organization_lineage":["https://openalex.org/I54001450"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},"volume":null,"type":"article","indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://www.trdizin.gov.tr/publication/paper/detail/TVRjMU5UTTJOZz09","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034232482","display_name":"Halil \u0130brahim Yazgan","orcid":"https://orcid.org/0000-0002-8614-6582","observed_orcids":["https://orcid.org/0000-0002-8614-6582"]},"institutions":[{"id":"https://openalex.org/I54001450","display_name":"D\u00fczce \u00dcniversitesi","ror":"https://ror.org/04175wc52","country_code":"TR","type":"education","lineage":["https://openalex.org/I54001450"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Halil \u0130brahim Yazgan","raw_affiliation_strings":["D\u00fczce \u00dcniversitesi Ak\u00e7akoca MYO"],"raw_orcid":"https://orcid.org/0000-0002-8614-6582","affiliations":[{"raw_affiliation_string":"D\u00fczce \u00dcniversitesi Ak\u00e7akoca MYO","institution_ids":["https://openalex.org/I54001450"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046915727","display_name":"Kahraman \u00c7at\u0131","orcid":"https://orcid.org/0000-0002-7440-5436","observed_orcids":["https://orcid.org/0000-0002-7440-5436"]},"institutions":[{"id":"https://openalex.org/I54001450","display_name":"D\u00fczce \u00dcniversitesi","ror":"https://ror.org/04175wc52","country_code":"TR","type":"education","lineage":["https://openalex.org/I54001450"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Kahraman \u00c7at\u0131","raw_affiliation_strings":["D\u00fczce \u00dcniversitesi, \u0130\u015fletme Fak\u00fcltesi"],"raw_orcid":"https://orcid.org/0000-0002-7440-5436","affiliations":[{"raw_affiliation_string":"D\u00fczce \u00dcniversitesi, \u0130\u015fletme Fak\u00fcltesi","institution_ids":["https://openalex.org/I54001450"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003939680","display_name":"\u00d6nder Keth\u00fcda","orcid":"https://orcid.org/0000-0002-7661-2009","observed_orcids":["https://orcid.org/0000-0002-7661-2009"]},"institutions":[{"id":"https://openalex.org/I54001450","display_name":"D\u00fczce \u00dcniversitesi","ror":"https://ror.org/04175wc52","country_code":"TR","type":"education","lineage":["https://openalex.org/I54001450"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"\u00d6nder Keth\u00fcda","raw_affiliation_strings":["D\u00fczce \u00dcniversitesi, \u0130\u015fletme Fak\u00fcltesi"],"raw_orcid":"https://orcid.org/0000-0002-7661-2009","affiliations":[{"raw_affiliation_string":"D\u00fczce \u00dcniversitesi, \u0130\u015fletme Fak\u00fcltesi","institution_ids":["https://openalex.org/I54001450"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I54001450"],"apc_list":null,"apc_paid":null,"fwci":1.0013,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.88640759,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"15","issue":"1","first_page":"137","last_page":"152"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6987000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6987000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.15449999272823334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.05649999901652336,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.8840000033378601},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.9259999990463257},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9769999980926514},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9419999718666077},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.996999979019165},{"id":"https://openalex.org/keywords/university-staff","display_name":"university employees","score":0.48899999260902405}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6274201273918152},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.504407525062561},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3913475573062897},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3716854751110077},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.1505093276500702},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10569968819618225}],"mesh":[],"locations_count":6,"locations":[{"id":"pmh:oai:acikerisim.duzce.edu.tr:20.500.12684/1805","doi":null,"is_oa":true,"landing_page_url":"http://www.trdizin.gov.tr/publication/paper/detail/TVRjMU5UTTJOZz09","pdf_url":null,"source":{"id":"https://openalex.org/S4377196355","display_name":"DSpace - D\u00fczce (Duzce University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54001450","host_organization_name":"D\u00fczce \u00dcniversitesi","host_organization_lineage":["https://openalex.org/I54001450"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},{"id":"pmh:oai:dergipark.gov.tr:article/57373","doi":null,"is_oa":false,"landing_page_url":"http://dergipark.gov.tr/cumuiibf/issue/4265/57373","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\\n Volume: 15, Issue: 1\\n 237-252\\n \\n","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dergipark.org.tr:article/57373","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/en/pub/cumuiibf/article/57373","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:66c411f474ea4b399e3d77c36ffbe0fd","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/66c411f474ea4b399e3d77c36ffbe0fd","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi, Vol 15, Iss 1, Pp 237-252 (2014)","raw_type":"article"},{"id":"mag:2546549189","doi":null,"is_oa":false,"landing_page_url":"http://dergi.cumhuriyet.edu.tr/cumuiibf/article/view/1008002372","pdf_url":null,"source":{"id":"https://openalex.org/S4306507445","display_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi","issn_l":"1303-1279","issn":["1303-1279"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi","raw_type":null},{"id":"mag:3160242022","doi":null,"is_oa":false,"landing_page_url":"https://app.trdizin.gov.tr/makale/TVRjMU5UTTJOZz09/tuketici-temelli-marka-degerinin-agizdan-agza-pazarlamaya-etkisi","pdf_url":null,"source":{"id":"https://openalex.org/S4306507445","display_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi","issn_l":"1303-1279","issn":["1303-1279"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Cumhuriyet \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Dergisi","raw_type":null}],"best_oa_location":{"id":"pmh:oai:acikerisim.duzce.edu.tr:20.500.12684/1805","doi":null,"is_oa":true,"landing_page_url":"http://www.trdizin.gov.tr/publication/paper/detail/TVRjMU5UTTJOZz09","pdf_url":null,"source":{"id":"https://openalex.org/S4377196355","display_name":"DSpace - D\u00fczce (Duzce University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54001450","host_organization_name":"D\u00fczce \u00dcniversitesi","host_organization_lineage":["https://openalex.org/I54001450"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2745179697","https://openalex.org/W2998830381","https://openalex.org/W3175052323","https://openalex.org/W7053292278","https://openalex.org/W2900205897","https://openalex.org/W3120828231","https://openalex.org/W4295781598","https://openalex.org/W1606592136","https://openalex.org/W2223197919","https://openalex.org/W2945881668"],"abstract_inverted_index":{"Bu":[0,21],"ara\u015ft\u0131rman\u0131n":[1,31],"amac\u0131,":[2],"t\u00fcketici":[3,75],"temelli":[4,76],"marka":[5,77,80,97,100],"de\u011feri":[6,78],"bile\u015fenlerinin":[7],"kendi":[8],"aras\u0131ndaki":[9],"etkile\u015fimi":[10],"ve":[11,27,40,48,82,99],"bu":[12,57],"boyutlar\u0131n":[13],"a\u011f\u0131zdan":[14,86,105],"a\u011fza":[15,87,106],"pazarlamayla":[16],"olan":[17,56],"etkile\u015fimini":[18],"ortaya":[19],"koymakt\u0131r.":[20],"ama\u00e7la,":[22],"D\u00fczce":[23],"\u00dcniversitesi'nde":[24],"\u00e7al\u0131\u015fan":[25],"akademik":[26],"idari":[28],"personelin":[29],"tamam\u0131":[30],"evreni":[32],"olarak":[33,104],"se\u00e7ilmi\u015ftir.":[34],"Ara\u015ft\u0131rmada":[35],"kolayda":[36],"\u00f6rneklem":[37],"y\u00f6ntemi":[38,47],"kullan\u0131lm\u0131\u015f":[39],"325":[41],"\u00fcniversite":[42],"personelinden":[43],"y\u00fcz":[44],"y\u00fcze":[45],"g\u00f6r\u00fc\u015fme":[46],"anket":[49],"tekni\u011fiyle":[50],"veriler":[51,61],"toplanm\u0131\u015ft\u0131r.":[52],"Nicel":[53],"tasar\u0131ma":[54],"sahip":[55],"\u00e7al\u0131\u015fmada":[58,94],"elde":[59],"edilen":[60],"yap\u0131sal":[62],"e\u015fitlik":[63],"modellemesi":[64],"ile":[65],"\u00e7\u00f6z\u00fcmlenmi\u015ftir.":[66],"Ara\u015ft\u0131rma,":[67],"haz\u0131r":[68],"giyim":[69],"sekt\u00f6r\u00fc":[70],"baz":[71],"al\u0131narak":[72],"ger\u00e7ekle\u015ftirilmi\u015ftir.":[73],"Ara\u015ft\u0131rmada,":[74],"boyutlar\u0131ndan":[79],"sadakati":[81],"alg\u0131lanan":[83,95],"kalite":[84],"boyutlar\u0131n\u0131n":[85,102],"pazarlamay\u0131":[88,107],"do\u011frudan":[89],"etkiledi\u011fi":[90,108],"sonucuna":[91],"ula\u015f\u0131lm\u0131\u015ft\u0131r.":[92],"Ayr\u0131ca":[93],"kalite,":[96],"\u00e7a\u011fr\u0131\u015f\u0131mlar\u0131":[98],"fark\u0131ndal\u0131\u011f\u0131":[101],"dolayl\u0131":[103],"y\u00f6n\u00fcnde":[109],"bulgular":[110],"da":[111],"g\u00f6zlemlenmi\u015ftir.":[112]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-11-11T00:00:00"}