{"id":"https://openalex.org/W2522800975","doi":"https://doi.org/10.1086/695776","title":"Is the Preference for Certainty Always So Certain?","display_name":"Is the Preference for Certainty Always So Certain?","publication_year":2017,"publication_date":"2017-12-21","ids":{"openalex":"https://openalex.org/W2522800975","doi":"https://doi.org/10.1086/695776","mag":"2522800975"},"language":"en","primary_location":{"id":"doi:10.1086/695776","doi":"https://doi.org/10.1086/695776","is_oa":false,"landing_page_url":"https://doi.org/10.1086/695776","pdf_url":null,"source":{"id":"https://openalex.org/S2735010472","display_name":"Journal of the Association for Consumer Research","issn_l":"2378-1815","issn":["2378-1815","2378-1823"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","dongbi-b","fnege-4","jufo-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315672","host_organization_name":"University of Chicago Press","host_organization_lineage":["https://openalex.org/P4310315672","https://openalex.org/P4310315690"],"host_organization_lineage_names":["University of Chicago Press","University of Chicago"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Association for Consumer Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.1938787","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049072678","display_name":"Kristen E. Duke","orcid":"https://orcid.org/0000-0002-9729-1232","observed_orcids":["https://orcid.org/0000-0002-9729-1232"]},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kristen E. Duke","raw_affiliation_strings":["","University of California, San Diego (UCSD) - Rady School of Management"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"","institution_ids":[]},{"raw_affiliation_string":"University of California, San Diego (UCSD) - Rady School of Management","institution_ids":["https://openalex.org/I36258959"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091337917","display_name":"Kelly Goldsmith","orcid":"https://orcid.org/0000-0001-8866-2786","observed_orcids":["https://orcid.org/0000-0001-8866-2786"]},"institutions":[{"id":"https://openalex.org/I200719446","display_name":"Vanderbilt University","ror":"https://ror.org/02vm5rt34","country_code":"US","type":"education","lineage":["https://openalex.org/I200719446"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kelly Goldsmith","raw_affiliation_strings":["","Vanderbilt University - Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"","institution_ids":[]},{"raw_affiliation_string":"Vanderbilt University - Marketing","institution_ids":["https://openalex.org/I200719446"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008217287","display_name":"On Amir","orcid":"https://orcid.org/0000-0002-0364-8027","observed_orcids":["https://orcid.org/0000-0002-0364-8027"]},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"On Amir","raw_affiliation_strings":["","University of California, San Diego (UCSD) - Rady School of Management"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"","institution_ids":[]},{"raw_affiliation_string":"University of California, San Diego (UCSD) - Rady School of Management","institution_ids":["https://openalex.org/I36258959"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8589,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.73406526,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"3","issue":"1","first_page":"63","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10646","display_name":"Experimental Behavioral Economics Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/risk-aversion","display_name":"risk aversion","score":0.9229999780654907},{"id":"https://openalex.org/keywords/uncertainty","display_name":"uncertainty","score":0.3440000116825104},{"id":"https://openalex.org/keywords/expected-value","display_name":"expected value","score":0.5920000076293945},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.8029999732971191},{"id":"https://openalex.org/keywords/retail-environment","display_name":"retail environment","score":0.5929999947547913}],"concepts":[{"id":"https://openalex.org/C7493553","wikidata":"https://www.wikidata.org/wiki/Q1520777","display_name":"Certainty","level":2,"score":0.932852029800415},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.8524572253227234},{"id":"https://openalex.org/C2781256819","wikidata":"https://www.wikidata.org/wiki/Q16828835","display_name":"Antecedent (behavioral psychology)","level":2,"score":0.7823045253753662},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5302127599716187},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.5296822786331177},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5269744396209717},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.5240495204925537},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5059227347373962},{"id":"https://openalex.org/C2985571061","wikidata":"https://www.wikidata.org/wiki/Q1107019","display_name":"Mental effort","level":3,"score":0.47540292143821716},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.4167802035808563},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.36250144243240356},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3377600610256195},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13923853635787964},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11154937744140625},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0847758948802948},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.08448946475982666},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.05904993414878845},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1086/695776","doi":"https://doi.org/10.1086/695776","is_oa":false,"landing_page_url":"https://doi.org/10.1086/695776","pdf_url":null,"source":{"id":"https://openalex.org/S2735010472","display_name":"Journal of the Association for Consumer Research","issn_l":"2378-1815","issn":["2378-1815","2378-1823"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","dongbi-b","fnege-4","jufo-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315672","host_organization_name":"University of Chicago Press","host_organization_lineage":["https://openalex.org/P4310315672","https://openalex.org/P4310315690"],"host_organization_lineage_names":["University of Chicago Press","University of Chicago"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Association for Consumer Research","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.1938787","doi":"https://doi.org/10.2139/ssrn.1938787","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1938787","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"mag:2522800975","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3055561_code765756.pdf?abstractid=1938787&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null}],"best_oa_location":{"id":"doi:10.2139/ssrn.1938787","doi":"https://doi.org/10.2139/ssrn.1938787","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1938787","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":104,"referenced_works":["https://openalex.org/W534311","https://openalex.org/W991257793","https://openalex.org/W1565295770","https://openalex.org/W1571316709","https://openalex.org/W1573271062","https://openalex.org/W1805352934","https://openalex.org/W1843246605","https://openalex.org/W1963569005","https://openalex.org/W1971443254","https://openalex.org/W1978867976","https://openalex.org/W1981993856","https://openalex.org/W1983856496","https://openalex.org/W1990011974","https://openalex.org/W2001946961","https://openalex.org/W2003371341","https://openalex.org/W2004188535","https://openalex.org/W2005310541","https://openalex.org/W2007445014","https://openalex.org/W2013343894","https://openalex.org/W2021936036","https://openalex.org/W2028312152","https://openalex.org/W2031344262","https://openalex.org/W2035333472","https://openalex.org/W2038748311","https://openalex.org/W2041946752","https://openalex.org/W2045113789","https://openalex.org/W2045927953","https://openalex.org/W2053666387","https://openalex.org/W2054788835","https://openalex.org/W2056092441","https://openalex.org/W2058037869","https://openalex.org/W2058827311","https://openalex.org/W2062332542","https://openalex.org/W2066380143","https://openalex.org/W2067710930","https://openalex.org/W2073886293","https://openalex.org/W2074614655","https://openalex.org/W2077937580","https://openalex.org/W2079098743","https://openalex.org/W2084585578","https://openalex.org/W2086767557","https://openalex.org/W2089457241","https://openalex.org/W2090242685","https://openalex.org/W2090933055","https://openalex.org/W2094576491","https://openalex.org/W2095291318","https://openalex.org/W2095698670","https://openalex.org/W2096130193","https://openalex.org/W2096452841","https://openalex.org/W2097936794","https://openalex.org/W2097969668","https://openalex.org/W2101624177","https://openalex.org/W2105448540","https://openalex.org/W2106109364","https://openalex.org/W2106570851","https://openalex.org/W2107174604","https://openalex.org/W2110252491","https://openalex.org/W2112818819","https://openalex.org/W2113893805","https://openalex.org/W2115857808","https://openalex.org/W2117287283","https://openalex.org/W2121252294","https://openalex.org/W2122840855","https://openalex.org/W2128296262","https://openalex.org/W2130995195","https://openalex.org/W2132412154","https://openalex.org/W2133548696","https://openalex.org/W2134085588","https://openalex.org/W2135038201","https://openalex.org/W2135425933","https://openalex.org/W2140237961","https://openalex.org/W2141069135","https://openalex.org/W2144019486","https://openalex.org/W2145866011","https://openalex.org/W2151467062","https://openalex.org/W2152784388","https://openalex.org/W2153551899","https://openalex.org/W2155479778","https://openalex.org/W2155513791","https://openalex.org/W2157310699","https://openalex.org/W2161080627","https://openalex.org/W2161498332","https://openalex.org/W2163718352","https://openalex.org/W2164337719","https://openalex.org/W2165584372","https://openalex.org/W2166236773","https://openalex.org/W2169160499","https://openalex.org/W2188657252","https://openalex.org/W2241581038","https://openalex.org/W2275247883","https://openalex.org/W2302521008","https://openalex.org/W2333311386","https://openalex.org/W2426827680","https://openalex.org/W3011865677","https://openalex.org/W3121414047","https://openalex.org/W3121685382","https://openalex.org/W3122068380","https://openalex.org/W3125353710","https://openalex.org/W3138823187","https://openalex.org/W4205496357","https://openalex.org/W4230957748","https://openalex.org/W4231805577","https://openalex.org/W4232412750","https://openalex.org/W4247413414"],"related_works":["https://openalex.org/W3122742997","https://openalex.org/W569810901","https://openalex.org/W4294281874","https://openalex.org/W2001955387","https://openalex.org/W2970792601","https://openalex.org/W2969850413","https://openalex.org/W7213439880","https://openalex.org/W2107998082","https://openalex.org/W7074706127","https://openalex.org/W2013383521"],"abstract_inverted_index":{"Academic":[0],"research":[1,22],"in":[2,15,146],"several":[3],"disciplines":[4],"has":[5],"demonstrated":[6],"that":[7,37,76],"consumers":[8,60,127],"generally":[9],"show":[10,134],"a":[11,42,46,52,112,135],"preference":[12,88,136],"for":[13,25,89,109,137],"certainty":[14,138],"the":[16,34,38,63,66,80,83,87,96,99],"domain":[17],"of":[18,40,65,82,98,114],"gains.":[19],"The":[20,104],"current":[21],"provides":[23],"evidence":[24,108],"an":[26,140],"important":[27],"psychological":[28],"antecedent":[29],"to":[30,62,79,95,117,133,142],"this":[31,110],"effect.":[32],"Specifically,":[33],"authors":[35,105],"find":[36],"likelihood":[39],"choosing":[41],"certain":[43],"reward":[44,50],"over":[45],"risky":[47],"or":[48,69],"uncertain":[49],"with":[51],"greater":[53],"expected":[54],"value":[55],"is":[56],"affected":[57],"by":[58],"whether":[59],"attend":[61],"gist":[64,81],"choice":[67,84,100],"options":[68,85,101],"their":[70],"associated":[71],"details.":[72],"Five":[73],"experiments":[74],"reveal":[75],"shifting":[77,93],"attention":[78,94,120],"accentuates":[86],"certainty,":[90],"and":[91,121,139,144],"conversely":[92],"details":[97],"attenuates":[102],"it.":[103],"provide":[106],"convergent":[107],"using":[111],"variety":[113],"different":[115],"means":[116],"manipulate":[118],"consumers\u2019":[119],"offer":[122],"novel":[123],"insights":[124],"into":[125],"when":[126],"are":[128],"more":[129],"(vs.":[130],"less)":[131],"likely":[132],"aversion":[141],"risk":[143],"uncertainty":[145],"common,":[147],"retail":[148],"settings.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-09-30T00:00:00"}